Abstract: The present invention pertains to an automatic and continuous dough processing apparatus for embossing designs into wads of dough formed in predetermined masses. The apparatus includes an endless belt for receiving the dough masses and transporting them toward a rotary embossing wheel for imparting designs to the dough masses. The processing apparatus further includes a rotary brush which has its periphery simultaneously in contact with the embossing wheel and the upper surface of the dough masses. The brush is adapted to clean the embossing wheel and coat the dough surface with liquid supplied from a reservoir positioned thereabove. The apparatus also includes a mobile frame for housing all of the above-mentioned members and an electrical power drive member which is operatively coupled to the endless belt, the embossing wheel and the rotary brush.