Abstract: There are disclosed techniques for performing personalization in a social media environment. E.g., there are disclosed techniques for multi-device and multi-user personalized and interactive audio for example through social media metadata. In one example, there is defined a streaming client device, comprising: a communication interface, to receive, from a streaming server system and/or from another streaming client device, at least one media stream and personalization option metadata enabling personalization options for rendering the at least one media stream according to the personalization options; a metadata engine, to generate personalization settings addressing the personalization options, wherein the communication interface is configured to transmit, to the streaming server system and/or to at least one second streaming client device, and/or to store, personalization metadata describing personalization settings of the at least one media stream.