Patents by Inventor Russell Horowitz

Russell Horowitz has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20050149396
    Abstract: A system, method, and computer program product for online advertising, including generating pricing for an advertisement campaign of an advertiser paying on a Cost-Per-Click (CPC) basis or Cost-Per-Acquisition (CPA) based on internal tracking metrics and/or pricing and performance analysis of advertisements from an advertising distribution network; and distributing the advertisement as a CPC-based advertisement and/or CPA-based advertisement to an advertising distribution network.
    Type: Application
    Filed: November 19, 2004
    Publication date: July 7, 2005
    Applicant: MARCHEX, Inc.
    Inventors: Russell Horowitz, Peter Christothoulou, Ethan Caldwell, John Keister, Walter Korman, Yang Lim, John Busby
  • Publication number: 20050097204
    Abstract: A system, method, and computer program product for online advertising, including computing and dynamically updating a cost-per-click (CPC) value of an advertisement for an advertisement traffic source based on a variable; and automatically uploading and distributing the advertisement to the traffic source. The variable includes price, advertisement traffic source, and/or advertiser variableS. Further embodiments include dynamically updating an advertisement listing that has a cost-per-acquisition (CPA)-based value with associated CPC or cost-per-1000 (CPM) values; and distributing the advertisement listing to an advertisement distribution network that serves the listing based on the CPC or CPM values. The distribution network includes CPC-based, CPA-based, and/or CPM-based distribution networks.
    Type: Application
    Filed: September 23, 2004
    Publication date: May 5, 2005
    Inventors: Russell Horowitz, Peter Christothoulou, Ethan Caldwell, John Keister, Walter Korman, John Busby