Abstract: A system for distributing messages to consumers. A consumer may opt-in to receive messages by sending a text message with a keyword to an aggregator. The aggregator is a message distributor and the opt-in message opts in for a particular advertiser and other advertisers. The advertiser may send messages to the consumer and other consumers who specifically opt in for the advertiser. Other advertisers may send messages to the consumer if sufficiently nearby or related to the advertiser, or if sharing a consumer cloud of the advertiser. The advertisers may manage all messages using a mobile or other interface. Messages are sent for a fee. A portion of the fee is remitted to charitable organizations identified for such purpose by recipient consumers receiving the messages. Messages sent by advertisers may include text messages, emails or instant messages.