Abstract: A computerized method and system for keeping popular advertisements active are provided. Example embodiments may include identifying one or more expiring online content from a plurality of online contents. A popularity of the one or more expiring online content may be determined; and an expiration date of the one or more expiring online content may be extended based on the popularity.

Abstract: Disclosed herein are methods, systems, and non-transitory computer-readable storage media for streaming audio via a telephone call. The method includes receiving a telephone call from a user via a client device, presenting available audio streams to the user and receive an audio stream selection from the user, contacting a website associated with the selection and communicating the selected audio stream with the user, and while streaming the audio stream, replacing advertisements with new advertisements selected from an advertisement database. The system includes modules configured to control a processor to perform the method.

Abstract: An online system enables developers of third-party applications to specify online system users to receive advertisements. The online system generates and sends a user-specific identifier for online system users that use a third-party application when an advertiser associated with the third-party application requests a user-specific identifier from the online system. For example, the online system retrieves user identifying information associated with a client device identifier provided by an advertiser and generates a user identifier by encrypting the retrieved user identifying information. The advertiser may include one or more user-specific identifiers in an advertisement request sent to an online system to present an advertisement in the advertisement request to online system users corresponding to the user-specific identifiers.

Abstract: Personalized messages are generated from a message template with high throughput by transforming data sources of the message template to key-value data structures that are stored in-memory and performing data look-ups using the in-memory key-value data structures.

Abstract: A system and method are provided that are configured to provide interactive multimedia placement. The system includes a user device configured to receive an input from a user through a user interface, and a display configured to receive a modified media file and a combinable media, and display the modified media file and the combinable media, wherein the input is processed by identifying a media file of the user and the combinable media, modifying the media file to produce the modified media file such that the modified media file is configured to be integrated with the combinable media, and transmitting the modified media file and the combinable media.

Abstract: A method for providing customized marketing associated to multimedia broadcasting, comprising: receiving multimedia broadcast data at a multimedia broadcast receiver apparatus; determining user information of the multimedia broadcast receiver apparatus; transmitting the user information to a service server; defining customized marketing information associated to the received multimedia broadcast data based on the user information; transmitting the customized marketing information to a user apparatus; determining, by the user apparatus, marketing information presentation settings defined by a user; and providing the customized marketing information via a user interface of the user apparatus based on the marketing information presentation settings.

Abstract: Various embodiments of systems and methods for enhancing consumer engagement using advanced communication exchange services are described herein. The method involves receiving by a consumer device an address book entry from an enterprise device. The consumer device is enabled with enhanced address book capability provided by any advanced communication exchange systems. Further, in an aspect, the received address book entry is activated to enable the enterprise device to push business information to the consumer device. In another aspect, selecting the address book entry invokes the advanced communication services supported by the enterprise device. By accessing one or more of the advanced communication services, business information from the enterprise device is received via the selected communication exchange service. in an aspect, the received business information is customized based on online presence information of the consumer device.

Abstract: Disclosed are an information storage medium storing metadata for providing additional content during a broadcast program, the metadata including information indicating whether to insert second additional content instead of first additional content, which is underlying additional content of the broadcast program, and a locator of the second additional content, a method of providing additional content by using the same, and a digital broadcast reception apparatus.

Abstract: The invention comprises a profile system and/or a profile matching system. The profile system uses profiles to track one or more of an individual, a piece of property, an event, and/or a business. In the profile matching system, a first profile is linked to a second profile using a matching system. For example, a profile of an individual is matched to a company or a profile of any of: (1) an individual, (2) a group, (3) a piece of property, (4) a cluster of property, (5) an event, and (6) a company is linked to one or more of a person, a good, a location, and/or a business. Matching of profiles allows personalized service to the individual and more efficient use of company resources.

Abstract: Serving form ads with videos is disclosed, including: receiving from a client device a request including a set of parameters associated with a video; and determining a form ad to be displayed with the video based at least in part on the set of parameters.

Abstract: A method for creating and delivering personalized advertisements to end-user devices via associated communication channels is provided. The method enables selecting users, for whom personalized advertisements are to be created, from a plurality of users based on rules which are defined for selecting users based on: product related data obtained from product data sources and user related data of the plurality of users obtained from user data sources. Further, user related data of the selected users is mapped with product related data based on the rules to generate mapped data for each of the selected users. Further, personalized advertisements are created for each of the selected users based on the mapped data by merging images of the selected users with product advertisement images. Furthermore, the created personalized advertisements of each of the selected users are analyzed to deliver the created personalized advertisements to each of the selected users' end-user devices.

Abstract: Technologies described herein relate to estimating engagement of a person with respect to content being presented to the person. A sensor outputs a stream of data relating to the person as the person is consuming the content. At least one feature is extracted from the stream of data, and a level of engagement of the person is estimated based at least in part upon the at least one feature. A computing function is performed based upon the estimated level of engagement of the person.

Abstract: In one aspect, this application describes a method for determining personal advertisements for display with personal content in an online social network. The method includes obtaining personal content for a first member of an online social network, and obtaining information that characterizes a personal advertisement that advertises a second member of the online social network. The method also includes comparing the personal content for the first member to the information that characterizes the personal advertisement to determine whether the personal advertisement is related to the personal content for the first member, without determining whether the first member is related to the second member in the online social network. The method also includes providing the personal advertisement for display with the document for the first member in response to determining that the information that characterizes the personal advertisement is related to the personal content for the first member.

Abstract: A system and method for generating a mobile autonomous dynamic graphical user interface is described. An illustrative system comprises a location-capable component, a user preference module, a server, a means for generating a display menu, and a wireless formatting engine. The location-capable component determines a location for a wireless device. The user preference module includes a variety of user preferences. The server selects targeted content based on the user preferences and the location of the wireless device. The selected content includes at least one user selectable menu button. A display menu is generated that includes the user selectable button. The wireless formatting engine formats the display menu and selected content for the wireless device.

Abstract: Embodiments of the present invention provide an advertisement delivery method, apparatus, and system, which can implement personalized advertising network allocation, so that a selected advertising network meets a preference of a user in real time. The method includes: sending a first message including user information to an advertising platform; receiving a second message sent by the advertising platform, where the second message includes delivery information that is determined by the advertising platform according to the user information; and performing advertisement delivery according to the delivery information. According to the advertisement delivery method, apparatus, and system in the embodiments of the present invention, an advertising network is selected with reference to user information, so that the selected advertising network can meet a preference of a user, thereby implementing personalized advertising network allocation.

Abstract: In one embodiment, a method includes accessing information regarding a visitor to a website; accessing a plurality of filters that are each associated with one of a plurality of lead buyers and being defined by a set of lead criteria specified by the associated lead buyer; and, for each of the filters, determining whether the information regarding the visitor satisfies the set of lead criteria defining the filter and, if the information regarding the visitor satisfies the set of lead criteria defining the filter, selecting the filter as a filter for which the visitor qualifies as a lead. The method includes, for each of the filters for which the visitor qualifies as a lead, accessing information indicating a potential revenue to be obtained by a lead matcher from the lead buyer associated with the filter.

Abstract: A system and method are provided for augmenting information on business directory databases and communicating with businesses is disclosed. Using the enriched business directory database and Web mining technology, customized email message are sent inviting businesses to enter their enriched business information into the directory or even subscribe to other paid services provided by the directory service.

Abstract: An advertising system and methods, including an ad service that one of generates, presents and receives information pertaining to an ad presentation, an ad presentation output device that outputs the ad presentation at a presentation location, a user response receiver at the ad service that receives a user response transmitted from a mobile device based on the ad presentation at the presentation location, an ad service transmitter that transmits an executable object to a target device specified in the user response, wherein the target device includes a memory and a processor for executing the executable object to provide a service to the user on the target device, wherein the service is modified based on information one of accessed and determined by the executable object on the target device.

Abstract: A system and method for dynamically customizing advertisements is disclosed. In some embodiments the system and method includes identifying components of an advertisement for customization, identifying user preferences relevant to the advertisement component and modifying the advertisement component based on the user preference to create a customized advertisement.

Abstract: In one embodiment, data from an electronic device is identified. The data may describe an electronic device (e.g. a hardware or software device) on which a document was created or modified, the subject matter of a document, the state of a document, or the like. Content relating to the electronic device is obtained based on the data. The content may be obtained in response to viewing, editing, printing, emailing or other accessing and/or processing of the document.

Abstract: A method of obtaining demographic profiles of individuals or groups of individuals and monetizing the profiles while compensating the individuals whose profiles are monetized.

Abstract: A method includes receiving message data at a server from a first remote device. The message data is associated with a message to a second remote device and includes text. The method includes parsing the message data to identify information associated with an advertisement of an advertisement campaign. The advertisement includes advertisement text and a graphical image that corresponds to a pre-recorded audio message. The method includes generating an audio file based on the message data, the advertisement text, and the pre-recorded audio message, and sending the audio file from the server to the second remote device.

Abstract: The claimed subject matter relates to an architecture that can mitigate privacy concerns in connection with ad targeting or data collection. In particular, architecture can be included in a personal mobile communication device such as a cell phone. During communication transactions between the host device and a peer device, shared information can be extracted either from content included in the communication or from metadata. Based upon the shared information, a social graph maintained on the host device can be updated. In addition, the host device can receive a large set of ads and select or tailor a custom ad from the set based upon the social graph.

Abstract: An instant messaging system may be used to allow an auxiliary account to log in and manage an online shop of a primary account user. The primary account user creates an online shop in an online shop server, and associates itself with one or more auxiliary accounts in an instant messaging system. Upon authorization by primary account user to allow an auxiliary account to manage the online shop, the system records an authorization relation between the auxiliary account and the primary account. The authorization relation may be recorded in the instant messaging system. Based on the recorded authorization relation, the system allows a user of the authorized auxiliary account to manage the online shop system through the instant messaging system. An instant messaging server serving for this purpose is also disclosed.

Abstract: Methods, devices, and systems are described for bumping a mobile device, such as a smart phone, against a fixed poster board display at a store to initiate a download of coupons, advertisements, or other benefits to the mobile device. Products can be rated by a user's up/down bump or other bump patterns. Using accelerometer-based inertial measurements, multiple users can control multiple mouse cursors on a large display with their mobile devices in order to select information to be downloaded to their mobile devices. The multiple users can bump the display in order to select their items simultaneously.

Abstract: A system of personalized marketing having a computer system for administering a marketing program to prepare personalized marketing information based on a predetermined set of criteria, and a marketing device for distribution to consumers that displays the personalized marketing information.

Abstract: To provide a sponsored story unit, the social networking system receives a story request from an advertiser. The story request specifies properties of content used to generate the sponsored story. When the social networking system stores an object or an action performed on an object, properties associated with, and describing, the object or the action are also stored. For example, properties of an object include an object type, an object identifier, metadata describing the object or other suitable information. The social networking system identifies actions or objects associated with users connected to a viewing user having one or more properties included in a story request. A sponsored story is generated from the identified actions or objects and presented to a viewing user.

Abstract: Provided are an analysis method and system for audience rating and advertisement effects based on viewing behavior recognition including a method of recognizing a viewer on the basis of image recognition through a camera and efficiently collecting data and a method of transmitting collected data on the basis of viewer recognition to an audience rating and advertisement effect measurement server. The present invention includes a viewing behavior measurement device configured to receive a viewer image obtained by imaging one or more viewers who are viewing broadcast content, recognize the one or more viewers from the received viewer image to generate viewing behavior information, and deliver the generated viewing behavior information, and an advertisement effect measurement server configured to analyze an advertisement effect for each viewer on the basis of the received viewing behavior information and generate and deliver an advertisement effect measurement result.

Abstract: One exemplary embodiment involves receiving input during a simulation of a website, the input providing a test value for a user characteristic associated with simulated use of the website, the website having a configuration to provide an e-commerce service and personalized content based on the user characteristic. The embodiment further involves determining the personalized content according to the configuration based at least in part on the test value for the user characteristic and rendering the personalized content on a simulated web page of the website during the simulation.

Abstract: The disclosure relates to systems and methods for targeted messaging, workflow management, and digital rights management for geofeeds, including content that is related to geographically definable locations and aggregated from a plurality of social media or other content providers. The system may facilitate targeted messaging to users who create content. The targeted messaging may be based on the content (or location related to the content) such as a request for additional information or a promotional message. The system may generate workflows that allow management of the content with respect to operational processes of an entity that wishes to use the content and facilitates the management of usage rights related to the content as well as payments related to such usage rights. For example, the system may store whether content requires permission to use the content and/or whether such permission was obtained and facilitates payment.

Abstract: The present disclosure includes a system, method, and article of manufacture for targeting ad impressions. A list of customer records may be transmitted to a service provider system that identifies a matched customer and installs a cookie on a web client associated with the matched customer. The system may further receive a campaign request from a merchant and transmit the campaign request to the service provider system which may add a flag to the cookie based on the campaign request as well as instruct a media buyer system to bid on an ad impression for the matched customer based on the flag. The system may further receive an expenditure associated with the matched customer who received the ad impression and compare the expenditure to an expenditure associated with a customer who did not receive targeted ad impression but fits parameters associated with the campaign request.

Abstract: Embodiments presented herein provide methods, systems and computer program products for incentivizing users for providing user information. One method transmits data operative to cause a remote client application to render a structured form for input by a user. The structured form comprises one or more fields into which a user can input user attribute data. The method receives one or more user information objects including the user attribute data. The method accesses a data store of famous persons, comprising one or more famous person information objects each associated with a famous person, and including famous person attribute data. The method identifies one or more famous persons based on a matching of at least one of the user information objects and one or more famous person information objects. The method presents the identified famous persons and one or more aspects of associated famous person attribute data matching the user attribute data.

Abstract: A financial apparatus may include: a media reader configured to read user information from a medium; a user interface configured to receive a user's selection for fee receipt; a controller configured to generate a fee receipt request message using the user information and receipt information generated through the fee receipt; a screen display unit configured to display a guide screen for a fee receipt procedure; and a message transmitter/receiver configured to transmit the fee receipt request message to a financial company server, and receive a fee receipt confirmation message corresponding to the fee receipt request message from the financial company server.

Abstract: A system and method in accordance with exemplary embodiments may receive, at a server, user profile data associated with one or more set top boxes via a network. The system and method may then search for and select local advertisement content based on at least the user profile data. Further, the system and method may transmit, to the one or more set top boxes, the selected local advertisement content.

Abstract: Embodiments of the present invention relate to a method of obtaining parameters of a digital video to be provided to users of a network. The method includes modifying one or more of the obtained parameters, such that the modification is based on information relating to segments of the users of the network. In addition, the method includes creating a plurality of versions of the digital video. Each one of the plurality of versions comprises a broadcast quality digital video adapted to appeal to at least one of the segments of the users of the network. Further, the method includes monitoring the computing cloud to obtain an assessment of rendering resources available to the computing cloud in rendering the plurality of digital videos, and coordinating allocations of the rendering resources in rendering the plurality of digital videos based on the real time assessment.

Abstract: Methods and systems for providing information to a user of a mobile device when the user is located in close proximity to a point of interest. For example, as a user of a mobile device travels past a retail store, coupons are displayed on the user's mobile phone. The information to be displayed is identified though use of a unique identifier provided by a short-range wireless transmitter deployed by the retail store and provided to a remote server by the mobile device.

Abstract: A system and method for inserting an advertisement for a document to be faxed. In this embodiment, a processor may be configured to determine a category associated with content in a document being faxed. The processor may select at least one advertisement that is related to the associated category. A determination may be made for a location within the document being communicated for one or more advertisements to be positioned. The processor may be further configured to place one or more selected advertisement into the determined location in the document being communicated.

Abstract: Systems and methods presented herein provide for the directed insertion of assets in Content On Demand content across a plurality of computing devices. One system includes a database operable to maintain campaign data of the assets and an asset insertion decision system operable to instantiate on a plurality of computing devices and to periodically access the database to provide the campaign data to the instantiations of the asset insertion decision system on the computing devices. For example, the asset insertion decision system may establish a recording period in which each instantiation of the asset insertion decision system is operable to direct insertion of a portion of the assets in Content On Demand content selections upon request and to record the asset insertions between accesses to the database. The asset insertion decision system is also operable to process the asset insertions recorded by the instantiations to synchronize the campaign database.

Abstract: The methods and systems described herein may involve determining at least one lifeotype of at least one individual, analyzing the at least one lifeotype, and delivering content to at least one individual based on the analysis. The methods and systems described herein may involve providing a game, determining at least one lifeotype of at least one player of the game, analyzing the at least one lifeotype, and affecting the game play based on the analysis. The methods and systems described herein may involve providing an interactive space, determining at least one lifeotype of at least one individual in the space, analyzing the at least one lifeotype, and modifying at least one attribute of the space based on the analysis.

Abstract: Advertising method and system for creating a personalized advertisement, and for recommending a product being advertised. An uploaded facial photograph is received, the facial photograph including a plurality of facial features. At least one facial feature of the plurality of facial features is detected. Personal information may be extracted by analyzing the at least one detected facial feature. A product being advertised may be recommended, wherein the recommended product applies to a treatment related to the extracted personal information.

Abstract: An athlete service platform implemented by a server system receives a request for athletic performance information from a client computing device via a communications network. The request is initiated at an athlete-user interface of the client computing device. The server system attributes an athlete-user account of the plurality of athlete-user accounts to the request for the athletic performance information. The server system generates an augmented view of the athletic performance information based on the athlete-user account. The augmented view includes a first indicator defining a first sub-set of the performance information associated with the athlete-user account. The augmented view further includes a second indicator defining a second sub-set of the performance information associated with one or more related athlete-user accounts of the plurality of athlete user accounts. The one or more related athlete user accounts have a predefined relationship to the athlete-user account attributed to the request.

Abstract: The present invention provides a system and method by which a thought can be (a) entered, (b) interpreted through combination of an adaptive thought-associative dictionary and user knowledge, (c) processed with an analytical toolset, (d) presented back to the user, (e) stored, and (f) updated. Through feedback the present invention attempts to track the user with increasing accuracy, in the context of a non-stationary environment. The present invention fully associates these elements through use of a database such that post processing can be readily applied to any element, or can be applied as the ability to do such post-processing is developed or improves. Furthermore, the present invention defines a mathematical construct and relationship to the thought environment such that many forms of processing can be realized.

Abstract: The disclosed subject matter is a method and system for marketing a client's product for an alternative purpose. The information about the alternative purpose of the product is collected and input into an automated system. The method and system then informs third parties about the client's product along with suggested alternative uses.

Abstract: An athlete service platform implemented at a server system obtains athletic performance information and selectively stores that information in a plurality of athlete-user accounts in which each athlete-user account is associated with a respective athlete competing in one or more athletic events. The server system obtains a set of advertisement parameters from an advertiser which specify how and whether to direct one or more advertisement messages to one or more of the plurality of athlete-user accounts. The set of advertisement parameters includes at least one performance parameter. The server system identifies, with reference to the plurality of athlete-user accounts and the athletic performance information stored in those athlete-user accounts, a target athlete-user account associated with an athlete that has achieved the performance parameter as indicated by the athletic performance information. The server system directs the advertisement message to the target athlete-user account.

Abstract: Providing information to an occupant of a vehicle. At least some of the illustrative embodiments are methods including: identifying an occupant of a vehicle, the identifying creates an indicia of occupant identity; determining an identity of the vehicle, the determining creates an indicia of vehicle identity; tracking location of the vehicle when occupied by the occupant; and providing information to the occupant, the information selected based on the indicia of occupant identity, the indicia of vehicle identity, and/or the locations of vehicle when occupied by the occupant.

Abstract: Technologies for adaptively embedding an advertisement into media content via contextual analysis and perceptual computing include a computing device for detecting a location to embed advertising content within media content and retrieving user profile data corresponding to a user of a computing device. Such technologies may also include determining advertising content personalized for the user based on the retrieved user profile and embedding the advertising content personalized for the user into the media content at the detected location within the media content to generate augmented media content for subsequent display to the user.

Abstract: A computer system analyzes a user profile of a user and determines a product that the user expressed an interest in purchasing. A template video for the product is obtained. This template video is modified to include personal information about the user in order to generate a customized advertisement that is unique to the user. The customized advertisement is presented to the user.

Abstract: A system and method for placing ads on a client-side video replay system during a pause mode.

Abstract: A method includes receiving data for an object at a computing device. The method includes sending a representation of the object from the computing device to a display device coupled to the computing device. The object includes a first display element in a featured position and a second display element. The method includes selecting advertising content with a processor of the computing device based on first information retrieved from the data that is associated with the first display element, based on second information retrieved from the data that is associated with the second display element, and based on a first location in the representation of the first display element relative to a second location in the representation of the second display element. The method also includes sending the advertising content from the computing device to the display device for display in an advertising window.

Abstract: A system and method for implementing electronic advertising which provides content to users based on observing behavior of certain trendsetters within a member population. The trendsetters are determined by studying historical adoption behavior of individuals within the member population, or by reference to known indicia.