Abstract: A hoisting, retention and removal apparatus for banners or signs, having two upper embodiments to be securely fastened to any vertical surface. They are designed to be mounted level with and opposite each other placed at a distance apart based on the need at a distance larger than the maximum length of sign or banner for which it will accommodate. Two lower embodiments are mounted directly below each upper embodiment within reach of the operator when standing on the ground or platform below the banner or sign display area. Four fiber ropes, each terminating with a safety snap device, are connected each to one corner of a sign or banner, routed through sheaves in the upper frame and are held taut by means of locking cleat in each of the lower enclosures. Position and tautness are achieved by adjustment of the fiber ropes in the lower enclosures.