Abstract: An approach is provided for custom zooming of geographic representation. A custom zooming application determines an input specifying a level of zoom for rendering a geographic representation presented at a device, the geographic representation including a plurality of objects. The custom zooming application determines respective degrees of relevance of the plurality of objects based, at least in part, on the device, a user of the device, related context information, or a combination thereof. The custom zooming application determines to render one or more of the plurality of objects with at least one different level of visibility with respect to other ones of the plurality of objects based, at least in part, on the respective degrees of relevance, the level of zoom, or a combination thereof.