Patents by Inventor Varun R. Chirravuri

Varun R. Chirravuri has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and method for determining bid amount for advertisement to reach certain number of online users
    Patent number: 9218611
    Abstract: Methods, systems, and computer programs include receiving, from an advertiser, advertisement criteria associated with an advertisement; and receiving, from a database, information regarding advertisement auctions in which the advertisement participated during a predetermined time period. A simulation is run of a first of the advertisement auctions a plurality of times, wherein the bid amount for the advertisement is changed for each simulation run An identification is made of a number of users to whom the advertisement would have been presented had the bid amount of the advertisement in the first of the advertisement auction been equal to the bid amount of the advertisement in the one of the times the simulation is run. Information related to the number of users identified for each one of the plurality of times the simulation is run is provided in a report.
    Type: Grant
    Filed: September 27, 2011
    Date of Patent: December 22, 2015
    Assignee: Google Inc.
    Inventors: Ming Lei, Renjie Jiang, Kenneth R. Alton, Shimeng Wang, Abhinay Sharma, Oren E. Zamir, Varun R. Chirravuri