Abstract: The present invention is a self-setting, illuminated buoy marker for anglers, made of a translucent material which is elongated in shape and has a bifurcated body of two end members connected to a narrow waist stem member. The marker has a lighting device inside of the buoy marker, which may be illuminated for night fishing and gives off a soft illumination which is only visible for limited distances so as not to spook the fish or to give away the angler's precise position. Attached to the buoy marker is an anchor line and an anchor assembly which unwinds and sets the buoy in a precise location that the angler selects and maintains the buoy in that position. When the buoy is in an operative position it is visible to the angler from any direction in both daylight and darkness, regardless of wind or wave conditions.