Abstract: A computer-network implemented method performed by a processor of a data services platform is provided. The method comprising: receiving raw data from a plurality of disparate sources over a communications network; applying an extract-transform-load (ETL) process to raw data to obtain processed data; storing processed data in a master repository data store; applying, by a data analytics engine, machine learning analysis based on one or more sets of rules to the processed data in the master repository data store; and generating one or more prediction values based on the machine learning analysis.

Abstract: A first subset of results, from testing a first version of an item versus a second version of the item, is accessed and displayed. The first subset includes first values associated with the first version and second values associated with the second version. The first subset is determined according to settings for parameters associated with the data. A representation of the first values includes a first band having a first width corresponding to confidence intervals for the first values, and a representation of the second values includes a second band having a second width corresponding to confidence intervals for the second values. In response to a change in the settings, a second subset of the results is automatically determined, accessed, and displayed and the first width and the second width of the first and second bands are automatically updated and displayed.

Abstract: A user inputs values for parameters that are used to plan a test of a second version of an item to be tested that includes a change relative to a first version of the item. The user inputs include a value that defines the size of the group of participants that are to use the second version instead of the first version. Milestones for the test are displayed, along with first information that is determined based on the user-specified inputs and that includes the amount of time needed to reach each of the milestones. Second information that is determined based on the user-specified inputs includes a display of test length versus milestone. The first information and the second information provide a basis for defining the length of the test.