Abstract: The present invention relates to an automated publishing system and a related method for generating documents that include both design elements and content elements. Documents within this context include any type of output that includes both design elements and content elements. The system tests output documents for a variety of factors by allowing for feedback from intended recipients of a document about the design and content of the document. The feedback may be in any form, such as a survey, or the number of recipients who respond to an advertisement, or the amount of time it takes the recipient to read a web page, for example. In this way the system correlates the response of recipients to the design and content elements of the document. Any correlations that are established through testing the response of recipients can be used as a basis for creating new documents.