Abstract: Some embodiments concern a groove forming machine configured to form a groove on the golf club face of a golf club head. The groove forming machine can include: a groove forming tool configured to rotate about an axis of rotation at a first angle substantially greater than zero degrees and substantially less than 90 degrees to the golf club face. The groove forming tool is further configured to actuate from a first end of the golf club face to a second end of the golf club face by contacting a first portion of the groove forming tool with the golf club face to cut the groove with a first cross-section into the golf club face. Other embodiments are described herein.