Abstract: Predictive analysis techniques are described herein as applied to business variables. In some embodiments, a dynamic dependency model may be generated using a time-series data from a first time period. The model may define relationships between business variables during the first time period. A prediction of values of a variable (e.g., a business variable such as sales, revenue, attrition, or the like) can be generated based on the dynamic dependency model. The prediction of values may be for a second time period after the first time period. The actual values of the variable over the second time period can be obtained and compared to the predicted values to generate a statistical deviation. The statistical deviation may exceed a threshold and, a notification of the statistical deviation may be transmitted to a user device. The notification may alert the user that the variable is likely to miss the targeted/predicted value.