Abstract: An digital data reproducing apparatus and a method for controlling the same are discussed. The method includes obtaining, by the digital data reproducing apparatus, emotion information associated with at least one of a user and a content, modifying at least one of audio and video characteristics of a content for reproduction based on at least the emotion information, and reproducing the content based on the modified at least one of audio and video characteristics of the content.

Abstract: An image display may be displayed on a remote controller based on augmented reality. An electronic device may be identified having playable content. A window may be displayed for entering a keyword related to playable content in the identified target device. A search may be performed for content that corresponds to the received keyword entered through the window. An object may be displayed that represents determined content that corresponds to the received keyword.

Abstract: In accordance with an aspect of the present invention, a method for controlling an image display apparatus includes obtaining, by the image display apparatus, emotion information associated with a user of the image display apparatus, determining a contents to be recommended for the user among a plurality of different contents, based on the obtained emotion information associated with the user, and selectively or automatically reproducing one of the recommended contents at the image display apparatus.

Abstract: An image display may be controlled on a remote controller based on augmented reality. An image display apparatus may be identified that is connected to a network or located about the remote controller. A search may be made for content information regarding content playable in the identified image display apparatus. The content information may be received based on the searching. A screen may display a content guide image based on the received content information while simultaneously displaying an image of the identified image display apparatus.