Abstract: A service providing apparatus includes a request receiving unit and a service providing unit. The request receiving unit receives, from an advertiser having the right to display an advertisement on content, a resale request to resell a right to be resold to other advertisers. When the resale request is received by the request receiving unit, the service providing unit provides a resale service for reselling the right to be resold.

Abstract: A service providing apparatus includes a plan receiving unit, a calculating unit, and a service providing unit. The plan receiving unit receives plan information indicating a plan of content planned by a content creator. The calculating unit calculates the number of predicted views that is a predicted value of the number of times at which the content is viewed by a user. The service providing unit presents the number of predicted views calculated by the calculating unit and the plan information received by the plan receiving unit, and provides an auction service in which a bid target is a right to display an advertisement on the content.

Abstract: A touch panel includes a transparent panel, a decorative layer which is formed in a decorative region on a first surface of the transparent panel, a transparent electrode which is formed from a transparent input region of the first surface to a surface of the decorative layer, and a wiring layer which is formed to extend to the surface of the decorative layer and electrically connected to the transparent electrode.

Abstract: An auction apparatus according to the application includes a plan receiving unit and an auction providing unit. The plan receiving unit receives plan information indicating a plan of content from a content creator who creates the content. The auction providing unit presents the plan information received by the plan receiving unit and provides an auction service in which bid targets are a right to display an advertisement in an advertising space that is set to the content and a right to replace the advertisement displayed in the advertising space.

Abstract: An auction apparatus according to the application includes a plan receiving unit and an auction providing unit. The plan receiving unit receives plan information indicating a plan of content from a content creator who creates the content. The auction providing unit presents the plan information received by the plan receiving unit and provides an auction service in which a bid target is a right to display an advertisement in an advertising space that is set to the content by the content creator.

Abstract: An advertisement distribution management apparatus according to an embodiment includes an estimation unit, an assignment unit, an inquiry unit, and a selection unit. The estimation unit estimates an expected profit value in a case in which advertising content is distributed by a first advertisement distribution apparatus in response to an advertisement request. The assignment unit assigns a price rank to the advertisement request on the basis of the expected profit value. The inquiry unit inquires of one or more second advertisement distribution apparatuses whether to distribute the advertising content at the price rank in response to the advertisement request.

Abstract: An auction apparatus according to the application includes a plan receiving unit and a providing unit. The plan receiving unit gradually receives plan information indicating a plan of content from a content creator who creates the content a plurality of times. The providing unit additionally presents the plan information which is gradually received by the plan receiving unit and provides an auction service in which a bid target is a right to display an advertisement in an advertising space set to the content.

Abstract: An auction apparatus according to the application includes a communication unit and an auction providing unit. The communication unit communicates with a communication network. The auction providing unit presents a portion of plan information indicating a plan of content which is created by a content creator, presents the other plan information when a request is received from an advertiser who has browsed the portion of the plan information, and provides an auction service in which a bid target is a right to display an advertisement in an advertising space set to the content.

Abstract: An advertisement distribution device according to the present application includes a distribution unit. The distribution unit distributes advertising content while switching an advertisement distribution process in accordance with a predetermined target figure within the range an advertisement listing fee paid to a provider of a Web page on which the advertising content is placed reaches the predetermined target figure.

Abstract: An advertisement extraction device according to the present application has a calculating unit, a tallying unit, and an extracting unit. The calculating unit calculates a hypothetical advertisement effect for each user attribute of a user, based on a delivery history regarding advertisement content delivery to a terminal device used by the user. The tallying unit tallies up an advertisement effect for each piece of advertisement content in which a user attribute as a delivery object has been decided, through the use of the hypothetical advertisement effect corresponding to the user attribute as the delivery object in the advertisement content among the hypothetical advertisement effects for each of the user attributes calculated by the calculating unit. The extracting unit extracts the advertisement content as a delivery candidate, based on the advertisement effect tallied up by the tallying unit.

Abstract: A machine learning apparatus includes an analytical information storage unit that stores therein two or more pieces of analytical information each associating input/output information used for machine learning with time-point information indicating a time point of the input/output information, an analysis-object-set specifying unit that specifies an analysis object set containing a unit-period input-output set being a set of pieces of the input/output information corresponding to pieces of the time-point information indicating the time point in a unit period and an amount of the pieces of the input/output information of the set being dependent on a period between the time point of the unit periods and a specific time point, and a machine learning unit that performs machine learning by using the pieces of the input/output information contained in the analysis object set.

Abstract: An advertisement delivery management apparatus according to an embodiment of the present disclosure includes a prediction information storage unit, an acquisition unit and an allocation unit. The prediction information storage unit stores information including user attributes of a plurality of delivery target users predicted as future advertisement delivery destinations. The acquisition unit acquires a plurality of order requests designating user attributes and the numbers of deliveries. The allocation unit allocates the delivery target users to the plurality of order requests, on the basis of the user attributes and the numbers of deliveries designated by the plurality of order requests, such that the number of predetermined user attributes of the delivery target users who have not been allocated to the order requests is the maximum.

Abstract: An advertisement delivery management apparatus according to an embodiment includes an allocation unit and an advertisement delivery unit. The allocation unit selects delivery target users who have the user attribute designated by each of order requests and whose number corresponds to the number of deliveries designated by each of order requests, from a plurality of delivery target users predicted as future advertisement delivery destinations, and allocates the selected delivery target users to the order requests. The advertisement delivery unit selects the advertising information of the order request corresponding to a user attribute of a user of a user terminal on the basis of the allocation result of the allocation unit and transmits the selected advertising information to the user terminal.

Abstract: An advertisement delivery management apparatus according to an embodiment includes a predicted information storage unit, an allocating unit, and a reallocating unit. The predicted information storage unit stores information including user attributes of a plurality of delivery target users predicted as future advertisement delivery destinations. The allocating unit allocates the delivery target user to an advertisement delivery order request based on the information stored in the predicted information storage unit. The reallocating unit performs a reallocating process of exchanging the delivery target user allocated to the order request with a non-allocated user who is the delivery target user that has not been allocated to the order request.

Abstract: An advertisement delivery management apparatus according to an embodiment includes an acquisition unit, a determination unit, and an accepting unit. The acquisition unit acquires information on two or more types of delivery target user groups, each including a plurality of delivery target users predicted as future advertisement delivery destinations. The determination unit determines whether each of the delivery target user groups satisfies delivery conditions designated by an advertisement delivery order request. The accepting unit accepts the advertisement delivery order request based on the determination result of the determination unit.

Abstract: An advertisement delivery management apparatus according to the present disclosure includes a score determining unit and an allocating unit. The score determining unit determines an allocation score representing a adequacy degree of allocation of a delivery target user on an advertisement delivery order request based on the number or the proportion of non-allocated users which are delivery target users which are not allocated on the advertisement delivery order request among a plurality of delivery target users for each user attribute. The allocating unit allocates the delivery target user on the advertisement delivery order request so that a decrease in the allocation score is minimized before and after the delivery target user is allocated on the order request for the advertisement delivery order request.

Abstract: An advertisement delivery management apparatus according to the present disclosure includes a predictive information storage, a counting unit, and an allocating unit. The predictive information storage unit stores information including user attributes of a plurality of delivery target users predicted as a future advertisement delivery destination. The counting unit counts a total of the number of user attributes of delivery target users which are not allocated on an advertisement delivery order request among the plurality of delivery target users. The an allocating unit allocates the delivery target user on the advertisement delivery order request so that a decrease in a total of the number of user attributes counted by the counting unit is minimized before and after the delivery target user is allocated on the advertisement delivery order request.

Abstract: A specifying unit 51 specifies a keyword from content that presents an article posted by a first user and an article posted by a second user correlated with the first user in a sequential manner. A distributing unit 52 distributes an advertisement related to the specified keyword as an advertisement to be displayed with the content.

Abstract: An advertisement choosing device chooses an advertisement to be displayed in a display space of a predetermined size. The advertisement choosing device includes an advertisement storing unit and an advertisement choosing unit. The advertisement storing unit stores therein sizes of multiple advertisements of various sizes. The advertisement choosing unit chooses, from among the multiple advertisements, one or more advertisements whose total size is equal to or less than the size of the display space as the advertisement to be displayed in the display space.

Abstract: An advertisement distribution apparatus according to an embodiment includes a user information table, a determining unit, a request unit, and a distribution unit. The user information table stores user information about a user. When the advertisement distribution apparatus is accessed by a user terminal, the determining unit determines whether the user information of the user of the user terminal has been stored in the user information table. When the determining unit determines that the user information has not been stored in the storage unit, the request unit requests an information provision apparatus to transmit the user information. When the determining unit determines that the user information has not been stored in the storage unit, the distribution unit distributes advertisement content to the user terminal using the user information which is acquired from the information provision apparatus by the request unit.