Abstract: Embodiments are directed towards providing a computer-implemented method for integrating or placing branded product advertisement within media, including maintaining by a placement server a database of placement opportunities, receiving from a buyer computer a media plan by a buyer, the media plan specifying desired placements to purchase and a budget, projecting the number of impressions the purchased placements will generate, initiating execution of the media plan, gathering data about the results of each of the purchased and produced placements, determining a placement quality ranking for each placement and estimating a media value for each placement.