Abstract: A system and method of managing fishing tackle is disclosed wherein a number of soft pack fishing tackle units (A, B, C, D) which are customized and color coded for carrying specified fishing tackle. The individual soft pack units may be carried in a master bag (E). The soft pack units include a number of transparent pocket systems (F, G, H, I) which are customized for carrying specified fishing tackle. The pocket systems comprise customized arrangements of overlying pockets constructed from transparent plastic material in a manner that a maximum amount of fishing tackle may be stored in a highly visible arrangement. In a number of the soft pack units, an elongated pocket (24) is carried transverse to the rows of pocket systems. The elongated pocket has a longitudinal opening defined by overlapped edges of transparent plastic material having an elastic retaining band carried in the edges. The side pockets are customized for carrying containers of fishing tackle.