Abstract: An embodiment is directed to a method for managing a geo-targeted campaign. A user defines a campaign by specifying devices eligible to receive the material associated with the campaign, landmarks defining points of interest and areas associated with the campaign, and triggers that enable the material to be delivered to devices based on a set of conditions. In an embodiment, a console provides controls for defining devices, landmarks, and events. The console includes a wizard for creating events and a visualization layer that allows a user to visualize devices and landmarks on a map.