Abstract: In one exemplary embodiment, a computer-implemented method of generating an implicit social graph is provided. The method can include the step of receiving a first eye-tracking data of a first user. The first eye-tracking data can be associated with a first component. The eye-tracking data can be received from a first user device. A second eye-tracking data can be received from a second user. The second eye-tracking data can be associated with a second visual component. The second eye-tracking data can be received from a second user device. One or more attributes can be associated with the first user. The one or more attributes can be determined based on an association of the first eye-tracking data and the first visual component. One or more attributes can be associated with the second user. The one or more attributes can be determined based on an association of the second eye-tracking data and the second visual component.