Abstract: A method of marketing incontinence products is disclosed. The method includes creating a product offering of incontinence products. The product offering includes first, second and third segments that are distinguished from one another by display segmentation elements. The first segment is directed to male incontinence consumers, the second segment is directed to female incontinence consumers, and the third segment is directed to caregivers. The product offering is then communicated to a retailer and a product display is created at a retail site that resembles the product offering. Either simultaneously or sequentially, the product offering is communicated to potential purchasers, using multimedia advertisement, to inform them of the availability of such disposable absorbent incontinence products.

Abstract: Disclosed is a bed pad having improved leakage protection provided by a folded absorbent structure. In one embodiment, the bed pad uses a stabilized absorbent material folded into a central channel, a pair of transversely disposed side margins, and a pair of transversely disposed side margins.

Abstract: The present invention provides an absorbent article (10) having a longitudinal direction (26), and a lateral, cross direction (24). The article includes a liquid permeable top sheet layer (28), a substantially liquid impermeable backsheet layer (30), and an absorbent structure (32) having a primary retention portion (48) sandwiched between the top sheet and backsheet layers. The retention portion (48) includes a wet-formed mixture of fibers and superabsorbent material. The retention portion has a selected edge-wise compression value, such as an edge-wise compression value of not more than a maximum of about 9 g/gsm, and a modified circular bend value, such as a modified circular bend value of at least minimum of about 0.3 g/gsm. In particular aspects, the retention portion (48) can include cellulosic fibers.

Abstract: This invention relates to a containment tissue of an absorbent article such as a diaper, treated to have regions with hydrophobic properties to maximize the strength of the containment tissue when wet. The result is less superabsorbent material contacting the user and therefore less skin irritation. Additional benefits of this invention include enhanced leakage protection and reduced skin wetting, which also reduces skin irritation. A hydrophobic agent such as a sizing agent or adhesive is used to create zones of water resiliency on the containment tissue in various regions, patterns, and/or configurations. The treatments of the containment tissue are applied by known application methods such as gravure printing, spraying, or ink jet printing. Liquid insults easily wick through untreated containment tissue but stop at the boundaries of treated regions. This provides a method of leakage control when wicking is halted before the liquid reaches the edges of the absorbent article.

Abstract: An absorbent article (10) has a longitudinal direction (26), a lateral, transverse direction (24), an article front portion (14), an article back portion (12), and an intermediate portion (16) interconnecting the front and back portions. The article includes an elastomerically stretchable backsheet member (30), a liquid-permeable topsheet layer (28), and an elastomerically stretchable retention portion (48) sandwiched between the backsheet member (30) and the topsheet layer (28). The topsheet layer can be elastomerically stretchable, and the absorbent article (10) can also provide a selected combination of physical properties, such as a composite-article elongation-at-peak-load value which is at least about 50 percent.

Abstract: The present invention provides an absorbent article ( 10) having a longitudinal direction ( 26), and a lateral, cross direction ( 24). The article includes a liquid permeable top sheet layer ( 28), a substantially liquid impermeable backsheet layer ( 30), and an absorbent structure ( 32) having a primary retention portion ( 48) sandwiched between the top sheet and backsheet layers. The retention portion ( 48) includes a wet-formed mixture of fibers and superabsorbent material. The retention portion has a selected edge-wise compression value, such as an edge-wise compression value of not more than a maximum of about 9 g/gsm, and a modified circular bend value, such as a modified circular bend value of at least minimum of about 0.3 g/gsm. In particular aspects, the retention portion ( 48) can include cellulosic fibers.

Abstract: An absorbent article (10) has a longitudinal direction (26), a lateral, transverse direction (24), an article front portion (14), an article back portion (12), and an intermediate portion (16) interconnecting the front and back portions. The article includes an elastomerically stretchable backsheet member (30), a liquid-permeable topsheet layer (28), and an elastomerically stretchable retention portion (48) sandwiched between the backsheet member (30) and the topsheet layer (28). The topsheet layer can be elastomerically stretchable, and the absorbent article (10) can also provide a selected combination of physical properties, such as a composite-article elongation-at-peak-load value which is at least about 50 percent.

Abstract: An absorbent article (10) has a longitudinal direction (26), a lateral, transverse direction (24), an article front portion (14), an article back portion (12), and an intermediate portion (16) interconnecting the front and back portions. The article includes an elastomerically stretchable backsheet member (30), a liquid-permeable topsheet layer (28), and an elastomerically stretchable retention portion (48) sandwiched between the backsheet member (30) and the topsheet layer (28). The topsheet layer can be elastomerically stretchable, and the absorbent article (10) can also provide a selected combination of physical properties, such as a composite-article elongation-at-peak-load value which is at least about 50 percent.