Abstract: Methods and systems enable application content for use by an application running on a receiver device to be broadcast by a mobile multimedia broadcast network for energy-efficient reception and use by receiver devices. Information about application content that will be broadcast is broadcast in application metadata messages. Receiver devices may receive such application metadata messages in a broadcast receiver client which passes the information to the application. The application may inform the broadcast receiver client of particular application content or filtering attributes to use in selecting application content to be received. The broadcast receiver client receives the indicated application content at the designated broadcast time and passes the received content to the application for processing. In an embodiment the application is a Mobile Billboard Advertising (MobAd) application, the application metadata includes attributes about ad content and the broadcast application content includes ad content.

Abstract: Methods and systems enable application content for use by an application running on a receiver device to be broadcast by a mobile multimedia broadcast network for energy-efficient reception and use by receiver devices. Information about application content that will be broadcast is broadcast in application metadata messages. Receiver devices may receive such application metadata messages in a broadcast receiver client which passes the information to the application. The application may inform the broadcast receiver client of particular application content or filtering attributes to use in selecting application content to be received. The broadcast receiver client receives the indicated application content at the designated broadcast time and passes the received content to the application for processing. In an embodiment the application is a Mobile Billboard Advertising (MobAd) application, the application metadata includes attributes about ad content and the broadcast application content includes ad content.

Abstract: Distribution of rights protected content as a function of advertisement based sponsorship is provided. Rights protected content can be obtained by a user for no cost or for a reduced cost in exchange for acceptance of advertisements. The advertisements can be provided as a condition that should be satisfied before the rights protected content is presented. The advertisement can be distributed as a single delivery or as a bundled delivery. The premium content and associated advertising rules can be shared between devices in a peer-to-peer manner.