Abstract: A cup counting device for use in open ended tubular dispensing devices, the device having a plurality of reverse scales extending towards the center of the device from the ends thereof, each scale being calibrated for a particular size and type of cup and for a particular cup dispensing device. When the invention device is inserted into the dispenser pushing the appropriate cups therein to the minimum compressed length of the column of cups and of the spring dispensing means in the dispenser, the end of the dispenser reads against the scales on the counter directly in number of cups remaining in the dispenser.