Abstract: A system method is provided for virally distributing content. One or more items of content may be received from a content provider, and the received content items may be packaging in a container. At least one of the packaged content items may be a viral content item associated with a mashing option, where the container of packaged content may be distributed to a distributor. The packaged content may be presented by the distributor using a player application, which displays the mashing option when playing the viral content. The viral content may then be distributed to a user when the user selects the displayed mashing option, wherein additional users can request distribution of the viral content from the distributor or the user by selecting the mashing option.