Abstract: An apparatus, computer-readable medium, and computer-implemented method for generating a headline includes identifying a content section of a document, selecting a sentence in the content section based at least in part on a determination that the sentence exhibits one or more characteristics correlated with headline performance, extracting a portion of the sentence based at least in part on a trigger attribute within the sentence, and generating the headline based at least in part on the portion of the sentence.

Abstract: A system and method for rating of each of plural products comprising identifying plurality of attributes associated with a category of product, applying a scalar structure for each attribute to provide scalar value of each attribute for each of the plural products, determining an incremental competitive index for each attribute of each product based on the scalar value of each attribute and a number of products having the scalar value, and rating each product based on the determined competitive index.

Abstract: A search system with a user interface module that generates a search engine results page including a listing of reference documents, each with a hyperlink to at least one secondary document relevant to the reference document. The search system also includes a text function tagger that parses text excerpts of the documents, and applies text function tags thereto. A secondary processing module is provided which identifies those secondary documents that have a text function tag that matches a text function tag of a reference document, so that selection of the hyperlink generates a display of secondary documents that are determined to at least have a text function tag that matches a text function tag of the reference document for which corresponding hyperlink was selected. A method and computer readable medium are also provided.

Abstract: A catalog taxonomy organized in a tree-like configuration including at least one first tier product category having at least one first tier attribute associated with products in the first tier category, and a plurality of second tier product categories branching from the first tier product category and defining subcategories, at least one of the plurality of second tier product categories having a second tier attribute associated with products in a subcategory defined by the plurality of second tier product categories, wherein each of the second tier product categories inherits the first tier attribute of the first tier product category from which the plurality of second tier product categories branches. In addition, a system and method utilizing such catalog taxonomy.

Abstract: A product placement engine and method for automatically identifying products for association with a document, the engine including a parser, an analysis module adapted to determine word scores and to adjust the word scores of the words by predetermined weightings, a keyword constructor module adapted to construct a keyword query search string using words having the highest word scores, a search engine adapted to search a products database having product records to identify products satisfying the keyword query search string and assign product scores, and a post processing module adapted to identify word matches in each of the product records and the document and update the product score.

Abstract: A search system and method for searching for electronic documents, and providing a search result in response to a search query. In one embodiment, the search system includes a processor, a user interface module adapted to receive a search query from a user that includes a search query term, a search engine that electronically searches for electronic documents that satisfy the search query term, and a query processing module that identifies at least one alternative term for the search query term, and provides the alternative term to the user interface module for display to the user, and also provides the alternative term to the search engine to search for electronic documents that satisfy the alternative term.

Abstract: A product placement engine and method for automatically identifying products for association with a document, the engine including a parser, an analysis module adapted to determine word scores and to adjust the word scores of the words by predetermined weightings, a keyword constructor module adapted to construct a keyword query search string using words having the highest word scores, a search engine adapted to search a products database having product records to identify products satisfying the keyword query search string and assign product scores, and a post processing module adapted to identify word matches in each of the product records and the document and update the product score.

Abstract: A catalog taxonomy organized in a tree-like configuration including at least one first tier product category having at least one first tier attribute associated with products in the first tier category, and a plurality of second tier product categories branching from the first tier product category and defining subcategories, at least one of the plurality of second tier product categories having a second tier attribute associated with products in a subcategory defined by the plurality of second tier product categories, wherein each of the second tier product categories inherits the first tier attribute of the first tier product category from which the plurality of second tier product categories branches. In addition, a system and method utilizing such catalog taxonomy.

Abstract: A catalog taxonomy organized in a tree-like configuration including at least one first tier product category having at least one first tier attribute associated with products in the first tier category, and a plurality of second tier product categories branching from the first tier product category and defining subcategories, at least one of the plurality of second tier product categories having a second tier attribute associated with products in a subcategory defined by the plurality of second tier product categories, wherein each of the second tier product categories inherits the first tier attribute of the first tier product category from which the plurality of second tier product categories branches. In addition, a system and method utilizing such catalog taxonomy.

Abstract: A product placement engine and method for automatically identifying products for association with a document, the engine including a parser, an analysis module adapted to determine word scores and to adjust the word scores of the words by predetermined weightings, a keyword constructor module adapted to construct a keyword query search string using words having the highest word scores, a search engine adapted to search a products database having product records to identify products satisfying the keyword query search string and assign product scores, and a post processing module adapted to identify word matches in each of the product records and the document and update the product score.

Abstract: A search system for searching for electronic documents, and providing a search result in response to a search query is provided. The search system includes a processor, a user interface module adapted to receive a search query from a user, the search query having at least one search query term, and a query processing module that analyzes the search query term to identify candidate synonym words. The query processing module also determines which of the candidate synonym words are equivalent terms to the search query term, and in a same sense as the search query term. In addition, the search system includes a search engine that executes a search based on the search query term and the equivalent terms.

Abstract: A search system and method for searching for electronic documents, and providing a search result in response to a search query. In one embodiment, the search system includes a processor, a user interface module adapted to receive a search query from a user that includes a search query term, a search engine that electronically searches for electronic documents that satisfy the search query term, and a query processing module that identifies at least one alternative term for the search query term, and provides the alternative term to the user interface module for display to the user, and also provides the alternative term to the search engine to search for electronic documents that satisfy the alternative term.

Abstract: A method, apparatus and computer readable media for automated creation of audience segments through affinities with diverse topics. A collection of documents having assigned topics is received, wherein, for any given topic, only a minority of the collection has that topic. A first set of documents in the collection that are in a target category is determined. A second set of all documents in the collection having a threshold number of differentially frequent occurring topics that are differentially frequent in the first set, but where such documents are categorized expressly as not belonging in the target category is determined. Topics occurring frequently in the first set but seldom in the second set are designated as anchors. Topics occurring frequently in both the first set and the second set are designated as tethers. For each tether, the anchor(s) with which it has a strong co-occurrence tendency are assigned as anchor(s) therefore.

Abstract: A search system and method for searching for electronic documents, and providing a search result in response to a search query. In one embodiment, the search system includes a processor, a user interface module adapted to receive a search query from a user that includes a search query term, a search engine that electronically searches for electronic documents that satisfy the search query term, and a query processing module that identifies at least one alternative term for the search query term, and provides the alternative term to the user interface module for display to the user, and also provides the alternative term to the search engine to search for electronic documents that satisfy the alternative term.

Abstract: A product placement engine and method for automatically identifying products for association with a document, the engine including a parser, an analysis module adapted to determine word scores and to adjust the word scores of the words by predetermined weightings, a keyword constructor module adapted to construct a keyword query search string using words having the highest word scores, a search engine adapted to search a products database having product records to identify products satisfying the keyword query search string and assign product scores, and a post processing module adapted to identify word matches in each of the product records and the document and update the product score.

Abstract: A product placement engine and method for automatically identifying products for association with a document, the engine including a parser, an analysis module adapted to determine word scores and to adjust the word scores of the words by predetermined weightings, a keyword constructor module adapted to construct a keyword query search string using words having the highest word scores, a search engine adapted to search a products database having product records to identify products satisfying the keyword query search string and assign product scores, and a post processing module adapted to identify word matches in each of the product records and the document and update the product score.

Abstract: A document taxonomy alignment system and method, relying on document glosses and utilizing a soft ontology expansion. An all-new hierarchical leaf node can be created expressly for the purpose of better aligning the plurality of document taxonomies in question. A small but valuable subset of the nodes created by soft ontology expansion turn out to capture some otherwise unmappable taxonomy nodes, and thereby have the effect of classifying the documents better than would any pre-existing node in any one of those taxonomies.

Abstract: A search system with a user interface module that generates a search engine results page including a listing of reference documents, each with a hyperlink to at least one secondary document relevant to the reference document. The search system also includes a text function tagger that parses text excerpts of the documents, and applies text function tags thereto. A secondary processing module is provided which identifies those secondary documents that have a text function tag that matches a text function tag of a reference document, so that selection of the hyperlink generates a display of secondary documents that are determined to at least have a text function tag that matches a text function tag of the reference document for which corresponding hyperlink was selected. A method and computer readable medium are also provided.

Abstract: An apparatus, computer-readable medium, and computer-implemented method for generating a headline includes identifying a content section of a document, selecting a sentence in the content section based at least in part on a determination that the sentence exhibits one or more characteristics correlated with headline performance, extracting a portion of the sentence based at least in part on a trigger attribute within the sentence, and generating the headline based at least in part on the portion of the sentence.

Abstract: A search system with a user interface module that generates a search engine results page including a listing of reference documents, each with a hyperlink to at least one secondary document relevant to the reference document. The search system also includes a text function tagger that parses text excerpts of the documents, and applies text function tags thereto. A secondary processing module is provided which identifies those secondary documents that have a text function tag that matches a text function tag of a reference document, so that selection of the hyperlink generates a display of secondary documents that are determined to at least have a text function tag that matches a text function tag of the reference document for which corresponding hyperlink was selected. A method and computer readable medium are also provided.