Patents by Inventor Molly Poppie

Molly Poppie has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20240078223
    Abstract: Methods and apparatus to estimate cardinality of users represented across multiple bloom filter arrays are disclosed. Examples includes processor circuitry to execute and/or instantiate instructions to generate a first composite Bloom filter array based on first and second Bloom filter arrays. The processor circuitry is to generate a final composite Bloom filter array based on the first composite Bloom filter array and a third Bloom filter array. Different ones of the first, second, and third Bloom filter arrays representative of different sets of users who accessed media. The first, second, and third Bloom filter arrays including differential privacy noise. The processor circuitry to estimate a cardinality of a union of the first, second, and third Bloom filter arrays based on the final composite Bloom filter array.
    Type: Application
    Filed: August 3, 2023
    Publication date: March 7, 2024
    Inventors: Michael Sheppard, Jonathan Sullivan, DongBo Cui, Jake Ryan Dailey, Christie Nicole Summers, Diane Morovati Lopez, Molly Poppie
  • Patent number: 11924488
    Abstract: Methods, apparatus, and articles of manufacture are disclosed to estimate population reach from marginal ratings with missing information. An example apparatus includes a pseudo universe calculator to (i) determine a first pseudo universe estimate for a first audience of media corresponding to a first union of first margins, the first margins corresponding to known audience totals, and (ii) determine a second pseudo universe estimate for a second audience of the media corresponding to a second union of second margins, the determination based on an audience constant, the second margins including a margin corresponding to an unknown audience total. The example apparatus also includes a reach calculator to (i) determine an estimate of the unknown audience total of the second audience based on the second pseudo universe estimate for the second audience, and (ii) determine a reach estimate for the second union based on the first and second pseudo universe estimates.
    Type: Grant
    Filed: January 9, 2023
    Date of Patent: March 5, 2024
    Assignee: The Nielsen Company (US), LLC
    Inventors: Michael Sheppard, Dipti Shah, Ajete Junuzi, Molly Poppie
  • Publication number: 20240062230
    Abstract: Methods, apparatus, systems, and articles of manufacture are disclosed to estimate an audience population. An example apparatus includes processor circuitry; characteristic identifier instructions to be executed by the processor circuitry to determine whether respective ones of respondents are associated with a characteristic; recapture probability estimator instructions to be executed by the processor circuitry to select a recapture probability of the respective ones of respondents; and population estimator instructions to be executed by the processor circuitry to in response to the recapture probability satisfying a recapture threshold, determine a population estimate having the characteristics based on a first model; and in response to the recapture probability not satisfying the recapture threshold, determine the population estimate having the characteristics based on a second model, the second model different than the first model.
    Type: Application
    Filed: October 26, 2023
    Publication date: February 22, 2024
    Inventors: Michael Sheppard, Edward Murphy, Molly Poppie, Ludo Daemen
  • Publication number: 20240064374
    Abstract: Methods, apparatus, systems and articles of manufacture to assign viewers to media meter data are disclosed. An apparatus includes processor circuitry to execute computer readable instructions to at least: identify a candidate household from a plurality of second households to associate with a first household based on an analysis of a first duration of time first media was presented by a first media presentation device and a second duration of time second media was presented by second media presentation devices; match different ones of first panelists of the first household with matching ones of second panelists of the candidate household; and impute respective portions of the first duration of time to the different ones of the first panelists based on portions of the second duration of time for which the matching ones of the second panelists of the candidate household were exposed to the second media.
    Type: Application
    Filed: September 1, 2023
    Publication date: February 22, 2024
    Inventors: Samantha M. Mowrer, Molly Poppie, Balachander Shankar, Ieok Hou Wong, Choongkoo Lee, Xiaoqi Cui, David J. Kurzynski, Richard Peters, Remy Spoentgen
  • Publication number: 20240046284
    Abstract: Example methods, apparatus, systems, and articles of manufacture are disclosed to estimate de-duplicated unknown total audience sizes based on partial information of known audiences. An example apparatus includes an association controller to generate a tree structure association corresponding to a union of first and second margins of time; and one or more commercial solvers to: perform parallel computations on a processor to determine multipliers by solving equations corresponding to the tree structure association, the multipliers corresponding to the first total audience size for the union, the second total audience size for the first margin, and the third total audience size for the second margin; and determine an estimate for the third total audience size for the second margin of time based on the multipliers.
    Type: Application
    Filed: July 17, 2023
    Publication date: February 8, 2024
    Inventors: Michael Richard Sheppard, Damien Forthomme, Jake Dailey, Molly Poppie
  • Patent number: 11854030
    Abstract: Methods and apparatus to estimate cardinality across multiple datasets represented using Bloom filter arrays are disclosed. Disclosed examples include processor circuitry to execute and/or instantiate instructions to determine an inclusion-exclusion expression that defines an audience size for a user group of interest. Terms in the inclusion-exclusion expression corresponding to either a first cardinality of a first one of at least three Bloom filter arrays or a second cardinality of a union of two or more of the Bloom filter arrays. Different ones of the Bloom filter arrays representative of different sets of users who accessed media. The at least one processor further to estimate, based on the inclusion-exclusion expression, the audience size of the user group of interest.
    Type: Grant
    Filed: June 29, 2021
    Date of Patent: December 26, 2023
    Assignee: The Nielsen Company (US), LLC
    Inventors: Michael Sheppard, Jonathan Sullivan, Diane Morovati Lopez, Jake Ryan Dailey, Christie Nicole Summers, Molly Poppie
  • Patent number: 11836750
    Abstract: Methods, apparatus, systems, and articles of manufacture are disclosed to estimate an audience population. An example apparatus includes processor circuitry; characteristic identifier instructions to be executed by the processor circuitry to determine whether respective ones of respondents are associated with a characteristic; recapture probability estimator instructions to be executed by the processor circuitry to select a recapture probability of the respective ones of respondents; and population estimator instructions to be executed by the processor circuitry to in response to the recapture probability satisfying a recapture threshold, determine a population estimate having the characteristics based on a first model; and in response to the recapture probability not satisfying the recapture threshold, determine the population estimate having the characteristics based on a second model, the second model different than the first model.
    Type: Grant
    Filed: December 23, 2022
    Date of Patent: December 5, 2023
    Assignee: The Nielsen Company (US), LLC
    Inventors: Michael Sheppard, Edward Murphy, Molly Poppie, Ludo Daemen
  • Publication number: 20230388585
    Abstract: Example apparatus disclosed herein include a return path data classifier to classify a first viewing period associated with segments of return path data received from a set top box into tuning classifications based on the segments of the return path data; calculate a total reported tuning duration for the first viewing period when the first viewing period is classified as live or playback tuning; and compare the total reported tuning duration to a duration threshold to determine whether the segments of return path data associated with the first viewing period are valid. The example apparatus also includes a return path data rectifier to rectify missing tuning data associated with a second viewing period based on tuning data included in the segments of return path data associated with the first viewing period when the segments of the return path data associated with the first viewing period are determined to be valid.
    Type: Application
    Filed: August 8, 2023
    Publication date: November 30, 2023
    Inventors: Balachander Shankar, Jonathan Sullivan, Molly Poppie, John Charles Coughlin, Paul Chimenti, Rachel Worth Olson, Samantha M. Mowrer, David J. Kurzynski, Remy Spoentgen, Christine Heiss, Shuangxing Chen
  • Patent number: 11816698
    Abstract: Methods, apparatus, systems and articles of manufacture to estimate and deduplicate audiences are disclosed herein. An example apparatus includes a controller to determine a subunion of at least first and second marginal audiences of media based on of panel data and census data, the panel data including a panel impression count and a panel audience size, and the census data including a census impression count, an audience size calculator to determine a census audience size of the at least the first and second marginal audiences based on the panel impression count and the panel audience size and determine a subunion census audience size, the subunion census audience size corresponding to an overlap between the at least the first and second marginal audiences; and a report generator to generate a report including the census audience size and the subunion census audience size.
    Type: Grant
    Filed: October 6, 2022
    Date of Patent: November 14, 2023
    Assignee: The Nielsen Company (US), LLC
    Inventors: Michael R. Sheppard, DongBo Cui, Diane Morovati Lopez, Molly Poppie
  • Publication number: 20230359594
    Abstract: Methods and systems to estimate audience measurement metrics based on users represented in Bloom filter arrays are disclosed. An apparatus includes a communications interface to receive a first Bloom filter array from a first computer of a first database proprietor. The first Bloom filter array is representative of first users who accessed media. The first users are registered with the first database proprietor. The first Bloom filter array includes a first array of first elements. Values of respective ones of the first elements are either a 0 or a 1 based on whether quantities of the first users allocated to the respective ones of the first elements are even or odd. The apparatus further includes a Bloom filter array analyzer to estimate a first cardinality for the first Bloom filter array. The first cardinality is indicative of a total number of the first users who accessed the media.
    Type: Application
    Filed: July 20, 2023
    Publication date: November 9, 2023
    Inventors: Michael Sheppard, Jake Ryan Dailey, Dongbo Cui, Jonathan Sullivan, Diane Morovati Lopez, Christie Nicole Summers, Molly Poppie
  • Patent number: 11812101
    Abstract: Example methods, apparatus, systems and articles of manufacture to implement an addressable measurement framework are disclosed. Example apparatus disclosed herein perform a common homes analysis of provider data and panel data to determine a coverage footprint associated with the provider data, the provider data including at least one of return path data reported by a plurality of set-top boxes or automatic content recognition data reported by a plurality of smart media devices, and the panel data reported by media device meters. Disclosed example apparatus also weight a portion of the provider data based on the common homes analysis, weight a portion of the panel data based on the common homes analysis, and calculate an addressable advertisement rating based on the weighted portion of the provider data and the weighted portion of the panel data.
    Type: Grant
    Filed: October 12, 2022
    Date of Patent: November 7, 2023
    Assignee: The Nielsen Company (US), LLC
    Inventors: Samantha M. Mowrer, Molly Poppie, Scott N. Brown
  • Patent number: 11785301
    Abstract: Methods, apparatus, systems and articles of manufacture to assign viewers to media meter data are disclosed. An apparatus includes processor circuitry to execute computer readable instructions to at least: identify a candidate household from a plurality of second households to associate with a first household based on an analysis of a first duration of time first media was presented by a first media presentation device and a second duration of time second media was presented by second media presentation devices; match different ones of first panelists of the first household with matching ones of second panelists of the candidate household; and impute respective portions of the first duration of time to the different ones of the first panelists based on portions of the second duration of time for which the matching ones of the second panelists of the candidate household were exposed to the second media.
    Type: Grant
    Filed: November 22, 2022
    Date of Patent: October 10, 2023
    Assignee: The Nielsen Company (US), LLC
    Inventors: Samantha M. Mowrer, Molly Poppie, Balachander Shankar, Ieok Hou Wong, Choongkoo Lee, Xiaoqi Cui, David J. Kurzynski, Richard Peters, Remy Spoentgen
  • Publication number: 20230319351
    Abstract: Methods and apparatus to calibrate media ratings based on return path data are disclosed. An apparatus includes programmable circuitry to execute machine readable instructions to: determine a subscriber calibration factor for media based on first panel tuning information obtained from first metering devices in first panelist households that subscribe to a content provider that provides media through return path data (RPD) devices; determine a nonsubscriber calibration factor for the media based on second panel tuning information obtained from second metering devices in second panelist households that do not subscribe to the content provider; and determine a final rating for the media based on an initial rating and at least one of the subscriber calibration factor or the nonsubscriber calibration factor, the initial rating based on RPD tuning information obtained from RPD devices in subscriber households that subscribe to the content provider.
    Type: Application
    Filed: June 8, 2023
    Publication date: October 5, 2023
    Inventors: Anthony P. Venetucci, David J. Kurzynski, Molly Poppie, Jonathan Sullivan, Bruce Hoynoski, Christine Pierce
  • Publication number: 20230300412
    Abstract: Disclosed examples access media impression data via one or more wireless communications, the media impression data including panel data obtained from a meter and impression information obtained after an access of media at a computing device; determine an audience deduplication based on the panel data; determine odds ratios for platform combinations based on the audience deduplication; determine posterior distributions for the media based on the odds ratios; perform a sequential odds ratio insertion technique based on the posterior distributions to determine unique audience sizes; align the unique audience sizes based on a constraint; and generate a report including the aligned unique audience sizes.
    Type: Application
    Filed: December 23, 2022
    Publication date: September 21, 2023
    Inventors: Remy Spoentgen, Jonathan Sullivan, Molly Poppie, Gwendolyn Gillingham, Jessica Brinson, PengFei Yi
  • Patent number: 11765430
    Abstract: Example apparatus disclosed herein include a return path data classifier to classify a first viewing period associated with segments of return path data received from a set top box into tuning classifications based on the segments of the return path data; calculate a total reported tuning duration for the first viewing period when the first viewing period is classified as live or playback tuning; and compare the total reported tuning duration to a duration threshold to determine whether the segments of return path data associated with the first viewing period are valid. The example apparatus also includes a return path data rectifier to rectify missing tuning data associated with a second viewing period based on tuning data included in the segments of return path data associated with the first viewing period when the segments of the return path data associated with the first viewing period are determined to be valid.
    Type: Grant
    Filed: November 16, 2020
    Date of Patent: September 19, 2023
    Assignee: The Nielsen Company (US), LLC
    Inventors: Balachander Shankar, Jonathan Sullivan, Molly Poppie, John Charles Coughlin, Paul Chimenti, Rachel Worth Olson, Samantha M. Mowrer, David J. Kurzynski, Remy Spoentgen, Christine Heiss, Shuangxing Chen
  • Publication number: 20230291968
    Abstract: Methods, apparatus, systems, and articles of manufacture are disclosed to rectify false set top box tuning data. Disclosed examples methods include identifying, by executing an instruction with a processor, in the return path data, first tuning data corresponding to a first group of set top boxes, the first group of set top boxes classified as associated with machine events, determining, by executing an instruction with a processor, a ratio between first tuning events in the return path data and second tuning events in the return path data, the first tuning events attributed to the first group of the set top boxes, the second tuning events attributed to a second group of the set top boxes classified at not associated with machine events, and in response to the ratio satisfying a threshold during a time interval, removing second tuning data associated with the time interval from the first tuning data.
    Type: Application
    Filed: April 28, 2023
    Publication date: September 14, 2023
    Inventors: Balachander Shankar, Jonathan Sullivan, Molly Poppie, John Charles Coughlin, Neung Soo Ha, Paul Chimenti, Rachel Worth Olson, Samantha M. Mowrer, David J. Kurzynski, Joshua Ivan Friedman, Adam E. Hasinski
  • Patent number: 11755545
    Abstract: Methods, apparatus, systems, and articles of manufacture to estimate audience measurement metrics based on users represented in Bloom filter arrays are disclosed. An apparatus includes a communications interface to receive a first Bloom filter array from a first computer of a first database proprietor. The first Bloom filter array is representative of first users who accessed media. The first users are registered with the first database proprietor. The first Bloom filter array includes a first array of first elements. Values of respective ones of the first elements are either a 0 or a 1 based on whether quantities of the first users allocated to the respective ones of the first elements are even or odd. The apparatus further includes a Bloom filter array analyzer to estimate a first cardinality for the first Bloom filter array. The first cardinality is indicative of a total number of the first users who accessed the media.
    Type: Grant
    Filed: July 31, 2020
    Date of Patent: September 12, 2023
    Assignee: The Nielsen Company (US), LLC
    Inventors: Michael Sheppard, Jake Ryan Dailey, Dongbo Cui, Jonathan Sullivan, Diane Morovati Lopez, Christie Nicole Summers, Molly Poppie
  • Patent number: 11741068
    Abstract: Methods and apparatus to estimate cardinality of users represented across multiple bloom filter arrays are disclosed. Examples includes processor circuitry to execute and/or instantiate instructions to generate a first composite Bloom filter array based on first and second Bloom filter arrays. The processor circuitry is to generate a final composite Bloom filter array based on the first composite Bloom filter array and a third Bloom filter array. Different ones of the first, second, and third Bloom filter arrays representative of different sets of users who accessed media. The first, second, and third Bloom filter arrays including differential privacy noise. The processor circuitry to estimate a cardinality of a union of the first, second, and third Bloom filter arrays based on the final composite Bloom filter array.
    Type: Grant
    Filed: June 29, 2021
    Date of Patent: August 29, 2023
    Assignee: THE NIELSEN COMPANY (US), LLC
    Inventors: Michael Sheppard, Jonathan Sullivan, DongBo Cui, Jake Ryan Dailey, Christie Nicole Summers, Diane Morovati Lopez, Molly Poppie
  • Patent number: 11741485
    Abstract: Example methods, apparatus, systems, and articles of manufacture are disclosed to estimate de-duplicated unknown total audience sizes based on partial information of known audiences. An example apparatus includes an association controller to generate a tree structure association corresponding to a union of first and second margins of time; and one or more commercial solvers to: perform parallel computations on a processor to determine multipliers by solving equations corresponding to the tree structure association, the multipliers corresponding to the first total audience size for the union, the second total audience size for the first margin, and the third total audience size for the second margin; and determine an estimate for the third total audience size for the second margin of time based on the multipliers.
    Type: Grant
    Filed: November 6, 2019
    Date of Patent: August 29, 2023
    Assignee: The Nielsen Company (US), LLC
    Inventors: Michael Richard Sheppard, Damien Forthomme, Jake Dailey, Molly Poppie
  • Publication number: 20230262288
    Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to estimate an audience population. An example apparatus includes at least one memory; instructions in the apparatus; and processor circuitry to execute the instructions to: determine whether respective ones of respondents are associated with a characteristic; detect unique instances of the respective ones of the respondents; in response to the respective ones of the respondents being associated with the characteristic, increase a sample capture count by one; in response to detecting the unique instances of the respective ones of the respondents exhibiting the characteristic, increase a unique capture count by one; determine a seed population estimate based on the unique capture count; and determine a population estimate having the characteristic based on the sample capture count, the unique capture count, the seed population estimate, and a number of available samples.
    Type: Application
    Filed: April 23, 2023
    Publication date: August 17, 2023
    Applicant: The Nielsen Company (US), LLC
    Inventors: Michael Sheppard, Ludo Daemen, Edward Murphy, Molly Poppie