Abstract: The system enables a consumer to receive promotional offers using a mobile communications device. The mobile communications device includes a client application that enables the consumer to assign preference levels associated with promotional offer categories. The mobile communications device transmits a consumer identifier, a location identifier, and preference levels to an application server. The application server uses the preference levels and other information included in a consumer profile associated with the consumer identifier to select promotional offers that are likely to be of interest to the consumer. The application server transmits map data including indicators of locations of local merchants to the mobile communications device. The client application causes the mobile communications device to display the map data, and enables the consumer to request promotional offers from selected merchants.