Patents by Inventor Michael Henry Evangelista

Michael Henry Evangelista has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20200221189
    Abstract: A computer-driven apparatus coupled to a network receives data from metadata sources and consumers' display devices. From the sources, the apparatus collects metadata concerning characteristics of a given item of host video and a proposed class of advertisements for web delivery proximate or embedded in the given item. The apparatus continually monitors actual delivery of the given item by receiving transmissions from consumers' display devices. The apparatus develops initial forecasting inputs based on historical data from similar host videos, and then adjusts the forecasting inputs based on the actual deliveries. These forecasting inputs are used to compute an interim supply of advertising opportunities associated with the given item, which is reduced by relevant factors to provide a net available supply forecast. The apparatus provides a human-readable display of information including the net available supply forecast.
    Type: Application
    Filed: March 16, 2020
    Publication date: July 9, 2020
    Applicants: FreeWheel Media, Inc., FreeWheel Media, Inc.
    Inventors: Jonathan Marc Heller, Michael Henry Evangelista, Jingchun Yu
  • Publication number: 20130247084
    Abstract: A computer-driven apparatus coupled to a network receives data from metadata sources and consumers' display devices. From the sources, the apparatus collects metadata concerning characteristics of a given item of host video and a proposed class of advertisements for web delivery proximate or embedded in the given item. The apparatus continually monitors actual delivery of the given item by receiving transmissions from consumers' display devices. The apparatus develops initial forecasting inputs based on historical data from similar host videos, and then adjusts the forecasting inputs based on the actual deliveries. These forecasting inputs are used to compute an interim supply of advertising opportunities associated with the given item, which is reduced by relevant factors to provide a net available supply forecast. The apparatus provides a human-readable display of information including the net available supply forecast.
    Type: Application
    Filed: May 8, 2013
    Publication date: September 19, 2013
    Applicant: FREEWHEEL MEDIA, INC.
    Inventors: Jonathan Marc Heller, Michael Henry Evangelista, Jingchun Yu
  • Publication number: 20110191190
    Abstract: A computer-driven apparatus coupled to a network receives data from metadata sources and consumers' display devices. From the sources, the apparatus collects metadata concerning characteristics of a given item of host video and a proposed class of advertisements for web delivery proximate or embedded in the given item. The apparatus continually monitors actual delivery of the given item by receiving transmissions from consumers' display devices. The apparatus develops initial forecasting inputs based on historical data from similar host videos, and then adjusts the forecasting inputs based on the actual deliveries. These forecasting inputs are used to compute an interim supply of advertising opportunities associated with the given item, which is reduced by relevant factors to provide a net available supply forecast. The apparatus provides a human-readable display of information including the net available supply forecast.
    Type: Application
    Filed: September 16, 2009
    Publication date: August 4, 2011
    Inventors: Jonathan Marc Heller, Michael Henry Evangelista, Jingchun Yu
  • Publication number: 20090192860
    Abstract: The present invention relates to managing a multi-directional advertising value chain and effectively managing a very large number of partnerships where each partner can, over time, fulfill any and all of the piece of that value chain simultaneously. According to the present invention, tracking, accounting, controlling and netting out of compensation for the various pieces of the is flexible enough to dynamically adjust any piece of the advertising value chain as business relationships evolve.
    Type: Application
    Filed: January 21, 2009
    Publication date: July 30, 2009
    Inventors: Jonathan Heller, Jingchun Diane Yu, Michael Henry Evangelista
  • Publication number: 20080208668
    Abstract: A method and apparatus dynamically allocates monetization access and optimizes the value of digital content by managing the access rights and monetization rights, delivery, measurement and by accounting for advertising, promotion and digital messaging within, over, and around digital content across a distributed network of business entities and a distributed network of delivery platforms.
    Type: Application
    Filed: December 28, 2007
    Publication date: August 28, 2008
    Inventors: Jonathan HELLER, Jingchun (Diane) Yu, Michael Henry Evangelista