Patents by Inventor Pavel Murnikov
Pavel Murnikov has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 9843774Abstract: In a method and system for creating an extensible media player, a multimedia player application is instantiated on a client system. A presentation data file is transmitted to the client system from a server. The presentation data file includes a playlist of timelines, with at least one multimedia file being played or at least one application being executed for each timeline. The presentation data file is parsed to activate an advertising manager module. The activated advertising manager module instantiates an advertising plug-in. The advertising plug-in connects to an advertising network and downloads select advertising policies and dynamically schedules advertisements for the timelines. Upon the occurrence of an event generated by a timeline, the advertising manager module inserts a blocking module to block execution of the timeline. An advertisement is dynamically retrieved and rendered in an advertising display overlaying a multimedia player application display.Type: GrantFiled: August 1, 2008Date of Patent: December 12, 2017Assignee: Excalibur IP, LLCInventors: Manish Upendran, Allen De La Cruz, Tomi Blinnikka, Pavel Murnikov
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Patent number: 9204102Abstract: The solution of the ad delivery platform described herein provides for the marketing and monetizing of media assets via the delivery of advertisement with on-demand video. The ad platform optimizes the delivery of ads by controlling the insertion frequency and format of the ad delivered with video streams. The ad platform provides flexible and configurable ad insertion rules to specify the insertion frequency and format for the composition of ads during playback of on-demand video media. The ad insertion rules may be based on a user profile, user behavior history, topic of the stream to be delivered, duration of the video or ad, and/or the popularity rating of the video or ad. The ad platform includes a reporting tool and usage reports to measure the effectiveness of the ad insertion rules in delivering ads to market and monetize the video media.Type: GrantFiled: September 14, 2012Date of Patent: December 1, 2015Assignee: Yahoo! Inc.Inventors: Gulrukh Ahanger, Pavel Murnikov, Todd Boes, Robert Hammond
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Publication number: 20130067510Abstract: The solution of the ad delivery platform described herein provides for the marketing and monetizing of media assets via the delivery of advertisement with on-demand video. The ad platform optimizes the delivery of ads by controlling the insertion frequency and format of the ad delivered with video streams. The ad platform provides flexible and configurable ad insertion rules to specify the insertion frequency and format for the composition of ads during playback of on-demand video media. The ad insertion rules may be based on a user profile, user behavior history, topic of the stream to be delivered, duration of the video or ad, and/or the popularity rating of the video or ad. The ad platform includes a reporting tool and usage reports to measure the effectiveness of the ad insertion rules in delivering ads to market and monetize the video media.Type: ApplicationFiled: September 14, 2012Publication date: March 14, 2013Inventors: Gulrukh Ahanger, Pavel Murnikov, Todd Boes, Robert Hammond
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Patent number: 8316392Abstract: The solution of the ad delivery platform described herein provides for the marketing and monetizing of media assets via the delivery of advertisement with on-demand video. The ad platform optimizes the delivery of ads by controlling the insertion frequency and format of the ad delivered with video streams. The ad platform provides flexible and configurable ad insertion rules to specify the insertion frequency and format for the composition of ads during playback of on-demand video media. The ad insertion rules may be based on a user profile, user behavior history, topic of the stream to be delivered, duration of the video or ad, and/or the popularity rating of the video or ad. The ad platform includes a reporting tool and usage reports to measure the effectiveness of the ad insertion rules in delivering ads to market and monetize the video media.Type: GrantFiled: June 6, 2008Date of Patent: November 20, 2012Assignee: Yahoo! Inc.Inventors: Gulrukh Ahanger, Pavel Murnikov, Todd Boes, Robert Hammond
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Patent number: 8307392Abstract: The solution of the ad delivery platform described herein provides for the marketing and monetizing of media assets via the delivery of advertisement with on-demand video. The ad platform optimizes the delivery of ads by controlling the insertion frequency and format of the ad delivered with video streams. The ad platform provides flexible and configurable ad insertion rules to specify the insertion frequency and format for the composition of ads during playback of on-demand video media. The ad insertion rules may be based on a user profile, user behavior history, topic of the stream to be delivered, duration of the video or ad, and/or the popularity rating of the video or ad. The ad platform includes a reporting tool and usage reports to measure the effectiveness of the ad insertion rules in delivering ads to market and monetize the video media.Type: GrantFiled: June 6, 2008Date of Patent: November 6, 2012Assignee: Yahoo! Inc.Inventors: Gulrukh Ahanger, Pavel Murnikov, Todd Boes, Robert Hammond
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Publication number: 20100121667Abstract: The disclosure describes systems and methods for Integrated advertising management. An Integrated Ad Manager (IAM) loaded and stored within a media player on a user computer receives information from at least one publisher for use in managing advertisements. The information relates to available advertisement inventory of the at least one publisher of advertisements. The IAM facilitates determining advertisements to be served in connection with media content being rendered by the media player based at least in part on the received information. The IAM facilitates serving of advertisements, at least in part based on the determined advertisements, for visible display on a user computer in association with the media content being rendered. An ad management system serves or facilitates serving of the advertisements based at least in part on the information received from the IAM.Type: ApplicationFiled: November 12, 2008Publication date: May 13, 2010Inventors: Gulrukh Ahanger, Timothy Avila, Todd Boes, Pavel Murnikov
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Publication number: 20100049567Abstract: The disclosure describes systems and methods for Integrated advertising management. An Integrated Ad Manager (IAM) loaded and stored within a media player on a user computer receives information from at least one publisher for use in managing advertisements. The information relates to available advertisement inventory of the at least one publisher of advertisements. The IAM facilitates determining advertisements to be served in connection with media content being rendered by the media player based at least in part on the received information. The IAM facilitates serving of advertisements, at least in part based on the determined advertisements, for visible display on a user computer in association with the media content being rendered. An ad management system serves or facilitates serving of the advertisements based at least in part on the information received from the IAM.Type: ApplicationFiled: August 20, 2008Publication date: February 25, 2010Inventors: Gulrukh Ahanger, Timothy Avila, Todd Boes, Pavel Murnikov
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Publication number: 20090106104Abstract: In a method and system for creating an extensible media player, a multimedia player application is instantiated on a client system. A presentation data file is transmitted to the client system from a server. The presentation data file includes a playlist of timelines, with at least one multimedia file being played or at least one application being executed for each timeline. The presentation data file is parsed to activate an advertising manager module. The activated advertising manager module instantiates an advertising plug-in. The advertising plug-in connects to an advertising network and downloads select advertising policies and dynamically schedules advertisements for the timelines. Upon the occurrence of an event generated by a timeline, the advertising manager module inserts a blocking module to block execution of the timeline. An advertisement is dynamically retrieved and rendered in an advertising display overlaying a multimedia player application display.Type: ApplicationFiled: August 1, 2008Publication date: April 23, 2009Applicant: Yahoo! Inc.Inventors: Manish UPENDRAN, Allen DE LA CRUZ, Tomi BLINNIKKA, Pavel MURNIKOV
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Publication number: 20090013347Abstract: The solution of the ad delivery platform described herein provides for the marketing and monetizing of media assets via the delivery of advertisement with on-demand video. The ad platform optimizes the delivery of ads by controlling the insertion frequency and format of the ad delivered with video streams. The ad platform provides flexible and configurable ad insertion rules to specify the insertion frequency and format for the composition of ads during playback of on-demand video media. The ad insertion rules may be based on a user profile, user behavior history, topic of the stream to be delivered, duration of the video or ad, and/or the popularity rating of the video or ad. The ad platform includes a reporting tool and usage reports to measure the effectiveness of the ad insertion rules in delivering ads to market and monetize the video media.Type: ApplicationFiled: June 6, 2008Publication date: January 8, 2009Inventors: Gulrukh AHANGER, Pavel MURNIKOV, Todd BOES, Robert HAMMOND
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Publication number: 20090007172Abstract: The solution of the ad delivery platform described herein provides for the marketing and monetizing of media assets via the delivery of advertisement with on-demand video. The ad platform optimizes the delivery of ads by controlling the insertion frequency and format of the ad delivered with video streams. The ad platform provides flexible and configurable ad insertion rules to specify the insertion frequency and format for the composition of ads during playback of on-demand video media. The ad insertion rules may be based on a user profile, user behavior history, topic of the stream to be delivered, duration of the video or ad, and/or the popularity rating of the video or ad. The ad platform includes a reporting tool and usage reports to measure the effectiveness of the ad insertion rules in delivering ads to market and monetize the video media.Type: ApplicationFiled: June 6, 2008Publication date: January 1, 2009Inventors: Gulrukh AHANGER, Pavel MURNIKOV, Todd BOES, Robert HAMMOND
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Publication number: 20080307454Abstract: The solution of the ad delivery platform described herein provides for the marketing and monetizing of media assets via the delivery of advertisement with on-demand video. The ad platform optimizes the delivery of ads by controlling the insertion frequency and format of the ad delivered with video streams. The ad platform provides flexible and configurable ad insertion rules to specify the insertion frequency and format for the composition of ads during playback of on-demand video media. The ad insertion rules may be based on a user profile, user behavior history, topic of the stream to be delivered, duration of the video or ad, and/or the popularity rating of the video or ad. The ad platform includes a reporting tool and usage reports to measure the effectiveness of the ad insertion rules in delivering ads to market and monetize the video media.Type: ApplicationFiled: June 6, 2008Publication date: December 11, 2008Inventors: Gulrukh Ahanger, Pavel Murnikov, Todd Boes, Robert Hammond