Abstract: A lure comprising: a) a hollow body, made of hard plastic, having a shape approximating the front of a natural fish, and including several ribs with through holes; b) several weights, affixed inside the hollow body; c) a resilient skin, having the shape, texture and coloration of the front of a natural fish and an eye sockets, adhered around the hollow body, around the ribs and through the through holes; d) a resilient tail having the shape, texture and coloration of the tail of a natural fish, integral with the resilient skin; the resilient tail including approximately vertical slits; e) a diving bill affixed to the hollow body just below the nose and protruding through the skin; f) a reflective eye attached to the hollow body within the eye socket; g) a line eye hook, affixed to the hollow body at the nose and protruding through the skin; and h) a fish hook eye hook, affixed to the hollow body underneath and protruding through the skin).