Abstract: A user interface for navigating and viewing content is described. In one example, the apparatus includes display logic for displaying at least two content properties, wherein each of the content properties is associated with additional content (e.g., an application, service, media object, or combinations thereof). Further, the apparatus includes selection logic for displaying the content associated with the content properties in response to selections thereof, and the content associated with each content property is displayed in a common (or reusable) display space of the interface. As different content properties are selected, the content displayed within the display space is replaced (e.g., through animation) according to the associated content of the newly selected content properties.