Abstract: A retail footwear assembly including a storage zone containing a stock of shoes and a customer service zone. The customer service zone includes a service counter over which shoes can be passed, a walkway for sales personnel adjacent a first side of the service counter and communicating with the storage zone and a customer fitting area including seating adjacent a second side of the service counter opposite the walkway. In a first preferred embodiment, the storage zone is separated from the customer service zone by a partition, which defines a passage communicating with the walkway. In a second preferred embodiment, the storage zone includes high density shelving adjacent the walkway opposite the service counter.