Abstract: A computer-implemented method is described for determining a response attribution value that represents a credit assignment to a communication, for an associated response received from a recipient during a marketing campaign.

Abstract: A method of tracking software application downloads over the internet in which clicking on a web advertisement for a software application causes a user's device web browser to link to a tracking server which creates a unique identifier which is stored by the user's device browser, and also on the tracking server together with an indication of the web page including the advertisement. The user's device web browser then downloads the desired software application which includes executable code which, upon first execution, suspends the downloaded application and starts the browser, directing it to the tracking server and sending the unique identifier to the tracking server together with identification of the device and downloaded software application. The tracking server then uses the unique identifier to correlate the information on the downloaded application with the information originally stored at the time of clicking on the web advertisement.

Abstract: System and method for automatic definition and tuning of user segment combinations used for targeted advertisement and marketing. Automated analysis and feedback modules may provide, ad hoc, optimized market segments definitions that maximize the conversion ratio for advertisements. The system and method may optimize of segment data based on a learning-running process built around a data exchange within a real-time bidding (RTB) media exchange system. In identifying qualified combinations for segments on-going loops or iterations may analyze the correlation between the performance of an advertisement or “creative” and user data, based on a set of parameters. As a part of data segmentation, embodiments of the present invention find combinations of parameters that may predict lift. Segment combinations are optimized by, for example combining a segment combination with one or more other segment combinations and/or dividing a segment combination into two or more different combinations.

Abstract: An advertisement impression distribution system is programmed to generate an allocation plan for serving a number of advertisement impressions changeable as a result of one or more events, the allocation plan to allocate a first portion of advertisement impressions to satisfy guaranteed demand and a second portion of advertisement impressions to satisfy non-guaranteed demand.

Abstract: The present invention provides a method for promoting and tracking digital offers, initiated and displayed on one device, intended for use on another device. The method comprises the steps of: promoting plurality of digital offers through data communication network, providing a user with an interface for browsing data communication network while using a first device to select one digital offer and initiate transmission of an offer message including a hyperlink to the digital offer by providing unique communication identifier, associating between the selected digital offer and the transmitted message, transmitting the offer message with hyperlink of the digital offer to the second device, using the user provided unique communication identifier and receiving feedback message of the user activation or usage of the digital offer at a second device from an application program of the second device with the association to the selected digital offer.

Abstract: Methods and systems are provided that include bidding techniques for use with online advertising auctions. Methods and systems are provided relating to bidding for display of an advertisement, where the allocation of serving opportunities for advertisement slots takes into account competing bids associated with advertisers. A highest bid associated with an advertiser is allocated all the serving opportunities of one of the advertisement slots. The remaining bids associated with advertisers are allocated serving opportunities between the remaining slots based on various factors, such as historical online advertising bidding and delivery information and performance metric information.

Abstract: Tracking a path to conversion by receiving, in relation to an engagement of a first computer user with a first computer-hosted media object, an identifier associated with the first computer user and an identifier associated with the first computer-hosted media object, receiving, in relation to an engagement of a second computer user to a second computer-hosted media object, the identifier associated with the first computer user, an identifier associated with the second computer user, and the identifier associated with the first computer-hosted media object, and associating with the engagement of the first computer user to the first computer-hosted media object, a conversion event associated with the second computer user.

Abstract: A computer-implemented method managing telephonic connections is disclosed. The method includes transmitting from a computer server system, for display on an electronic communication device, an advertisement from an advertiser; receiving from the electronic communication device a request to be connected telephonically with the advertiser; automatically playing a predetermined audio message after connecting telephonically with the advertiser; and connecting the electronic communication device telephonically with the advertiser after playing the predetermined audio message.

Abstract: An interactive digital advertising system and method may include an advertising component for generating qualified leads in response to a lead request. The advertising component may be configured to receive the lead request including user-selected pre-screening inquiries and generate an interactive advertising unit for engaging responders to an advertising message. The advertising unit may interact with responders based at least in part on the selected pre-screening inquiries to collect responder information. The advertising component may use responder information to evaluate and validate the responders based on criteria defined by a lead requestor. The advertising component may identify potential matches with lead requestor offers or services in real-time. The qualified leads generated by the advertising component may then be offered to the lead requestor.

Abstract: An online social network or webpage that allows users to create accounts with a corresponding user page and compensates the users based upon traffic that views the posted content or referrals from the user page. The amount of compensation a user account receives is displayed on the user page, encouraging other users to maintain their own user pages, constantly strive to discover interesting content, and strive for large number of followers in order to similarly obtain compensation. A trust rating is generated and displayed on each user page to reduce fraudulent links and users with spam or negative intent. A user can upgrade to a premium account, allowing advertisers to bid for advertising space upon their user page. Statistical data is generated for each user page and is available to advertisers for aiding in the selection of user pages of most interest to those advertisers for bidding on advertising space.

Abstract: Methods and systems are described for determining relevance for advertising categories for devices. In one embodiment, a system determines parameters for relevancy scores for advertising categories for a device. The system generates engagement factors for the advertising categories for the device. The system can generate the relevancy scores for the advertising categories for the device based on the parameters and the engagement factors.

Abstract: The present invention is generally directed to methods, systems, and computer program products for selectively altering the processing of a request based on a potential value of the request. When an undesirably high number of requests are being received by a server system, the server system can identify requests that have a potential value greater than a potential value of one or more other requests. The server system can then alter the processing of the requests having the lower potential value thereby ensuring that requests with higher potential value are processed adequately.

Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to measure audience engagement with media. An example method for measuring audience engagement with media presented in an environment is disclosed herein. The method includes identifying the media presented by a presentation device in the environment, and obtaining a keyword list associated with the media. The method also includes analyzing audio data captured in the environment for an utterance corresponding to a keyword of the keyword list, and incrementing an engagement counter when the utterance is detected.

Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to integrate tagged media impressions with panelist information. An example method includes receiving a communication including a user agent setting. The example method also includes parsing the user agent setting for a unique identifier, and in response to finding a unique identifier, extracting the unique identifier from the user agent setting. The example method also includes identifying a panelist based on the unique identifier.

Abstract: Disclosed herein is system, method and architecture facilitating goal setting and achievement and providing positive social and economic motivators for goal achievement. Progress toward a goal is tracked and a determination may be made based the progress whether or not to initiate one or more actions to stimulate progress and/or increase the likelihood of success in achieving a goal and/or achieving a milestone in a path of progression toward the goal.

Abstract: In various embodiments, the present disclosure relates generally to a mobile advertising attribution system. The system enables the proper attribution of user interaction with mobile advertisement related to a mobile application after the user installs the mobile application. The system causes electronic devices to set cookies with advertisement campaign identifiers for advertisement campaigns including the mobile advertisements. When the mobile application is initially executed, the system receives the advertisement campaign identifiers, which enables advertising networks and the vendor of the mobile application to properly and accurately correlate which mobile advertisements are directly and indirectly responsible for the installation of the mobile application.

Abstract: In various embodiments, the present disclosure relates generally to a mobile advertising attribution system. The system enables the proper attribution of user interaction with mobile advertisement related to a mobile application after the user installs the mobile application. The system causes electronic devices to set cookies with advertisement campaign identifiers for advertisement campaigns including the mobile advertisements. When the mobile application is initially executed, the system receives the advertisement campaign identifiers, which enables advertising networks and the vendor of the mobile application to properly and accurately correlate which mobile advertisements are directly and indirectly responsible for the installation of the mobile application.

Abstract: A method of communicating information relating to product or service offerings between a server system and client devices is disclosed. The method comprises storing in a database at the server system a plurality of data objects, each data object comprising information relating to a product or service offering. The data objects are associated with corresponding data objects stored at client devices. Information specifying an action relating to a selected data object is received. Based on information in the database, one or more descendant data objects associated with the selected data object are identified, the descendant data object having been derived from the selected data object, and information specifying the action is transmitted to a client device associated with each identified descendant data object, to enable the action to be implemented at the client device.

Abstract: One variation of a method for calculating advertisement effectiveness includes: posting an advertisement for a product to a social feed within a social networking system; tracking a view of the advertisement by a user; determining a proximity of the user to a store of a merchant; in accordance with a privacy setting of the user, selecting personal data of the user from data stored in the social networking system, the personal data including an identity of the user and an interest of the user; in response to the determined proximity of the user to the store, transmitting the selected personal data to the store; and, in response to a transaction between the user and the store, assessing an effectiveness of the advertisement according to a determined correlation between the transaction and the view of the advertisement by the user.

Abstract: An advertisement extraction device according to the present application has a calculating unit, a tallying unit, and an extracting unit. The calculating unit calculates a hypothetical advertisement effect for each user attribute of a user, based on a delivery history regarding advertisement content delivery to a terminal device used by the user. The tallying unit tallies up an advertisement effect for each piece of advertisement content in which a user attribute as a delivery object has been decided, through the use of the hypothetical advertisement effect corresponding to the user attribute as the delivery object in the advertisement content among the hypothetical advertisement effects for each of the user attributes calculated by the calculating unit. The extracting unit extracts the advertisement content as a delivery candidate, based on the advertisement effect tallied up by the tallying unit.

Abstract: A computerized method and system for providing scheduled and relevant advertisement content in electronic marketing communications is disclosed.

Abstract: A marketing modeling system may include a modeling engine to determine a time-varying marketing driver model to estimate marketing driver contributions to sales for marketing drivers, and determine a time-varying parameter and multiply the time varying parameter by an independent time-varying variable in the time-varying marketing driver model. A driver contribution estimation module in the system may apply the time-varying marketing driver model to consecutive fine-grained time periods to determine estimated contributions to sales for each fine-grained time period and for each marketing driver.

Abstract: Systems and methods are disclosed for characterizing websites and viewers, for predicting GRPs (Gross Rating Points) for online advertising media campaigns, and for pricing media campaigns according to GRPs delivered as opposed to impressions delivered. To predict GRPs for a campaign, systems and methods are disclosed for first characterizing polarized websites and then characterizing polarized viewers. To accomplish this, a truth set of viewers with known characteristics is first established and then compared with historic and current media viewing activity to determine a degree of polarity for different Media Properties (MPs)—typically websites offering ads—with respect to gender and age bias. A broader base of polarized viewers is then characterized for age and gender bias, and their propensity to visit a polarized MP is rated. Based on observed and calculated parameters, a GRP total is then predicted and priced to a client/advertiser for an online ad campaign.

Abstract: Systems and methods for providing online offers integrated with social network-based platforms are disclosed. Offer details are provided to a server, and the server is configured to generate a customer offer application and/or widget which is integrated with the social networking page of the business creating the offer. Viral marketing features are provided which allow the online offer to reach wider audiences at a minimal cost to the business making the online offer.

Abstract: A system is disclosed that records a user's interactions with online ads, and that detects associations between these interactions and subsequent purchases (such as in-store purchases). The system may include a mobile application that tracks the ad interactions and purchase events. Users control whether the associations between the purchases and ad interactions are divulged to an ad serving entity or any other entity. In return for divulging the associations, the user may be offered compensation. The system enables the ad serving entity to bill the advertiser on a pay-per-purchase basis, and enables advertisers to obtain clear and specific performance indicators for their ads.

Abstract: Tracking, and possibly rewarding or incentivizing those who drive traffic includes causing sharing actions via social networking or media platforms to register such actions with a tracking server. Sharing may be via sharing widgets, posting on Web pages, and/or copying and pasting URLs. The effectiveness of the tracking may be tracked, including over generations. Incentives may be based on effectiveness of sharing actions, for example number of clicks, or social and actual revenue generated. Incentives may include access through a pay wall Website or free or discounted access to content, products, or services.

Abstract: Methods and apparatus to incorporate saturation effects into marketing mix models are disclosed. A disclosed method includes calculating adstocked gross rating points associated with an advertising campaign during segments of a period of time. The adstocked gross rating points are based on raw gross rating points corresponding to the advertising campaign. The raw gross rating points are delivered during the segments of the period of time. The example method further includes calculating an effective reach realized during the segments of the period of time for the advertising campaign. The effective reach realized is based on the adstocked gross rating points.

Abstract: A system and method for preparing food products in a programmable appliance such as a microwave includes an appliance configured with a communication element for communicating with a device such as a smartphone, tablet, or computer. The device is configured to scan a product identifier such as a barcode and match the scanned identifier with a list of known identifiers stored in a database. The database associates each of the product identifiers with a product and instructions for cooking the product in the appliance. In another aspect of the invention, a remote server may be provided and configured to receive information from the device such as demographic information relating to the user of the system and the products used thereby.

Abstract: An intermediary platform and method for connecting community groups with sponsors. Club information and membership information is obtained for a club. That information is analyzed to identify demographic and geographic characteristics of the membership. Those characteristics are matched against a pool of sponsors to identify a subset of possible sponsors. A sponsor website is created that is unique to the particular club including paid advertising from advertisers from the subset that agree to advertise on the club's sponsor site. Revenue from the advertising is shared with the club. Other embodiments are also described and claimed.

Abstract: Systems and methods are disclosed for characterizing websites and viewers, for predicting GRPs (Gross Rating Points) for online advertising media campaigns, and for pricing media campaigns according to GRPs delivered as opposed to impressions delivered. To predict GRPs for a campaign, systems and methods are disclosed for first characterizing polarized websites and then characterizing polarized viewers. To accomplish this, a truth set of viewers with known characteristics is first established and then compared with historic and current media viewing activity to determine a degree of polarity for different Media Properties (MPs)—typically websites offering ads—with respect to gender and age bias. A broader base of polarized viewers is then characterized for age and gender bias, and their propensity to visit a polarized MP is rated. Based on observed and calculated parameters, a GRP total is then predicted and priced to a client/advertiser for an online ad campaign.

Abstract: Techniques delivering hotel-based services are provided. Hotel and services providers use portal interfaces to register and define content and services to consumers. Instances of apps are dynamically made available to consumers; the apps provide on demand automated and controlled access to the content and services from mobile devices of the consumers.

Abstract: A system and method for allocating credit for an advertising conversion among various advertising touchpoints encounter by the consumer is provided. The system and method comprise receiving data pertaining to touchpoints and conversions of an advertising campaign across multiple channels. Users are correlated across the channels and the various conversions, touchpoints, and touchpoint attributes are identified. Each touchpoint attribute and touchpoint attribute value is assigned a weight. An attribution algorithm is selected, and coefficients are calculated using the assigned weights. The algorithm is executed and true scores corresponding to the touchpoints encountered by each converting user are computed.

Abstract: A correction device includes a first acquisition unit configured to acquire an arrangement position of advertisement information within a predetermined page layout when the advertisement information arranged in the predetermined page layout is displayed on a display screen of a terminal and a click rate at the arrangement position. The correction device includes a second acquisition unit configured to acquire a specific position in the predetermined page layout displayed on the display screen and an attention degree index indicating a degree of attention of the specific position as compared to another position. The correction device includes a correction unit configured to correct a click rate of the advertisement information based on the attention degree index of the specific position corresponding to the arrangement position of the advertisement information.

Abstract: Disclosed are various embodiments of a system and a method for conducting cloud-based commerce. In accordance with one aspect of the approach, a method of cloud-based commerce, the method may include the steps of receiving a plurality of campaign instructions from a plurality of campaign controllers, configuring the campaign instructions and creating a unique brand identifier, campaign data, and a distribution trigger, the campaign data including a brand communication message and a redemption offer, distributing the campaign data to a plurality of mobile computer devices, causing the display of the brand communication message upon a first of the mobile computer devices, authorizing redistribution of the campaign data to a second of the mobile communication devices, acknowledging the acceptance of the redemption offer, creating analytics data based upon the campaign data, distribution data, and redemption data.

Abstract: Systems and methods for scoring phrases and keywords utilized in the generation of targeted search advertising campaigns in accordance with embodiments of the invention are disclosed. In one embodiment, a keyword and phrase scoring device includes a processor, a keyword and phrase scoring application, phrase key data, and language model performance data including category and attribute data with associated keywords and keyword performance data, wherein the keyword and phrase scoring application configures the processor to obtain a plurality of unscored keywords, identify keyword patterns in a portion of the plurality of unscored keywords, generate a keyword model based on a set of key columns, create a training language model incorporating phrase key data from the key columns using category and attribute data within the language model performance data, and score the plurality of unscored keywords based on the keyword model and the training language model.

Abstract: An information management center transmits advertisement information to a vehicle. The vehicle displays a predetermined advertisement on a body display part based on the transmitted advertisement information. After a predetermined time has passed since the display of the advertisement by the body display part ended, the information management center acquires the results information about change of the sales results of an advertised good which is an object of a predetermined advertisement from the store existing within a predetermined distance from a location of the body display part through a network. The information management center returns remuneration to a user of the vehicle which permitted use of the body display part, when a sales volume, for example, is increasing based on the acquired results information.

Abstract: A computer-implemented system and method allow an analyst and/or automated system to dynamically adjust the allocation of marketing results among a plurality of categories of marketing items such as channels and/or campaigns. According to various embodiments, a continuous control element, such as a slider, is provided, allowing the analyst to specify an allocation at any point along a continuum. A displayed report is updated substantially instantaneously in response to the analyst's manipulation of the control element, so as to provide dynamic, real-time feedback. According to other embodiments, adjustments to allocations can be made automatically. The displayed report can indicate, for example, revenue, order allocation, average order value (AOV), profit, return on investment, or any other quantitative result(s), and can update these results substantially instantaneously in response to changes in allocations. Graphical and/or textual representations of the quantitative results can be presented and updated.

Abstract: An integrated system, network, and method for providing audio/video broadcasting of programming and advertising content. The system provides sales, traffic, playback automation, and accounting services to a media outlet. The network links multiple integrated systems together between multiple media outlets and advertising clients. The network also provides distribution of programming and advertising content to multiple media outlets simultaneously.

Abstract: A method of valuing online advertising locations is disclosed. A clickable ad is served to, an online advertising location and a click total an impression total are obtained for a pre-determined time period. These are used to calculate the click-through-ration (CTR). Optionally, knowing the cost per click of the ad, an effective cost per thousand (eCPM) is also calculated. Either the CTR or the eCPM, or both, are used as the location score. Location scores are obtained for locations over an advertising domain. Individual location scores are then ranked relative to the average location score for the domain. These ranked scores are used by automated bidding servers to optimize buying on-line advertising locations on a content domain.

Abstract: The order and type of display of documents may be updated or adaptively scheduled. The documents may include advertisements and articles that are displayed together. A popularity or selection weight of the documents may be monitored and used to determine when and where to display the documents.

Abstract: Systems and methods for tracking advertising information and alerting advertisers are disclosed. Consumer activity responsive to first published content relating to an identified advertiser may be monitored. Based on the monitoring, advertisement events corresponding to instances of consumer activity may be identified. Sets of advertising information for the identified advertiser may be processed, the advertising information including information about the advertisement events. The sets of advertising information may be consolidated to form a composite set of advertising information for the identified advertiser. The composite set may be stored in a repository. Advertisement metrics of the composite set may be determined. Authenticated access may be enabled, to the identified advertiser via a network, to the composite set for the identified advertiser. The composite set may be presented via a dashboard view.

Abstract: Dynamic website Campaign builder software for enabling merchandising via the Internet. The Campaign builder software has an application programming interface for display on programming computing devices with display screens to permit building a Campaign. Plural Campaign templates are retained in electronic memory, and an insertion mechanism, such as a Destination Script or an iFrame, permits insertion of assets into the Campaign template to create Campaigns. A saving mechanism permits selective saving of Campaigns, and a publishing mechanism permits selective publication of Campaigns, including with fixed width and responsive design templates. A recipient user interface is operative on recipient computing devices with display screens to permit viewing and usage of published Campaigns. Campaigns are saved to content delivery network (CDN) Media Cloud Server storage for rapid CDN publishing.

Abstract: Non-transitory computer-readable media, systems, apparatus, and computer-implemented methods are described herein for facilitation of generation and selective provision of a modular advertising unit over a plurality of communication channels to a plurality of end user computing devices. In various embodiments, the modular advertising unit comprising may include a first graphic configured to be operable by a user with an end user computing device to reveal, in place of at least a portion of the first graphic, a second graphic to the user. In various embodiments, the modular advertising unit may also include instructions configured to cause the end user computing device, in response to execution of the instructions by the end user computing device, to automatically provide a report, to the computing device or another computing device associated with an advertising entity, about operation of the first graphic.

Abstract: According to one aspect of the present disclosure, a method is provided for advertising on a content-screened web page. The method includes receiving an impression request for a URL for which an advertising impression is desired; screening HTML content of a web page identified by the URL; generating a rating for the URL based on the HTML content of the web page; assigning the rating to the impression request; and serving an advertising impression on the web page based on the rating.

Abstract: A method and system for providing refined location relevant marketing devices whereby a marketing device management system obtains: data representing one or more marketing devices from one or more merchants; location refinement data associated with the merchants; location refinement data associated with the marketing devices; and location refinement data associated with a consumer. The marketing device management system includes a marketing device matching engine that includes a location refinement matching filter. The location refinement matching filter uses all, or part of: the location refinement data associated with the merchant; the location refinement data associated with the marketing devices; and the location refinement data associated with the consumer; to determine the marketing devices in the marketing device database most relevant to the consumer, and the consumer's current state. The most relevant marketing devices are then provided to the consumer.

Abstract: Techniques for injecting synthetic electronic advertisements into a production electronic advertisement system to test the effectiveness of new categories of electronic advertisement are provided. Synthetic advertisement content may be provided to real users of the production system in order to determine the effectiveness of new electronic advertisements and/or new categories of electronic advertisements. The synthetic advertisements content appears to users to be regular production advertisement that may include navigational element such as a hypertext link and associated text and/or graphics to be displayed in the electronic interface. Statistics regarding the effectiveness of the new electronic advertisements and/or new categories are gathered and may be used to determine which new electronic advertisements and/or new categories of electronic advertisements are effective enough to include in the production system.

Abstract: A system is disclosed for detecting and handling click fraud in a mobile environment. The system may identify a source of a request. The request may be handled differently based on whether the source of the request originated from mobile traffic or web traffic. The source of the request may be used to determine whether a request is valid or invalid. The request may be flagged if the request is invalid.

Abstract: An online and offline communication processing and tracking using data processing and data/voice networks is described. A phone address from a phone address number pool is automatically assigned to a first entity. A call quality rating is determined and recorded. A call from a caller directed to the phone address is received at a call bridging system coupled to at least one network, wherein the call is associated with call signaling information. Based at least in part on the call quality associated with the caller call, the caller call is assigned to a first location in a call queue. An outbound call is generated from the call bridging system and the inbound and the outbound calls are bridged. One or more parameters of the bridged call are compared to the call quality rating. An indication is recorded regarding the successful bridging of the calls in association with an entity identifier.

Abstract: An advertisement interface receives an input identifying an object maintained by or otherwise accessible to a social networking system. A type associated with the object identified by the input is determined and one or more goals associated with the type are presented. Based on selection of a goal, one or more options are presented, where at least one of the presented options is associated with the selected goal. Hence, goals specific to a type of object may be presented and options specific to a selected goal are presented to increase advertisement effectiveness. Based on the selected options, an advertisement is created and displayed to other users of the social networking system.

Abstract: An information communication method that enables communication between various devices includes: transmitting position information indicating a position of a terminal device; obtaining one or more sets of identification information of respective one or more devices and one or more sets of service information respectively associated with the one or more sets of identification information, and holding the one or more sets of identification information and the one or more sets of service information; setting an exposure time of an image sensor; obtaining a bright line image including a plurality of bright lines; obtaining identification information of a subject, by demodulating data specified by a pattern of the plurality of bright lines included in the obtained bright line image; and selecting service information associated with the identification information of the subject from the held one or more sets of service information, and presenting the service information to a user.