Targeted Advertisement Patents (Class 705/14.49)
  • Patent number: 10984600
    Abstract: The present disclosure relates to methods, devices, and systems for presentation of multimedia content. In an aspect of the present disclosure, a method includes receiving, at a processor of a mobile device, a plurality of images from a camera, at least one image of the plurality of images including an object. The method also includes displaying a camera video stream based on the plurality of images, displaying three dimensional (3D) augmented reality content in the camera video content, and displaying video content based on the 3D augmented reality content. The video content is associated with the object.
    Type: Grant
    Filed: May 6, 2019
    Date of Patent: April 20, 2021
    Assignee: TIFF'S TREATS HOLDINGS, INC.
    Inventors: Leon Chen, Brian Keffer, Jocelyn Seever
  • Patent number: 10979324
    Abstract: Methods and apparatus for determining a unique audience exposed to media while reducing memory resources of a computing device are disclosed herein. Example instructions cause a machine to at least, based on impression requests from a plurality of client devices via a network, log a plurality of impressions corresponding to media accessed at the client devices; obtain a count of demographic impressions logged by a database proprietor; obtain a count of registered users of the database proprietor exposed to the media; and execute a process to determine a unique audience size by multiplying a count of the plurality of impressions by a square of the count of the registered users to generate a product; dividing the product by the count of the demographic impressions to generate a quotient; and determining the unique audience size based on a square root of the quotient.
    Type: Grant
    Filed: January 13, 2020
    Date of Patent: April 13, 2021
    Assignee: The Nielsen Company (US), LLC
    Inventors: Michael R. Sheppard, Jonathan Sullivan, Peter Lipa, Matthew B. Reid, Peter C. Doe, Peng Fei Yi
  • Patent number: 10966063
    Abstract: A communications device is disclosed. The communications device comprises a memory configured to store instructions and a processor configured to execute the instructions to receive data representing a message provided by a caller, determine at least an attribute of the message based on the received data, generate one or more options based on the attribute of the message, and present the one or more options to the caller to prompt the caller to take an additional action related to the message.
    Type: Grant
    Filed: August 23, 2018
    Date of Patent: March 30, 2021
    Assignee: RingCentral Inc.
    Inventor: Vlad Vendrow
  • Patent number: 10963913
    Abstract: Techniques for automatically generating targeting templates are provided. In one technique, multiple sets of targeting criteria provided by different content providers are identified. Based on the multiple sets of targeting criteria, multiple clusters of sets of targeting criteria are created. For each cluster, a targeting template is generated based on a set of targeting criteria that belong to that cluster. In another technique, multiple users are identified and for each user, a set of attribute-value pairs of that user is identified and added to a plurality of attribute-value pairs. Based on the plurality of attribute-value pairs, a targeting template that specifies targeting criteria is generated and presented for selection.
    Type: Grant
    Filed: November 22, 2018
    Date of Patent: March 30, 2021
    Assignee: Microsoft Technology Licensing, LLC
    Inventors: Bita Gorjiara, Zhanwei Sun, Luke Kopakowski
  • Patent number: 10963929
    Abstract: A computer-implemented method, computer program product, and computing system for receiving a contribution for a social platform from a client; producing promotional material for the client concerning their contribution to the social platform, wherein this promotional material is configured to positively impact a current responsibility score associated with the client; and determining a reaction to the promotional material.
    Type: Grant
    Filed: January 11, 2019
    Date of Patent: March 30, 2021
    Assignee: Givewith LLC
    Inventor: Paul A. Polizzotto
  • Patent number: 10956995
    Abstract: A user of a personal computing device may interact with a network-based travel service with respect to one or more travel items. The network-based travel service may monitor the users' interactions, determine user's travel interests, and provide relevant travel item provider devices information for generating user-specific offers. For example, anonymized user statistics, suggested terms for a user-specific offer, or estimated likelihood of acceptance may be provided to the travel item provider. The network-based travel service may receive and evaluate user-specific offers submitted by the travel item provider, cause presentation to corresponding users, and enable the users to accept, decline or propose modifications to the offers.
    Type: Grant
    Filed: July 22, 2016
    Date of Patent: March 23, 2021
    Assignee: Expedia, Inc.
    Inventors: David Elias Fleischman, Gregory Scott Mushen, Daniel Harrison Friedman, John C. Kim, Benoit Jolin, Arthur Atherton Chapin
  • Patent number: 10949490
    Abstract: The disclosure relates to a method for displaying webpage content. The method includes displaying a floating window including a first webpage; receiving a trigger signal corresponding to a target object in the first webpage; acquiring a target webpage address corresponding to the target object; determining a target application program corresponding to the target webpage address; calling the target application program corresponding to the target webpage address; and displaying webpage content corresponding to the target webpage address through the target application program.
    Type: Grant
    Filed: April 25, 2019
    Date of Patent: March 16, 2021
    Assignee: BEIJING XIAOMI MOBILE SOFTWARE CO., LTD.
    Inventors: Yizhan Lu, Qing Zhao
  • Patent number: 10943258
    Abstract: Header bidding systems and methods increase a number of advertisers that can place bids for an advertising impression while maintaining low latency in loading of the webpage, while still permitting control for reporting and review of inappropriate advertising content. Even though advertising content may be received from a plurality of disparate advertising sources, information identifying the source of each advertisement is maintained such that when an advertisement is reported as inappropriate, information regarding the advertisement and the source of the advertisement is gathered and delivered to a review system, such that when advertisements are in fact deemed inappropriate, the correct advertiser can be notified and future display of the inappropriate advertisement blocked.
    Type: Grant
    Filed: February 20, 2018
    Date of Patent: March 9, 2021
    Assignee: AdMetricsPro IP LLC
    Inventor: George Michael Theodore
  • Patent number: 10937065
    Abstract: Supplemental content associated with an advertising campaign may be evaluated by an object recognition service to classify the content using ad classification key words. The classification of the supplemental content may be used, along with publisher content descriptions associated with primary content, to identify targeting criteria for the supplemental content that may have a success metric above a threshold. Past campaigns deployed against primary content having similar publisher content descriptions may be evaluated to determine how certain key words or targeting criteria perform. If historical results are positive, the targeting criteria may be added to existing campaigns or approved for existing campaigns. Predicted success of the targeting criteria may be used to provide recommendations to users who control which primary content the supplemental content should be included.
    Type: Grant
    Filed: June 3, 2019
    Date of Patent: March 2, 2021
    Assignee: Amazon Technologies, Inc.
    Inventors: Ronnie Dean Gauny, Andrew Christopher Chud, Scott Anthony Siegler
  • Patent number: 10937064
    Abstract: A method of providing content includes acquiring user profile information from an image of a user of an electronic apparatus configured to provide content to the user, acquiring context information from a surrounding environment of the electronic apparatus, and providing content to the user based on the user profile information and the context information.
    Type: Grant
    Filed: June 8, 2016
    Date of Patent: March 2, 2021
    Assignee: SAMSUNG ELECTRONICS CO.. LTD.
    Inventors: Wenbo Zhang, Yanli Li, Chao Yan, Junjun Xiong, Zhixuan Li
  • Patent number: 10931697
    Abstract: The present disclosure provides systems and methods of selecting candidates for comparison of fingerprints of devices. An exemplary method comprises calculating a digital fingerprint of a device, determining a group of digital fingerprints where the digital fingerprint occurs, calculating vectors of changed features of each digital fingerprint, calculating a probability that the digital fingerprint and each digital fingerprint within the group belong to the same chain, identifying a set of candidates from the group whose probability of belonging to the same chain of fingerprints crosses a value, comparing the calculated digital fingerprint of the device with the fingerprints in the set of candidates, determine that the device correspond to a device in the set of candidates when the comparison results in a match higher than a specified threshold and permitting the user actions, otherwise tracking the user actions with the online service as fraudulent activity.
    Type: Grant
    Filed: May 9, 2019
    Date of Patent: February 23, 2021
    Assignee: AO KASPERSKY LAB
    Inventor: Sergey N. Ivanov
  • Patent number: 10920991
    Abstract: A method for the targeted conveying of information to individuals using cooking appliances and/or to at least one cooking appliance of a cooking appliance manufacturer, the method having the following method steps: determining by the cooking appliance manufacturer the usage behavior of the customer(s) and/or the operating behaviour of the cooking appliance(s) and/or transferring to the cooking appliance manufacturer the usage behaviour of the individual(s) and/or the operating behaviour of the cooking appliance(s); saving at the cooking appliance manufacturer the determined usage behaviours of the customer or the operating behaviour of the cooking appliance(s) (GG2, GG3); receiving information sent by cooperation partners of the cooking appliance manufacturer and/or receiving information established internally at the business; evaluating by the cooking appliance manufacturer the receiving information taking into consideration the saved usage or operating behavior to determine which of the items of received in
    Type: Grant
    Filed: February 26, 2018
    Date of Patent: February 16, 2021
    Assignee: CONVOTHERM-ELEKTROGERATE GMBH
    Inventors: Konstantin Stroh, Stan Smits, Gisela Rosenkranz, Hannes Wild, Marina Fischer, Cornelia Chowanetz
  • Patent number: 10919406
    Abstract: A power charging and selling device includes first and second connection units configured to be connected to an electric vehicle and at least one power supplier server, respectively; a control unit for receiving a unique identifier and battery information of the electric vehicle through the first connection unit and for receiving power-trading charge information provided from each power supplier server through the second connection unit; and a guide unit for advertising the received power-trading charge information and for enabling selection of a corresponding power supplier. Through the first connection unit, the control unit may charge the electric vehicle with the power of a selected power supplier or sell the power stored in the electric vehicle to a selected power supplier. The power charging/selling device receives charge information from power suppliers, and a user selects the charging/selling scheme accordingly, even if the power source of the electric vehicle is turned off.
    Type: Grant
    Filed: September 3, 2018
    Date of Patent: February 16, 2021
    Assignee: Doosan Heavy Industries Construction Co., Ltd
    Inventors: Jong Min Choi, Seong Yeol Yang, Seung Chul Lee
  • Patent number: 10896759
    Abstract: This disclosure describes systems and methods for facilitating social ranking and grouping via received signals conveying health-related information. The system may receive signals conveying health-related information associated with a user; determine health-related information associated with the user based on the received signals; determine one or more motivational criteria for the user; aggregate the user and other users into one or more groups; determine one or more social rankings of the user within the one or more groups based on the health-related information; select a first peer group for the user from the one or more groups based on the one or more social rankings of the user and the one or more motivational criteria for the user; and effectuate presentation of the user's social ranking within the first peer group.
    Type: Grant
    Filed: August 10, 2017
    Date of Patent: January 19, 2021
    Assignee: KONINKLIJKE PHILIPS N.V.
    Inventors: Dietwig Jos Clement Lowet, Roger Holmes
  • Patent number: 10891341
    Abstract: Systems and methods for an improved Internet search engine are provided. According to one embodiment, a search request is received from an end user via a browser based interface. The search request includes (i) initial constraint(s) to be used by the Internet search engine to constrain a search of real-time Internet content and (ii) user-specified search terms. A structured search query is generated based on company records of a company database matching the initial constraint(s). The search of real-time Internet content is performed and search results are returned by, for each web site domain specified in the structured search query, applying the search term(s) to a predetermined number of web pages for the domain. The search results, including a list of companies associated with the search results, is locally stored and presented to the end user. Interactive filtering and/or ranking of the locally stored search results is then facilitated.
    Type: Grant
    Filed: April 2, 2019
    Date of Patent: January 12, 2021
    Assignee: Onemata Corporation
    Inventors: Bradley D. Brown, Michael G. George, Jr., William M. Smith, Michael G. Higgins, Brittney Dougherty, Allison Heimlich
  • Patent number: 10891653
    Abstract: An advertising system can be configured to determine advertisements that are responsive to targeting segments included in advertisement requests without having to individually evaluate Boolean or logical targeting expressions associated with each advertisement. For example, the advertising system can be configured to determine, for advertisements, one or more terms that correspond to at least a portion of the respective targeting expressions of the advertisement. When an advertisement request is received, a determination can be made as to whether any of the segments (e.g., age group) associated with that request correspond to any of the terms that were derived from the advertisements. The advertisement system can then determine any advertisements that match the term(s) that correspond to the request.
    Type: Grant
    Filed: March 13, 2015
    Date of Patent: January 12, 2021
    Assignee: A9.COM, INC.
    Inventors: Abraham Hossain Bagherjeiran, Kartheekeya Datta Kasibatta, Chein-Hsin Liu, Ankit Malpani
  • Patent number: 10887421
    Abstract: A system for relevant secondary-device content distribution based on associated internet protocol (IP) addressing, the system including: a computer processor; and a content engine executing on said computer processor and configured to: identify at least a portion of an internet protocol (IP) address associated with a computing device; build a household profile based at least on the demographic information associated with the IP address; determine that the computing device is a non-mobile television client; assign the non-mobile television client to the household profile; receive a set of content requests from a second computing device; assign, based on a proportion of the content requests exceeding the predefined threshold, the second computing device to the household profile; and provide relevant content for the second computing device and the non-mobile television client based on the demographic information.
    Type: Grant
    Filed: September 4, 2015
    Date of Patent: January 5, 2021
    Assignee: TUBI, INC.
    Inventor: Farhad Massoudi
  • Patent number: 10878452
    Abstract: Method and system for dynamically adjusting content on at least one electronic display of a plurality N of displays, each display having associated therewith a respective beacon, at least one of the displays viewed by a plurality P of unique viewers during a sampling period Ts, comprising using each respective beacon to determine an average position, dwell time and gaze time of each unique viewer viewing the associated display during the sampling period, calculating an interest factor related to each display based on the average position, dwell time and gaze time, identifying a display and content having a maximal interest factor, and adjusting content on at least one other display of the plurality of displays based on an input related to the display having a maximal interest factor.
    Type: Grant
    Filed: March 13, 2019
    Date of Patent: December 29, 2020
    Assignee: AdMobilize LLC.
    Inventor: Rodolfo Saccoman
  • Patent number: 10877781
    Abstract: Disclosed is an information processing apparatus that includes a controller that determines a user interface presented to a user among a plurality of user interfaces based on user context information containing one of a user state, a user profile, and user environment information.
    Type: Grant
    Filed: May 17, 2019
    Date of Patent: December 29, 2020
    Assignee: SONY CORPORATION
    Inventors: Sho Takiya, Toshimoto Mitomo, Masashi Takeda, Nobuhide Nishiyama, Kumiko Koyama
  • Patent number: 10872091
    Abstract: A cognitive assistant system which includes one or more components which may be worn or carried by a user for capturing sensory data of the user. The cognitive assistant system further includes a processor which processes captured data for structuring cognitive cued database and for an episodic cue-based display and navigation, which facilitates comprehension and effective recall of information to a particular user.
    Type: Grant
    Filed: April 14, 2020
    Date of Patent: December 22, 2020
    Assignee: FUVI COGNITIVE NETWORK CORP.
    Inventor: Phu-Vinh Nguyen
  • Patent number: 10864448
    Abstract: A method for distributing a shareable video experience among plural video-consumer devices includes receiving a data stream defining the shareable video experience and generating first and second shared video experiences. The first experience is configured for video-consumer devices capable of real-time interaction with the shareable video experience; it includes a first video stream conveying visual content of the shareable video experience and a first set of interface controls, the first set of interface controls being useable by video-consumer devices capable of real-time interaction to modify the shareable video experience. The second experience is configured for video-consumer devices incapable of real-time interaction; it includes a second video stream conveying visual content of the shareable video experience and a second set of interface controls that are useable by video-consumer devices incapable of real-time interaction to present supplementary data in connection to the shareable video experience.
    Type: Grant
    Filed: January 11, 2018
    Date of Patent: December 15, 2020
    Assignee: Microsoft Technology Licensing, LLC
    Inventors: Gershom L. Payzer, Richard Michael Fox, Gregory M. Smith, Connor Peet
  • Patent number: 10868927
    Abstract: A system and method for maintaining and optimizing a fleet of multifunction peripherals is operated by use of a smartphone or tablet computer. Fleet changes are provided in multiple categories such as software updates, configuration changes and feature activation. A user is provided with a dashboard having a selectable indicia for each category. Devices are monitored and machine learning provides for recommendations for each category. A badge showing a number of recommendations for each category is displayed with its selectable indicia. When an indicia is selected, an associated recommendation is displayed and implemented if accepted. Once accepted, the dashboard is regenerated with updated badge information reflecting an accepted implementation.
    Type: Grant
    Filed: February 14, 2020
    Date of Patent: December 15, 2020
    Assignee: Toshiba TEC Kabushiki Kaisha
    Inventor: Marianne Kodimer
  • Patent number: 10855629
    Abstract: Implementations disclose a notification delivery mechanism for present viewing users. A method includes identifying a notification to be sent to a user having a plurality of user devices; selecting a first user device of the plurality of user devices based on a playback state of the first user device; and upon selecting the first user device, transmitting the notification to the first user device without transmitting the notification to other user devices of the plurality of user devices.
    Type: Grant
    Filed: January 28, 2019
    Date of Patent: December 1, 2020
    Assignee: GOOGLE LLC
    Inventors: Justin Lewis, Joseph Cohen
  • Patent number: 10852003
    Abstract: A method for the targeted conveying of information to individuals using cooking appliances and/or to at least one cooking appliance of a cooking appliance manufacturer, the method having the following method steps: determining by the cooking appliance manufacturer the usage behavior of the customer(s) and/or the operating behaviour of the cooking appliance(s) and/or transferring to the cooking appliance manufacturer the usage behaviour of the individual(s) and/or the operating behaviour of the cooking appliance(s); saving at the cooking appliance manufacturer the determined usage behaviours of the customer or the operating behaviour of the cooking appliance(s) (GG2, GG3); receiving information sent by cooperation partners of the cooking appliance manufacturer and/or receiving information established internally at the business; evaluating by the cooking appliance manufacturer the receiving information taking into consideration the saved usage or operating behavior to determine which of the items of received in
    Type: Grant
    Filed: February 26, 2018
    Date of Patent: December 1, 2020
    Assignee: CONVOTHERM-ELEKTROGERATE GMBH
    Inventors: Konstantin Stroh, Stan Smits, Gisela Rosenkranz, Hannes Wild, Marina Fischer, Cornelia Chowanetz
  • Patent number: 10853822
    Abstract: Systems/methods for sending offers to a user viewing a web page. A third-party offer engine proxy server is interposed between the user computing device and a destination web server to which the user is browsing. The offer engine proxy receives a first message comprising browsing information from the user computing device and sends the first message to the destination web server. The offer engine proxy receives a resulting web page from the destination web server. The offer engine proxy determines at least one topic of the browsing information. The offer engine proxy determines an offer to be sent to the user based on the at least one browsing information topic. The offer engine proxy modifies the resulting web page to include an offer to be sent to the user. The offer engine proxy sends a second message including the modified webpage and the offer to the user computing device.
    Type: Grant
    Filed: May 15, 2018
    Date of Patent: December 1, 2020
    Assignee: United Services Automobile Association (USAA)
    Inventors: Ronnie Allen Eichler, Bradly Jay Billman, Reynaldo Medina, III
  • Patent number: 10846460
    Abstract: The present disclosure provide a method and an apparatus for launching an application page, and an electronic device. The method includes: obtaining item description information in a current display interface, the item description information comprising text description information, image description information and/or speech description information; determining an item type of an item according to the item description information; obtaining an application identification corresponding to the item type; obtaining a configuration file corresponding to the application identification from a server, and generating a hyperlink on the current display interface, the hyperlink being associated with the configuration file; and when a trigger operation on the hyperlink is detected, launching a target application page according to the configuration file.
    Type: Grant
    Filed: November 16, 2018
    Date of Patent: November 24, 2020
    Assignee: GUANGDONG OPPO MOBILE TELECOMMUNICATIONS CORP., LTD.
    Inventor: Yaohui Duan
  • Patent number: 10838377
    Abstract: Described is a system for estimating long-term causal effects of interventions on various entities. A synthetic control is generated from selected donor series such that parameters involved in the generation of the synthetic control can be tuned automatically, or manually by a user. Post-intervention synthetic control values are generated from the synthetic control, and estimates of long-term causal effects of an intervention onto aggregate units similar to the donor series are determined. A device is controlled based on the determined estimates.
    Type: Grant
    Filed: January 17, 2018
    Date of Patent: November 17, 2020
    Assignee: HRL Laboratories, LLC
    Inventors: Daniel K. Xie, Jiejun Xu, Tsai-Ching Lu
  • Patent number: 10831261
    Abstract: A cognitive display interface operatively couples to a display device and provides augmentation data for display to a user within a restricted access space based on user input. The interface receives user input and context-related data, with the user providing the user input within the space, and one or more sensors providing the context-related data. The interface analyzes the context-related sensor data to determine a location and an orientation of the user within the space at the time of providing the user input, resolves context of the user input based, at least in part, on the determined location and orientation of the user within the space, and determines a search query from the input and the resolved context. A response to the search query is generated based, at least in part, on searching a database(s), and the interface provides a response as augmentation data for rendering on the display device.
    Type: Grant
    Filed: March 5, 2019
    Date of Patent: November 10, 2020
    Assignee: INTERNATIONAL BUSINESS MACHINES CORPORATION
    Inventors: Sougata Mukherjea, Saiprasad Kolluri Venkata Sesha, Seema Nagar, Kuntal Dey
  • Patent number: 10834450
    Abstract: Digital content is indexed and available to be provided to a target audience based upon possible interest. Components and/or sensors detect audience-related data indicative of the target audience, possible audience interest, audience behavior, and other audience-related factors. Components and/or sensors detect device-related data indicative of available devices to which available content may be sent, transmission paths for the content, and related factors. An analysis and matching engine matches the available content to the target audience and one or more of the devices and selects content, devices, and transmission paths for directing the selected content for an enhanced audience experience.
    Type: Grant
    Filed: September 30, 2014
    Date of Patent: November 10, 2020
    Assignee: NBCUniversal Media, LLC
    Inventors: Azfar Inayatullah, Sanjay Macwan, Sowmya Gottipati
  • Patent number: 10834076
    Abstract: An Internet resource provider (IRP) may authenticate a user and, upon a successful authentication, allow the user to perform one or more actions on webpages that are within an account of the user. The IPR may store the most recent actions of the user in a temporary access code (TAC) database. If the user has a problem, the user may select a TAC button on a webpage within the account of the user. The IPR may generate a TAC, store the TAC in association with the recent activities of the user in the TAC database and transmit the TAC to the user. The user may contact and provide the TAC to a customer support service center. The customer support service center may authenticate the user based solely on the TAC and determine the one or more recent actions of the user in the TAC database. The customer support service center may provide assistance to the user based at least partially on the one or more recent actions of the user.
    Type: Grant
    Filed: November 19, 2018
    Date of Patent: November 10, 2020
    Assignee: Go Daddy Operating Company, LLC
    Inventors: Arnold Neil Blinn, Mitchell Dean Olson, Jacob Louis Brooks, John Basyl Kercheval
  • Patent number: 10824679
    Abstract: A query is received from a user at a data service engine. The query includes a string of characters. A number of candidate topics are identified by the data service engine based on the query. A similarity score is determined between the query and each of the plurality of candidate topics based on a Vector Propagation On a Click Graph (VPCG) model trained based on user click data. A number of candidate topics are ranked based on the similarity scores. One or more topics are selected from the ranked candidate topics. The selected topics are outputted via a user interface (UI).
    Type: Grant
    Filed: February 14, 2020
    Date of Patent: November 3, 2020
    Assignee: Alibaba Group Holding Limited
    Inventors: Wangshu Zhang, Zhiwei Shi, Junhong Liu, Jie Cai, Xiang Hu, Defeng Mao
  • Patent number: 10826852
    Abstract: A database server may receive or monitor user engagement metadata corresponding to a plurality of communication messages transmitted to the users. The database server analyzes the metadata to determine optimal transmission frequencies for digital communication messages based on engagement rates received in the user engagement metadata.
    Type: Grant
    Filed: October 31, 2018
    Date of Patent: November 3, 2020
    Assignee: salesforce.com, inc.
    Inventors: Zhao Jin, Shrestha Basu Mallick, Yacov Salomon, Kexin Xie, Sheng Loong Su, Todd Swardenski, Trent Albright, Armita Peymandoust, Michael Jones, Brian Brechbuhl, David Yourdon
  • Patent number: 10818296
    Abstract: Techniques related to a method and system of robust speaker recognition activation are described herein. Such techniques apply keyphrase detection and speaker recognition to a subsequent phrase after detecting a waking keyphrase.
    Type: Grant
    Filed: June 21, 2018
    Date of Patent: October 27, 2020
    Assignee: Intel Corporation
    Inventors: Jonathan J. Huang, Tobias Bocklet
  • Patent number: 10812870
    Abstract: The current invention relates to a computer-generated method for optimizing placement of advertising content across multiple different devices. The system permits targeting of advertising content to consumers on TV and mobile devices that can be operated from within a multi-channel video programming distributor's environment. The system is able to use hard and soft constraints to come up with a number of possible targets for an advertising campaign and can then provide tools for optimizing those targets. The system can allocate advertising campaigns and plans to various inventory types based on the probability of accurate consumer matching. Consumer matching can be achieved by generation of look-alike models in a consumer's device graph to predict future consumption behavior. The system includes an interface through which a user can adjust various constraints and optimize a distributor's revenue yield from advertising.
    Type: Grant
    Filed: January 13, 2017
    Date of Patent: October 20, 2020
    Assignee: VideoAmp, Inc.
    Inventors: Debajyoti Ray, Ross McCray, David Gullo, Jay Prasad
  • Patent number: 10810021
    Abstract: A method for storage retrieval, including receiving a request for application content. The request includes a first field identifier. The method further includes submitting a query to a content repository, for each asset including the first field identifier, receiving a first asset including the first field identifier and a second asset including the first field identifier, and extracting a first variability tag from the first asset and a second variability tag from the second asset based on the first asset having a matching asset property value to the second asset. The first asset and second asset are scored based at least on the first variability tag and at least on the second variability tag to obtain a first and second score, respectively. The method further includes selecting the first asset based on the first score and the second score, and transmitting the first asset as the application content.
    Type: Grant
    Filed: November 7, 2018
    Date of Patent: October 20, 2020
    Assignee: Intuit Inc.
    Inventors: Jay JieBing Yu, Matthew Sivertson, Vinay Kumar
  • Patent number: 10812353
    Abstract: The technology disclosed automates aggregate network traffic monitoring using an aggregation index that maps URLs, domain names, and subdomain names to roll-up families. Network usage records for family members, i.e., URLs, domain names, and subdomain names mapped to the same roll-up family in the aggregation index, are rolled up and attributed to a family root name identifying the roll-up family.
    Type: Grant
    Filed: June 22, 2018
    Date of Patent: October 20, 2020
    Assignee: Netskope, Inc.
    Inventor: Ravindra K. Balupari
  • Patent number: 10810613
    Abstract: An ad search engine comprises a click tag parser, a rich media parser, an ad copy database, a request/query processing module, a user interface module and a content preservation module. The ad search engine advantageously receives and stores information about ad placement, context and advertising statistical and metadata in the ad copy database. In response to a query, the request/query processing module searches the ad copy database for advertisements matching the input query. The user interface module receives the results and presents them in a novel user interface composed of an array of tiles where each tiles represents a placement of the advertisement. The present invention also includes a several novel methods including a method for displaying ad search results, a method for generating an ad search result user interface, a method for populating an ad database, a method for ad preservation and a method for generating derived insights.
    Type: Grant
    Filed: March 30, 2012
    Date of Patent: October 20, 2020
    Assignee: ORACLE AMERICA, INC.
    Inventors: Jonah Goodhart, Noah Goodhart, Robert Collier Crowell, Robert Ken Miller
  • Patent number: 10798446
    Abstract: Methods and systems for use in processing streaming video content to determine portions of interest to a viewer and arrange content display accordingly. In various examples, a streaming video processing system determines a plurality of media content tags associated with streaming video content, including a first tag associated with a stored portion of the streaming video content and a second tag associated with a current portion of the streaming video content. The system calculates a first interest correlation value based on the first tag and a cognitive profile associated with a content requestor, and a second interest correlation value based on the second tag and the cognitive profile. When the first interest correlation value indicates a greater interest level than the second interest correlation value, the system facilitates display of the stored portion of the streaming video content prior to display of the current portion of the streaming video content.
    Type: Grant
    Filed: January 4, 2018
    Date of Patent: October 6, 2020
    Assignee: International Business Machines Corporation
    Inventors: Mark Delaney, Robert Grant, Trudy L. Hewitt, Jonathan Dunne
  • Patent number: 10783484
    Abstract: Techniques for tracking deliveries of items and verifying route adherence by a delivery person may be described herein. For example, first information may be maintained that identifies an association of a virtual asset with a machine-readable identifier. Further, second information may be generated and maintained that identifies an association of the machine-readable identifier with an item. Upon receiving an order for an item, delivery instructions may be generated and provided to an entity for delivering the item to a location. The delivery to the location may be verified based at least in part on geo-location information provided by a user device interacting with the machine-readable identifier of the item. In embodiments, the virtual asset associated with the machine-readable identifier may be associated with a user profile corresponding to the delivery location instead of with the machine-readable identifier.
    Type: Grant
    Filed: September 27, 2016
    Date of Patent: September 22, 2020
    Assignee: Amazon Technologies, Inc.
    Inventor: Pragyana K. Mishra
  • Patent number: 10776808
    Abstract: A computer system detects the reception of a first token associated with a first transaction. The computer system determines that a first Payments Reward Identifier (PRI) is associated with the first token by accessing a PRI database. In response to determining that the first PRI is associated with the first token, the computer system accesses the PRI database and determines that the first PRI is associated with a record within the PRI database that corresponds to a first rewards ID (RID). In response to determining that the first PRI is associated with a record within the PRI database that corresponds to the first rewards, the computer system determines a first rewards amount corresponding to the first transaction, and updates a total rewards amount, in a rewards database, corresponding to the determined first RID based on the first rewards amount.
    Type: Grant
    Filed: March 21, 2017
    Date of Patent: September 15, 2020
    Assignee: PAYPAL, INC.
    Inventors: Avik Chatterjee, Srivathsan Narasimhan
  • Patent number: 10748175
    Abstract: Price mining and dynamic online marketing campaign adjustment data processing systems and methods are disclosed. A system and method for dynamically adjusting an online marketing campaign, in various embodiments, is configured to increase and/or decrease one or more keyword bids that make up part of an online marketing campaign for a particular product from a particular retailer based on whether: (1) the particular product is or is not competitively priced relative to one or more competing retailers; and/or (2) an advertisement for the particular product from the particular retailer on a search engine results page or in an online marketplace is in a relatively desirable position.
    Type: Grant
    Filed: August 16, 2019
    Date of Patent: August 18, 2020
    Assignee: Viesoft, Inc.
    Inventor: Anthony Vierra
  • Patent number: 10747589
    Abstract: In one embodiment, a method includes receiving, by a server computing device, a notification which includes: information associated with the identity of the user associated with the user-initiated event or with the identity of the client computing device; a variable, pre-determined string of symbols for the user-initiated event associated with the notification; a variable number describing a value of an attribute associated with the user-initiated event; and a variable parameter describing an attribute of the user at or near the time of the event or an attribute of the variable number. The method includes correlating, by the server computing device, the user-initiated events with a user; and determining, by the computing device, a description of the user-initiated event associated with the notification based at least in part on the string of symbols.
    Type: Grant
    Filed: January 4, 2017
    Date of Patent: August 18, 2020
    Assignee: FACEBOOK, INC.
    Inventors: Greg Schechter, Edward Kenneth O'Neil, David Miller, Daniel Tomko
  • Patent number: 10749927
    Abstract: The present application provides a webpage loading method, apparatus and system. The method includes: loading a webpage resource, wherein a JS file of each module resource is set behind the body resource, extracting a JS resource required for running of the JS file from each module resource, and registering the JS resource into a pre-established function running pool, and after the body resource loading is completed, injecting the JS resource of each module resource in the function running pool into the corresponding JS file.
    Type: Grant
    Filed: September 21, 2016
    Date of Patent: August 18, 2020
    Assignee: Guangzhou Shenma Mobile Information Technology Co., Ltd.
    Inventors: Peng Hou, Jie Meng, Minghai Shao, Yining Chen
  • Patent number: 10740795
    Abstract: The disclosure herein relates to systems, methods, and devices for decreasing latency and/or preventing data leakage that may arise from advertisement insertion. In some embodiments, the systems, methods, and devices described herein provide for asynchronous advertisement selection and/or insertion separate from user-requested content retrieval and/or delivery, wherein the advertisement selection can be performed in parallel with and/or at a separate location from the user-requested content retrieval and/or delivery, thereby decreasing latency in rendering user-requested content. Further, in certain embodiments, the systems, methods, and devices described herein can prevent data leakage by preventing and/or circumventing the need to use cookie syncing among different DSPs, SSPs, or the like. Moreover, in some embodiments, the systems, methods, and devices described herein are configured to deliver advertisements as a native content, thereby further decreasing latency and/or preventing data leakage.
    Type: Grant
    Filed: May 29, 2019
    Date of Patent: August 11, 2020
    Assignee: MediaMath, Inc.
    Inventors: Wilfried A. Schobeiri, Michael K. Lamb
  • Patent number: 10743054
    Abstract: A method of targeting of advertising content for a consumer product is disclosed. The method comprises obtaining consumer demographic data from a first server over a network, the consumer demographic data including a plurality of demographic attributes for each person among a plurality of persons; obtaining product purchaser data for a plurality of product purchasers of the consumer product from a second server over the network, each product purchaser among the plurality of product purchasers being among the plurality of persons; and enriching the purchaser data with the consumer demographic data. The method further comprises enriching viewing data with consumer demographic data; and selecting viewed media among the aggregated viewed media having the highest similarity to the product purchasers as target media for the advertising content.
    Type: Grant
    Filed: August 7, 2019
    Date of Patent: August 11, 2020
    Assignee: ADAP.TV, Inc.
    Inventors: Brendan Kitts, Dyng Au, Sih Huseyin Ulger
  • Patent number: 10743040
    Abstract: Systems and methods are described herein for a media guidance application to determine that a user has switched away from a source transmitting a media asset with which the user was engaged and detect, while the user is switched away from the source, that secondary content transmitted by the source during a break of playback of the media asset relates to the media asset. In response to detecting that the secondary content relates to the media asset, the media guidance application may access a database to determine whether the secondary content specifically corresponds to the media asset, and, in response to determining that the secondary content specifically corresponds to the media asset, the media guidance application may generate for display the secondary content to the user.
    Type: Grant
    Filed: December 27, 2018
    Date of Patent: August 11, 2020
    Assignee: Rovi Guides, Inc.
    Inventor: Roma Jhaveri
  • Patent number: 10733962
    Abstract: An image generation device includes: a rasterizing portion generating, according string data, an element-blank image including a first element image indicating a first-type string element of a string and a blank image indicating a blank; an embedding portion identifying and embedding a second element image indicating a second-type string element of the string in the blank image; a first data storage portion in which a first data group used to generate the first element image is stored; and a second data storage portion in which a second data group including an image to be embedded as the second element image is stored. The rasterizing portion generates the first element image based on the first data group, and generates the blank image at a position where the second element image is to be embedded by identifying an embedding position of the second element image.
    Type: Grant
    Filed: June 15, 2016
    Date of Patent: August 4, 2020
    Assignee: DENSO CORPORATION
    Inventors: Hitoshi Hoshino, Yuji Kitamura, Soju Matsumoto
  • Patent number: 10721541
    Abstract: Apparatuses, methods, and storage media for determining effectiveness of an advertisement are described. In one instance, an apparatus for determining effectiveness of an advertisement may include a digital device matching engine, communicatively coupled to the processors, to receive and process information obtained from a web site accessed by a digital device, and to match the digital device to a TV set, based at least in part on the processed information. The apparatus may further include a conversion determination engine, communicatively coupled to the processors, to determine a level of conversion associated with an advertisement rendered by a broadcasting media to the TV set, based at least in part on the matching of the digital device to the TV set. The apparatus may be configured to provide recommendations to advertisement regarding the effectiveness of their advertising campaign. Other embodiments may be described and claimed.
    Type: Grant
    Filed: July 16, 2018
    Date of Patent: July 21, 2020
    Assignee: ISPOT.TV, INC.
    Inventors: Sean Muller, Greg Havener, Dennis Ameen, Scott Happell, Nicole Lawless DesJardins, David Friedl
  • Patent number: 10719865
    Abstract: Various aspects of a method and system to provide a recommendation for selection of a merchant store are disclosed herein. The method includes reception, by a server, of a recommendation request for selection of one or more merchant stores from a plurality of merchant stores. The recommendation request is associated with a beneficiary. The method further includes determination, at the server, of a score associated with each of the plurality of merchant stores based on a plurality of weighted parameters associated with the beneficiary. The method further includes generation of a recommendation, at the server, for the selection of the one or more merchant stores based on the determined score associated with each of the plurality of merchant stores.
    Type: Grant
    Filed: November 5, 2015
    Date of Patent: July 21, 2020
    Assignee: SONY CORPORATION
    Inventors: Thomas Woonyoung Ko, Makoto Koike, Pramod Chintalapoodi
  • Patent number: 10719834
    Abstract: A method and a recommender computer system are provided. The recommender computer system is programmed to receive payment card transaction information for a payment cardholder from the interchange network. The payment card transaction information includes data relating to a plurality of purchases made by the cardholder at a plurality of different merchants. The recommender computer system is further programmed to receive merchant rating information, receive merchant descriptive information, and determine location information of each of the plurality of different merchants relative to at least one of a predetermined selectable location and a current location of the cardholder.
    Type: Grant
    Filed: May 20, 2011
    Date of Patent: July 21, 2020
    Assignee: MASTERCARD INTERNATIONAL INCORPORATED
    Inventors: Walter Lo Faro, Christopher J. Merz