Abstract: A dispenser for displaying and dispensing items of merchandise such as packages of cigarettes includes a foldable inner molding which, when in the folded position, holds a replaceable display sleeve. The inner molding has a center panel with a center divider for dividing the dispenser into left and right sides, and left and right panels are attached to the center panel along left and right fold lines. Each of the left and right panels has a side divider for dividing the respective side of the dispenser into forward and rearward compartments, each of which holds a column of the cigarette packages. Integral with each of the left and right panels are forward and rearward column supports for holding the forward and rearward columns of packages, respectively. The inner molding may be constructed of a sturdy and washable material such as injection molded plastic.

Abstract: A standard retailing case having a back panel with a plurality of support holes therein and with vertical dividers and the horizontal shelves having hooks which interlock with the support holes is further provided with an adaptor. The adaptor is provided with the hooks that enable it to be connected to the back panel of the case and along a front panel of the adaptor with a plurality of circular holes that receive conventional wire hooks which are suitable for hanging thereon retail merchandise having hang holes which allow the merchandise to be hung on the wire hooks.