Abstract: The present invention is a system and method for wireless emergency notification. In embodiments, a Civic Notification Service Centre (CNSC) generates a notification message, the notification message including a location identifier and notification information. The location identifier represents a geographical area such as a postal code, city street, neighborhood, or municipality. The CNSC transmits the notification message to a message switch that translates the location identifier to at least one device identifier such as a CAP code that is allocated to a set of notification devices assigned to the geographical location defined by the location identifier. Alternatively, the device identifier could be directly input within the notification message. After translation, the resulting notification message is transmitted to a set of base stations which subsequently transmit the notification message to a plurality of notification devices.