Patents by Inventor Vishwanathan Swaminathan

Vishwanathan Swaminathan has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 11704318
    Abstract: Devices and techniques are generally described for search using a micro-partitioned catalog. In some examples, a search system can determine a plurality of items in an online catalog. The search system can generate a similarity graph based on vector representations of the plurality of items and determine an item as a representative item for a cluster of items. The search system can receive a query and determine the cluster of items as a candidate cluster based on a comparison between the query and the representative item. The search system can determine a candidate item of the cluster of items based on a comparison between the query and the cluster of items.
    Type: Grant
    Filed: June 12, 2020
    Date of Patent: July 18, 2023
    Assignee: A9.COM, INC.
    Inventors: Iman Keivanloo, Trishul Amit Madhukar Chilimbi, Narayanan Sadagopan, Choon Hui Teo, Santosh Rajagopalan, Hyokun Yun, Vishwanathan Swaminathan, Sankalp Nayak
  • Patent number: 11126785
    Abstract: An optimal combination of content items may be determined and served to increase the likelihood of a predefined user interaction. A user can request content which may include an entity (such as a web page, document, advertisement, and the like) that has multiple components through which content items may be provided. For example, a web page may include multiple slots where content items may be displayed on the web page. Each component may be associated with multiple possible content items, resulting in many combinations of layouts for an entity. A content server may determine which layout to provide using a content selection model that is weighted based on a likelihood of groupings of content items resulting in a user interaction that satisfies a success condition (e.g., selecting a hyperlink, selecting a content item, initiating a transaction, etc.).
    Type: Grant
    Filed: February 17, 2017
    Date of Patent: September 21, 2021
    Assignee: Amazon Technologies, Inc.
    Inventors: Houssam Nassif, Daniel Hill, Tao Hu, Anand Mahadeva Iyer, Jian Liu, Yi Liu, Sriram Srinivasan, Vishwanathan Swaminathan
  • Patent number: 10915336
    Abstract: Systems and methods are provided for selecting content components to include in portions of a content page under various constraints and according to various effectiveness considerations. Organizing the content components may include considering the expected user engagement with the content components, while simultaneously endeavoring to comply with certain content constraints imposed on the system. The content constraints may be complied with to the greatest extent possible before the expected user engagement with the page is adversely impacted to an unacceptable degree. The content constraints may be imposed across an entire set of content pages, such that only the content pages in the aggregate are expected to comply with a global constraint. This allows for maximizing the expected user engagement while assembling a content page without unduly constraining each content page, where those global constraints may be known to reduce expected user engagement in some instances.
    Type: Grant
    Filed: November 5, 2018
    Date of Patent: February 9, 2021
    Assignee: Amazon Technologies, Inc.
    Inventors: Weicong Ding, Dinesh Govindaraj, Vishwanathan Swaminathan
  • Patent number: 9817846
    Abstract: The arrangement and selection of digital content to present to a user can be based upon criteria such as profitability or interest to a user. The selection can also be made to ensure that a diversity of item content is presented. The selection can utilize various rules or policies for diversity at the category level or item feature level, among other such options. In addition to selection diversity, the placement of item content displayed can satisfy various diversity criteria in order to ensure diversity of display as well.
    Type: Grant
    Filed: March 4, 2015
    Date of Patent: November 14, 2017
    Assignee: Amazon Technologies, Inc.
    Inventors: Sriram Srinivasan, Houssam Nassif, Vijai Mohan, Vishwanathan Swaminathan, Mitchell Howard Goodman