Abstract: A method for automating media optimization for communication system providers using call analytics. The method includes monitoring activity of a user accessing an online platform of the communication system provider, and receiving a telephone call made by a caller to a call center of the communication system provider, the call being associated with an offer. The method additionally includes determining that an identity of the user accessing the online platform is the same as an identity of the caller. The method further includes providing feedback data to the communication system provider including the identity of the user, and optimizing a media experience hosted on the online platform of the communication system provider based on the feedback data.

Abstract: The system creates a first group including a first multiplicity of UEs and a second group including a second multiplicity of UEs. The system provides an information campaign to the first group and prevents the second group from being exposed to the information campaign. The system obtains a first parameters across multiple interaction channels associated with a network and a second parameters across the multiple interaction channels associated with the network. The system determines a difference between the first multiplicity of indications associated with the first group and the second multiplicity of indications associated with the second group. Based on the difference, the system predicts bandwidth consumption in multiple interaction channels of the network upon releasing the information campaign to other UEs operating on the network.