Abstract: One or more target web page documents that include web page content may be obtained. Text content associated with the web page content may be determined. One or more candidate web advertisements may be generated, via a device processor, based on an analysis of the determined text content.

Abstract: A method, system, and medium are provided for targeting advertisements to users of a search engine based on collective data and the geographic location of the user. Collective data comprising any non-user-specific data, such as public and/or private statistical data for a population of users and for a geographic area is employed to identify geographic areas to which to provide advertisements. Advertisers select target criteria that indicate characteristics of a population of users or of a geographic area that are desirable for provision of the advertisement. A geographic granularity or geographic subdivision is specified. Geographic areas of the specified granularity are identified that are associated with collective data that meets the target criteria. As such, the advertisement is provided for presentation to a user that executes a search query from an identified geographic area.