Abstract: A system and a method is disclosed which allows both advertisement and program information to be shown on a channel banner, while user changes channel. In another embodiment, an “advertisement channel” is inserted into an active channel list (e.g., scan list), so that when a user is changing channel, a selected ad will be displayed. In yet another embodiment, a method for tracking and collating advertisement display activity in a video system supporting composite display of image data associated with different multimedia functions and advertisements is disclosed.

Abstract: A system and a method is disclosed which allows both advertisement and program information to be shown on a channel banner, while user changes channel. In another embodiment, an “advertisement channel” is inserted into an active channel list (e.g., scan list), so that when a user is changing channel, a selected ad will be displayed. In yet another embodiment, a method for tracking and collating advertisement display activity in a video system supporting composite display of image data associated with different multimedia functions and advertisements is disclosed.

Abstract: A system for processing auxiliary information included in a television signal provides on-screen bitmapped displays using limited computing and memory resources. According to an exemplary embodiment, closed caption data is received in a vertical blanking interval (VBI) of a television signal or in one or more packets of digital data. A display list is generated in dependence upon the received closed caption data. The display list includes a bitmap pointer which points to bitmap data in a memory. The display list may also include: resolution data indicating a number of bits per pixel to be provided in the closed caption display, height data indicating a character height in pixels for the closed caption display, and width data indicating a character width in pixels for the closed caption display. The bitmap data is output as pixel data for the closed caption display. The closed caption display may be scrolled by manipulating the bitmap pointer.