Abstract: Disclosed herein are methods and systems for facilitating payment from a branded stored-value account. In the disclosed systems and methods, a communications interface of a service provider system receives a confirmation that a stored-value account, branded for a first merchant, contains a value. The communications interface also receives a request to enable a payment using the value from the first-merchant-branded stored-value account at a second merchant. Then the communications interface transmits a request to the first-merchant-branded stored-value account for an amount from the first-merchant-branded stored-value account and receives the requested amount from the first-merchant-branded stored-value account. The communications interface and a processor of the service provider system then place the amount in a virtual account, and the communications interface initiates a display showing the amount in the virtual account as a branded stored-value account for the second merchant.