Patents by Inventor Michael Yiu-Kwan Siu
Michael Yiu-Kwan Siu has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 10888786Abstract: Methods and systems for dynamically incorporating advertising content into multimedia environments, such as games, are provided. Example embodiments include a dynamic inserter, which selects content, based upon a set of criteria, to deliver to a receiving client system, such as a game client. The game client typically dynamically determines locations with the game where advertisements may be inserted. Associated with these locations are ad tags that specify criteria for the ads. For example, the criteria may include ad type, ad genre, and scheduling information. The game client then sends indications of these ad tags to the dynamic inserter to be used to select appropriate ads. The dynamic inserter selects ads based upon the criteria and sends them to the game client, which selects them for ad tags with conforming criteria. The game client then renders the selected ad in the appropriate location.Type: GrantFiled: September 12, 2018Date of Patent: January 12, 2021Assignee: XYLON LLCInventors: Richard D. Ellis, Christopher R. Newcombe, Michael Yiu-Kwan Siu, Michael T. Stradley, Chris Oje
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Publication number: 20190105570Abstract: Methods and systems for dynamically incorporating advertising content into multimedia environments, such as games, are provided. Example embodiments include a dynamic inserter, which selects content, based upon a set of criteria, to deliver to a receiving client system, such as a game client. The game client typically dynamically determines locations with the game where advertisements may be inserted. Associated with these locations are ad tags that specify criteria for the ads. For example, the criteria may include ad type, ad genre, and scheduling information. The game client then sends indications of these ad tags to the dynamic inserter to be used to select appropriate ads. The dynamic inserter selects ads based upon the criteria and sends them to the game client, which selects them for ad tags with conforming criteria. The game client then renders the selected ad in the appropriate location.Type: ApplicationFiled: September 12, 2018Publication date: April 11, 2019Applicant: Xylon LLCInventors: Richard D. Ellis, Christopher R. Newcombe, Michael Yiu-kwan Siu, Michael T. Stradley, Chris Oje
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Patent number: 10099138Abstract: Methods and systems for dynamically incorporating advertising content into multimedia environments, such as games, are provided. Example embodiments include a dynamic inserter, which selects content, based upon a set of criteria, to deliver to a receiving client system, such as a game client. The game client typically dynamically determines locations with the game where advertisements may be inserted. Associated with these locations are ad tags that specify criteria for the ads. For example, the criteria may include ad type, ad genre, and scheduling information. The game client then sends indications of these ad tags to the dynamic inserter to be used to select appropriate ads. The dynamic inserter selects ads based upon the criteria and sends them to the game client, which selects them for ad tags with conforming criteria. The game client then renders the selected ad in the appropriate location.Type: GrantFiled: May 27, 2015Date of Patent: October 16, 2018Assignee: XYLON LLCInventors: Richard D. Ellis, Christopher R. Newcombe, Michael Yiu-kwan Siu, Michael T. Stradley, Chris Oje
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Publication number: 20150258447Abstract: Methods and systems for dynamically incorporating advertising content into multimedia environments, such as games, are provided. Example embodiments include a dynamic inserter, which selects content, based upon a set of criteria, to deliver to a receiving client system, such as a game client. The game client typically dynamically determines locations with the game where advertisements may be inserted. Associated with these locations are ad tags that specify criteria for the ads. For example, the criteria may include ad type, ad genre, and scheduling information. The game client then sends indications of these ad tags to the dynamic inserter to be used to select appropriate ads. The dynamic inserter selects ads based upon the criteria and sends them to the game client, which selects them for ad tags with conforming criteria. The game client then renders the selected ad in the appropriate location.Type: ApplicationFiled: May 27, 2015Publication date: September 17, 2015Inventors: Richard D. Ellis, Christopher R. Newcombe, Michael Yiu-kwan Siu, Michael T. Stradley, Chris Oje
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Patent number: 9087334Abstract: Methods and systems for dynamically incorporating advertising content into multimedia environments, such as games, are provided. Example embodiments include a dynamic inserter, which selects content, based upon a set of criteria, to deliver to a receiving client system, such as a game client. The receiving client system typically dynamically determines locations within the game where advertisements are desirably inserted. Associated with these locations are ad tags that specify criteria for the ads including, for example ad type, ad genre, and scheduling information, which are sent by the client system to the dynamic inserter to select appropriate ads. The dynamic inserter selects ads based upon the criteria and sends them to the client system, which selects them for ad tags with conforming criteria. The client system then renders the selected ad in the appropriate location.Type: GrantFiled: August 30, 2006Date of Patent: July 21, 2015Assignee: Noatak Software LLCInventors: Richard D. Ellis, Christopher R. Newcombe, Michael Yiu-kwan Siu, Michael T. Stradley, Chris Oje
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Patent number: 9047609Abstract: Methods and systems for dynamically incorporating advertising content into multimedia environments, such as games, are provided. Example embodiments include a dynamic inserter, which selects content, based upon a set of criteria, to deliver to a receiving client system, such as a game client. The receiving client system typically dynamically determines locations within the game where advertisements are desirably inserted. Associated with these locations are ad tags that specify criteria for the ads including, for example ad type, ad genre, and scheduling information, which are sent by the client system to the dynamic inserter to select appropriate ads. The dynamic inserter selects ads based upon the criteria and sends them to the client system, which selects them for ad tags with conforming criteria. The client system then renders the selected ad in the appropriate location.Type: GrantFiled: November 29, 2001Date of Patent: June 2, 2015Assignee: NOATAK SOFTWARE LLCInventors: Richard D. Ellis, Christopher R. Newcombe, Michael Yiu-kwan Siu, Michael T. Stradley, Chris Oje
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Patent number: 8825521Abstract: Methods and systems for dynamically incorporating advertising content into multimedia environments, such as games, are provided. Example embodiments include a dynamic inserter, which selects content, based upon a set of criteria, to deliver to a receiving client system, such as a game client. The receiving client system typically dynamically determines locations within the game where advertisements are desirably inserted. Associated with these locations are ad tags that specify criteria for the ads including, for example ad type, ad genre, and scheduling information, which are sent by the client system to the dynamic inserter to select appropriate ads. The dynamic inserter selects ads based upon the criteria and sends them to the client system, which selects them for ad tags with conforming criteria. The client system then renders the selected ad in the appropriate location.Type: GrantFiled: August 30, 2006Date of Patent: September 2, 2014Assignee: Noatak Software LLCInventors: Richard D. Ellis, Christopher R. Newcombe, Michael Yiu-kwan Siu, Michael T. Stradley, Chris Oje
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Patent number: 8275659Abstract: Methods and systems for dynamically incorporating advertising content into multimedia environments, such as games, are provided. Example embodiments include a dynamic inserter, which selects content, based upon a set of criteria, to deliver to a receiving client system, such as a game client. The receiving client system typically dynamically determines locations within the game where advertisements are desirably inserted. Associated with these locations are ad tags that specify criteria for the ads including, for example ad type, ad genre, and scheduling information, which are sent by the client system to the dynamic inserter to select appropriate ads. The dynamic inserter selects ads based upon the criteria and sends them to the client system, which selects them for ad tags with conforming criteria. The client system then renders the selected ad in the appropriate location.Type: GrantFiled: August 30, 2006Date of Patent: September 25, 2012Assignee: Noatak Software LLCInventors: Richard D. Ellis, Christopher R. Newcombe, Michael Yiu-kwan Siu, Michael T. Stradley, Chris Oje
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Patent number: 7464103Abstract: A method for storing data. A method for storing data comprising arranging a plurality of data buckets in a logical inverted tree structure having a plurality of levels; and performing nested hashing at each level of the plurality of levels.Type: GrantFiled: October 29, 2004Date of Patent: December 9, 2008Assignee: Microsoft CorporationInventors: Michael Yiu-Kwan Siu, Clifford Paul Strom, Brian Patrick Evans
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Publication number: 20070061201Abstract: Methods and systems for dynamically incorporating advertising content into multimedia environments, such as games, are provided. Example embodiments include a dynamic inserter, which selects content, based upon a set of criteria, to deliver to a receiving client system, such as a game client. The receiving client system typically dynamically determines locations within the game where advertisements are desirably inserted. Associated with these locations are ad tags that specify criteria for the ads including, for example ad type, ad genre, and scheduling information, which are sent by the client system to the dynamic inserter to select appropriate ads. The dynamic inserter selects ads based upon the criteria and sends them to the client system, which selects them for ad tags with conforming criteria. The client system then renders the selected ad in the appropriate location.Type: ApplicationFiled: August 30, 2006Publication date: March 15, 2007Inventors: Richard Ellis, Christopher Newcombe, Michael Yiu-kwan Siu, Michael Stradley, Chris Oje
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Publication number: 20040015608Abstract: Methods and systems for dynamically incorporating advertising content into multimedia environments, such as games, are provided. Example embodiments include a dynamic inserter, which selects content, based upon a set of criteria, to deliver to a receiving client system, such as a game client. The game client typically dynamically determines locations with the game where advertisements may be inserted. Associated with these locations are ad tags that specify criteria for the ads. For example, the criteria may include ad type, ad genre, and scheduling information. The game client then sends indications of these ad tags to the dynamic inserter to be used to select appropriate ads. The dynamic inserter selects ads based upon the criteria and sends them to the game client, which selects them for ad tags with conforming criteria. The game client then renders the selected ad in the appropriate location.Type: ApplicationFiled: November 29, 2001Publication date: January 22, 2004Applicant: Applied Microsystems CorporationInventors: Richard D. Ellis, Christopher R. Newcombe, Michael Yiu-kwan Siu, Michael T. Stradley, Chris Oje
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Patent number: 5883924Abstract: A method and a test instrument are provided for measuring program clock reference (PCR) jitter in a data stream, such as an MPEG-2 transport stream. The test instrument includes a line interface circuit for receiving the data stream, a digital computer for processing the data stream and a local clock for generating timestamps. The digital computer extracts from the data stream a PCR sample value which represents a count of a system time clock used to generate the data stream. The timestamp is obtained from the local clock and is associated with the PCR sample value. The digital computer determines a reconstructed system time clock from a set of values including the PCR sample value and the timestamp, and previously-received PCR sample values and associated timestamps within a window representative of a predetermined time interval. The window is shifted as new PCR sample values are received.Type: GrantFiled: June 18, 1997Date of Patent: March 16, 1999Assignee: Hewlett Packard CompanyInventors: Michael Yiu-Kwan Siu, Trevor S. R. Dyck, Simon Alexander Block, Chong T Ong