Abstract: A drug pricing system receives a request for drug pricing from a pharmacy comprised in part of a unique set of identifiers that routes the drug pricing request to the drug pricing system, obtains drug prices from a user's insurance company based on the user's insurance information, obtains drug prices from multiple pharmacy benefit managers, and determines a lowest drug price. The drug pricing system sends a digital alert to a user interface when the user prefers to use the insurance price and the insurance price is more than the lower PBM price. In response to the digital alert, the drug pricing system receives a response from the user interface that includes an updated user preference, which the drug pricing system stores in a user profile. The drug pricing system returns to the pharmacy the drug price according to the updated user preference.