Patents by Inventor Jonathan M. Urdan

Jonathan M. Urdan has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Passive Parameter Based Demographics Generation
    Publication number: 20130346604
    Abstract: A method for characterizing website visitors based on visitor passive parameters and using the characterization to select and/or market website content. The passive visitor parameters include data in the browser agent, time of a website visit, IP address, etc. Such visitor passive parameters are available each time a visitor visits a website. In a first step, a first embodiment of the method anonymously compares the visitor passive parameters with known demographics, for example, at financial websites, to create a statistical mapping between the visitor passive parameters and the demographics. In a second step, the mapping is used to estimate demographics data for future website visitors and then site content provided to the future website visitors is based on the estimated demographics.
    Type: Application
    Filed: August 28, 2013
    Publication date: December 26, 2013
    Inventors: Jonathan M. Urdan, John L. Williams
  • Passive parameter based demographics generation
    Patent number: 8549163
    Abstract: A method for characterizing website visitors based on visitor passive parameters and using the characterization to select and/or market website content. The passive visitor parameters include data in the browser agent, time of a website visit, IP address, etc. Such visitor passive parameters are available each time a visitor visits a website. In a first step, a first embodiment of the method anonymously compares the visitor passive parameters with known demographics, for example, at financial websites, to create a statistical mapping between the visitor passive parameters and the demographics. In a second step, the mapping is used to estimate demographics data for future website visitors and then site content provided to the future website visitors is based on the estimated demographics.
    Type: Grant
    Filed: September 18, 2008
    Date of Patent: October 1, 2013
    Inventors: Jonathan M. Urdan, John L. Williams
  • PASSIVE PARAMETER BASED DEMOGRAPHICS GENERATION
    Publication number: 20100070621
    Abstract: A method for characterizing website visitors based on visitor passive parameters and using the characterization to select and/or market website content. The passive visitor parameters include data in the browser agent, time of a website visit, IP address, etc. Such visitor passive parameters are available each time a visitor visits a website. In a first step, a first embodiment of the method anonymously compares the visitor passive parameters with known demographics, for example, at financial websites, to create a statistical mapping between the visitor passive parameters and the demographics. In a second step, the mapping is used to estimate demographics data for future website visitors and then site content provided to the future website visitors is based on the estimated demographics.
    Type: Application
    Filed: September 18, 2008
    Publication date: March 18, 2010
    Inventors: Jonathan M. Urdan, John L. Williams