Abstract: A mobile location sharing system comprising: enabling a sender wireless device to send a payload including a location descriptor and a list of target identifiers to a group of targets; identifying a preferred communication mode for each in the group of targets; selecting a transmission format for the preferred communication mode; and sending the location descriptor in the transmission format selected for each in the group of targets for audio-visual output.

Abstract: A method of operating a mutable mobile traffic routing system includes: sending traffic routing parameters with a traffic segment from a server for displaying on a client; receiving a traffic re-routing request parameter based on a traffic routing control parameter including the traffic routing parameters with the traffic segment; updating the traffic routing parameters based on the traffic re-routing request parameter; and sending the traffic routing parameters updated with an updated traffic segment with the traffic re-routing request parameter for displaying on the client.

Abstract: A method of operating a mobile advertisement system includes receiving an advertisement parameter by a client from a server to be shown on a display of the client; detecting an advertisement control parameter with the advertisement parameter in the client; operating the client based on the advertisement control parameter and the advertisement parameter; creating an advertisement status parameter based on the advertisement parameter in the client; and sending the advertisement status parameter from the client to the server.

Abstract: A method of operating a mobile advertisement and rating system includes receiving an advertisement parameter by a client from a server to be shown on a display of the client; detecting an advertisement control parameter with the advertisement parameter in the client; operating the client based on the advertisement control parameter and the advertisement parameter; entering a rating parameter in the client; and sending the rating parameter from the client to the server.

Abstract: A mobile location sharing system comprising: enabling a sender wireless device to send a payload including a location descriptor and a list of target identifiers to a group of targets; identifying a preferred communication mode for each in the group of targets; selecting a transmission format for the preferred communication mode; and sending the location descriptor in the transmission format selected for each in the group of targets for audio-visual output.

Abstract: A method of operating a mutable mobile traffic routing system includes receiving traffic routing parameters by a client from a server to be shown on a display of the client; selecting a traffic re-routing request parameters based on a traffic routing control parameter, from a portion of the traffic routing parameters at the client; sending the traffic re-routing request parameter from the client to the server; updating the traffic routing parameters at the server based on the traffic re-routing request parameter; and sending the traffic routing parameters updated with the traffic re-routing request parameter from the server to the client.