Abstract: A system and method for nominating candidate enterprises for inclusion in a competitive set assembled for the purpose of competitively analyzing a subject enterprise. Characteristics of the subject enterprise in which the subject enterprise is comparable to a plurality of candidate enterprises are identified. The characteristics may include location, size of the physical presence, a dollar volume of revenue, classification of the business engaged, market share, average purchase size; of the subject purchase frequency of customers; size of customer base; demographic characteristics of the customer base, location of customers, degree of customer loyalty, and share of the customer's wallet. A list candidate enterprises is compiled based upon a predetermined degree of similarity between the subject enterprise and/or an identified competitor enterprise on the one hand, and the candidate enterprise on the other.