Abstract: A method of printing on a web of paper includes the steps of providing the web, adjusting a tension on the web and sequentially printing each of a plurality of different indicia on defined sequential longitudinally spaced printing fields of the web. Information is then printed in each of the defined printing fields on the web. Preferably, the method is used for printing bingo game booklets in which each sheet of the booklet is identified by a different color or border than is each other sheet in the booklet. The apparatus includes a roll stand from which the web is fed and an indicia printing unit. The indicia printing unit includes a plurality of indicium rolls supported by and spaced around a frame and an endless printing belt supported by the rolls, the printing belt having a plurality of sequentially longitudinally spaced print areas.