Abstract: The present disclosure includes a system, method, and article of manufacture for targeting ad impressions. A list of customer records may be transmitted to a service provider system that identifies a matched customer and installs a cookie on a web client associated with the matched customer. The system may further receive a campaign request from a merchant and transmit the campaign request to the service provider system which may add a flag to the cookie based on the campaign request as well as instruct a media buyer system to bid on an ad impression for the matched customer based on the flag. The system may further receive an expenditure associated with the matched customer who received the ad impression and compare the expenditure to an expenditure associated with a customer who did not receive targeted ad impression but fits parameters associated with the campaign request.

Abstract: An online ad provisioning system couples persuasive media items (ads) with an established viewership/recipient set by first identifying a popularity, or number of recipients of a requested media item, and subsequently associating the media item with an advertisement (banner, window, video segment) expecting the established viewership. While conventional advertising seeks to divert the readers attention before their eyes are on the page, the system identifies and targets recipients after their eyes are on the page (or screen, window, etc.). Such an association allows an advertiser to specify, for example, to associate an ad (persuasive media item) with the most popular web page, or to run a commercial in a video stream only if at least a predetermined number of viewers are receiving the stream.

Abstract: An online social network or webpage that allows users to create accounts with a corresponding user page and compensates the users based upon traffic that views the posted content or referrals from the user page. The amount of compensation a user account receives is displayed on the user page, encouraging other users to maintain their own user pages, constantly strive to discover interesting content, and strive for large number of followers in order to similarly obtain compensation. A trust rating is generated and displayed on each user page to reduce fraudulent links and users with spam or negative intent. A user can upgrade to a premium account, allowing advertisers to bid for advertising space upon their user page. Statistical data is generated for each user page and is available to advertisers for aiding in the selection of user pages of most interest to those advertisers for bidding on advertising space.

Abstract: Methods, computer systems, and computer-storage media are provided for ranking ads. A reserve price is included in a calculation of a score to rank one or more advertisements for display. The calculation may further rely on a bid submitted by an advertiser for an advertisement, a click probability associated with the advertisement, a relevance of the advertisement to a search query and/or user, and the like. Once the reserve price is used to establish a score for one or more advertisements, a price is calculated for each of the one or more advertisements. The one or more advertisements may be displayed in an order indicated by the scores of each of the advertisements.

Abstract: In various embodiments, systems and methods are provided for facilitating enhanced advertisement display. In embodiments, an indication of an entity preference and a corresponding entity bid in association with an advertisement are received. Thereafter, the entity preference and the corresponding entity bid associated with the advertisement are provided for use in an advertisement auction when at least one search result for a query is associated with the entity preference. In such a case, the entity bid is used to participate in the advertisement auction.

Abstract: An intelligent platform for real-time bidding (RTB) includes a bidder that allows for the association of additional private or proprietary information with each bid it receives, and allows advertisers to filter impressions based on a rich set of attributes. The bidder can be used to bid across many ad exchanges using the same augmented bidding criteria. The system can have crawlers that include virtual web browser rendering for analysis to allow the system to determine location on a page, a size of the video, how it is played, and information about content in the video. The crawlers can include a browser-specific rendering crawler, which can determine browser-specific behavior.

Abstract: Systems and methods are disclosed for executing an online auction of diverse online advertisements. One method includes receiving inventory information for serving ads on a publisher web page, the inventory information including at least a first ad configuration different from a second ad configuration, each of the first and second ad configurations defining one or both of an ad size and an ad attribute; receiving or generating a plurality of ad bids to serve ads in the first ad configuration and to serve ads in the second ad configuration; and awarding impressions to one or both of the bids to serve ads in the first ad configuration and the second ad configuration, in a proportion based at least in part on a revenue amount associated with the bids to serve ads in the first ad configuration and bids to serve ads in the second ad configuration.

Abstract: Systems and methods are disclosed for characterizing websites and viewers, for predicting GRPs (Gross Rating Points) for online advertising media campaigns, and for pricing media campaigns according to GRPs delivered as opposed to impressions delivered. To predict GRPs for a campaign, systems and methods are disclosed for first characterizing polarized websites and then characterizing polarized viewers. To accomplish this, a truth set of viewers with known characteristics is first established and then compared with historic and current media viewing activity to determine a degree of polarity for different Media Properties (MPs)—typically websites offering ads—with respect to gender and age bias. A broader base of polarized viewers is then characterized for age and gender bias, and their propensity to visit a polarized MP is rated. Based on observed and calculated parameters, a GRP total is then predicted and priced to a client/advertiser for an online ad campaign.

Abstract: A computing system is configured to accept bid rules from merchants for the placement of ads for a plurality of products. The bid rules comprise a bid amount, a rule definition and a priority. The bid amount may be an absolute bid or it may be relative to base advertising rate. The rule definition comprises criteria for describing products to determine when the bid rule is applied to a product for sale. The priority indicates whether the bid rule applies to a particular product when the rule definition of more than one bid rule could be applied to a product. The computing system is also configured to generate a list of product offers based at least in part on the bids. The system may also generate reports for merchants.

Abstract: A system and machine-implemented method is provided for multi-party auctioning of map content, the method including identifying a first region on a map, determining one or more special bids for one or more map features associated with a location within the first region, determining one or more bids for one or more contents to be placed on the first region, the one or more contents comprising one or more of one or more advertisements or one or more map features, selecting a set of content to be displayed on the first region of the map based at least in part on the one or more special bids and one or more bids, the set of content including one or more of one or more advertisements or one or more map features and rendering the first region of the map including the set of content.

Abstract: A method for modifying bids on keywords used in targeted advertising including generating by one or more computers a data map made up of data representing spatially sorted information related to attributes of a plurality of users of electronic devices each located at a respective location within a space and used to access electronic media, receiving from a user computer a bid amount on an opportunity to display an advertisement through the electronic media, and automatically adjusting by the one or more computers the bid amount for each location so that display of the advertisement through the electronic media is spatially optimized based on the spatially sorted information provided by the data map.

Abstract: A computer-implemented method for increasing publisher revenue for targeted online advertising includes retrieving buying data from an ad network report. Ad impression counts and bid amounts from winning bids may be used to determine a true cost per thousand impressions (CPM) value of an ad request. Price floors for the ad request may be set to equal the true CPM value either automatically or manually by the publisher. Monitoring periods for purchase data reporting from participating ad networks may provide true CPM values in real-time.

Abstract: An online system facilitates auctions for advertising presentation opportunities by identifying users associated with the presentation opportunities. The online system stores mappings between user identifiers and a plurality of partner identifiers used by advertisers to identify browsers. Partner identifiers are received from an advertising exchange and used to identify a user identifier corresponding to the received partner identifier. Using the identified user identifier, the online system identifies an alternative partner identifier associated with the user identifier and sends the alternative user identifier to an advertiser for use in selecting and bidding on advertisements. The online system returns the advertisers' bids to the advertising exchange with the partner identifier received from the advertising exchange. Converting a partner identifier to another allows advertisers to target a particular user while the online system protects the user's identify.

Abstract: A method and system for providing a media or data content and information related to the content to a client are provided. The method includes transmitting the content to the client, determining the position of the information based on the intention of the client, transmitting the determined position of the information to the client, and displaying and providing the content and the information having the determined position for the client. The system includes a content server providing the content to the client, an account management server managing an account of the client and generating a bid value submitted by the client for providing the information to the client, and a service management server receiving the bid value from the account management server, positioning the information according to the bid value, and providing the information to the client.

Abstract: An advertising charge adjusting device is configured to set a minimum delivery price which determines a lower limit of a bid price. The advertising charge adjusting device includes a minimum delivery price calculating unit configured to calculate the minimum delivery price for each targeting element, based on bid information for using a targeting function and bid information for not using the targeting function, pieces of bid information being submitted by a plurality of advertisers.

Abstract: A request for content is received. First content is selected for the request. The first content is selected from among multiple content items based on information in the request, a characteristic of how the first content is to be presented, and a stored pricing threshold value selected based on the characteristic. The characteristic of how the first content is to be presented includes an amount of available space that is occupied by the first content when the first content is presented. The selected first content is provided for presentation by a publisher that provides second content.

Abstract: Systems and methods for suggesting a bid adjustment value based on device type include receiving parameters for a third-party content provider's campaign to present third-party content on a first type of device. Based on the campaign's parameters, bids from peer providers that use similar campaign parameters for both the first type of device and another type of device may be identified. For example, bids from providers that use similar parameters as the campaign for both mobile and desktop devices may be identified. The identified bids from the peer providers may be used to calculate a bid adjustment value. The bid adjustment value can be provided for presentation to the third-party content provider as a suggested change to his or her bid for the first type of device, to establish a bid for the second type of device.

Abstract: A system for and method of automatic optimizing quantitative business objectives of sellers (advertisers) with synergistic pricing, promotions and advertisements, while simultaneously minimizing expenditure and discovery and optimizing allocation of advertising channels that optimize such objectives.

Abstract: Systems and methods for suggesting a bid adjustment value based on device type include receiving parameters for a third-party content provider's campaign to present third-party content on a first type of device. Based on the campaign's parameters, bids from peer providers that use similar campaign parameters for both the first type of device and another type of device may be identified. For example, bids from providers that use similar parameters as the campaign for both mobile and desktop devices may be identified. The identified bids from the peer providers may be used to calculate a bid adjustment value. The bid adjustment value can be provided for presentation to the third-party content provider as a suggested change to his or her bid for the first type of device, to establish a bid for the second type of device.

Abstract: Provided is an advertisement system capable of selecting, for example, advertisements with a high bid price as advertisements to be shown in an advertisement area, without executing processing for sorting advertisements by a bid price as a key. A storage unit stores a bid price designated by an advertiser so as to be correlated to each of a plurality of advertisements that are candidates for the advertisements to be shown in the advertisement area set in content. A determination unit determines whether or not a bid price of an advertisement is higher than a threshold. An advertisement selection unit selects advertisements with a bid price higher than the threshold among the plurality of advertisement as the advertisements to be shown in the advertisement area, based on the result of determination by the determination unit.

Abstract: A system for and method of automatic optimizing quantitative business objectives of sellers (advertisers) with synergistic pricing, promotions and advertisements, while simultaneously minimizing expenditure and discovery and optimizing allocation of advertising channels that optimize such objectives.

Abstract: Methods, systems, and apparatus, including computer program products, that generate a display including one or more user-adjustable advertising mechanisms and receive a user selection of at least one of the one or more user-adjustable advertising mechanisms. Optionally, a user-adjustable tool can be displayed. The user-adjustable tool is configurable by the user to adjust the at least one user-adjustable advertising mechanism. A graphic is generated that represents at least one other user-adjustable advertising mechanism, where the graphic is generated based at least in part on the adjustment of the at least one user-adjustable advertising mechanism using the user-adjustable tool.

Abstract: Embodiments include methods, apparatus, and systems associated with providing request-time auctioning of web content and web services. The auction may be performed by a request-time web content auctioning service, which may accept bids of content and/or services from content and/or service providers, and may auction these bids against offers of space on webpages in websites. The auction may, in various embodiments, be performed in real time, such as, for example, during generation of a webpage in response to a request to view a webpage from a visitor to the webpage. The auction service may, in various embodiments, also provide for the auctioning of web services for webpages, such as, for example, content filtering. Other embodiments may be described and claimed.

Abstract: In one embodiment, a method comprises setting a first seed price for a network service item offered by a plurality of service providers in a computing network, and advertising a first seed price range for the network service item based on the first seed price; allocating service requests for the network service item among the service providers within a first dynamic network service fulfillment cycle, the allocating based on respective proposed costs advertised by the service providers relative to the first seed price range and further based on network-based performance capacity of the service providers in fulfilling the allocated service requests; and calculating a second seed price for a second dynamic network service fulfillment cycle contiguously following the first dynamic network service fulfillment cycle, based on the first seed price and the allocating within the first dynamic network service fulfillment cycle.

Abstract: A user creates an advertising campaign by selecting categories and building communications associated with the requisite categories selected. Each user places a bid amount on each category and when the requisite category is selected, the communications associated with the highest bid amounts are sent to recipients, typically over e-mail and/or web channels. The communications typically include text and a link, that includes the uniform resource locator (URL) of a targeted web sire associated with the user, such that when the recipient user activates the link, the browser of the recipient is directed to the targeted web site of the user.

Abstract: Within a computer networking environment, bid requests having data are received at a communication interface of a bid determination platform. Bids for a plurality of advertisements are determined via a computer processor of the bid determination platform based on the data associated with such bid request. Via the computer processor, at least a first portion of the bids that were determined for one or more of the bid requests are decreased based on one or more quantitative and qualitative factors, such as missing variable data, of the one or more bid request's associated data. For each bid request, an optimum set of one or more of the determined bids is selected and transmitted, along with a reference to the associated advertisement, via the communication interface to a sender of the bid request.

Abstract: There is disclosed a website that allows patent licenses to be easily purchased. Through the website, customers can purchase paid-up, lump-sum licenses from the vendors. The website employs standard forms that avoid risks of litigation and the burdens of negotiation.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for reporting an externality effect. A method includes: identifying an auction associated with a content item request, the auction including one or more eligible inventory items for presentation responsive to the content item request and including a first inventory item associated with a first entity; evaluating results of the auction including determining an externality effect of another eligible inventory item in the auction on the first inventory item; and reporting the externality effect.

Abstract: In an embodiment, a data processing method comprises receiving, from a first computer, and storing at a service provider computer, a copy of a non-natively-executable computer program; generating and distributing a download link that is configured, when activated, to cause downloading of a dynamically generated natively executable installer program from the service provider computer; receiving a request based upon the download link, and in response, the service provider computer generating a natively executable installer program that comprises the non-natively-executable computer program file and, optionally a player or other support software and/or one or more bundled external software offers, and providing the installer program to the end user computer; receiving, from the installer program, a request for the non-natively-executable computer program; providing the non-natively-executable computer program from the service provider computer to the end user computer; and the method is performed by one or more

Abstract: The claimed subject matter provides a system and/or a method that facilitates establishing a true market value for an online advertisement. An interface component can receive data related to at least one of a spot market or a future market. A dynamic pricing component can dynamically establish an ad price for an ad unit based on the spot market and the future market, the ad price reflects a market value of the ad unit in accordance with the spot market and the future market.

Abstract: A system and method for configuring and executing an assignment exchange or auction with extensions to allocate items among bidders is disclosed. A server initializes the assignment auction or exchange and receives bid messages from one or more bidder devices, each bidder device associated with a bidder. Bidder devices may also communicate one or more constraints to the server to affect the allocation of items among bidders by the server. Additionally, the server includes bidder configuration data modifying the presentation of auction or exchange data to different bidders, allowing different bidders to receive different amounts of information regarding the auction or exchange. The bidder configuration data also allows the server to enable or restrict the types of bid messages different bidders may communicate to the server.

Abstract: A system that incorporates teachings of the subject disclosure may include, for example, determining identified impressions that are detected from consumption data collected from a group of media processors where the identified impressions represent viewing of selected content and where the consumption data indicates channel tuning events at the group of media processors including changing of channels, applying a ridge regression analysis to the identified impressions to determine a predicted number of target impressions per advertisement slot, and generating a media plan based on a ratio of an advertisement slot cost to the predicted number of target impressions per advertisement slot. Other embodiments are disclosed.

Abstract: A method of providing coupons for shopping includes storing a shopping list in an electronic device including items for purchase via a merchant, storing electronic representations of coupons in the electronic device and associating the electronic representations of coupons with items included in the shopping list.

Abstract: A user of a computing device may view a content page on a display of a computing device. One aspect of the disclosure is a browser user interface than enables the user to flip the content page (or portion thereof) over (e.g., via a touchscreen gesture) to view supplemental content, such as metadata, associated with the content page (or portion thereof). While viewing the metadata on the back side of the content page in some embodiments, the user can perform a second or reverse flip operation to return to the original page. The user may be presented with options to flip the page backward and forward multiple times to view multiple flipped pages presenting additional supplemental content. The supplemental content may include virtually any information in which the user may be interested and/or that is related or similar to the content page.

Abstract: Systems, methods, and media for presenting an advertisement are provided. In some embodiments, systems for presenting an advertisement are provided, the systems comprising: at least one hardware processor that: receives information relating to an advertisement space; determines at least one score for each of a plurality of segments for a potential advertisement for the advertisement space; selects a segment from the plurality of segments for the advertisement space based on the at least one score for the plurality of segments; selects an advertisement for the segment selected; and causes the advertisement to be presented in the advertisement space.

Abstract: A method and system for preserving scores of the quality of traffic to network sites, so that the scores are consistent over time and/or are comparable across clients.

Abstract: Systems and methods for selecting advertisements for presentation in a map space are disclosed. Map requests are received, map spaces identified, advertisement bids are received for advertisement space within the map spaces, and advertisements are selected for presentation in the map space based on the advertisement bids. The advertisement bids can be selected through an auction.

Abstract: Systems, methods, and computer-readable storage media are provided for altering clearing price logic at auction time. Configurable parameters included in the clearing price logic make the logic configurable at run time based upon one or more of an ad size, the identity of the pages on which ads are presented, the content of the pages on which ads are presented, a targeting segment of which a user or browser ID is a member, or any combination thereof. This enables experimentation in the exchange and optimization of the logic without requiring alterations in the code and ensures that the price paid is at least equivalent to the minimum bid that would have been needed to win the auction.

Abstract: Apparatus and method for managing a combination of multiple advertisements in an ad slot on a network accessible device. In accordance with some embodiments, a request is received in a memory for a mobile advertisement (ad) for display in an ad slot on a graphical user interface (GUI) of a network accessible device. A total plural number of ads are selected from a database of available ads in a memory responsive to a size of the ad slot on the GUI. A combined ad is rendered that combines the total plural number of selected ads. The combined ad is transferred for display in the ad slot.

Abstract: Systems and methods for a proposal system for advertisement offerings are provided. In an embodiment, the system and method receive at least one criteria for an advertisement from a user; determine a subset of advertisers from a plurality of advertisers stored in a database, wherein the subset of advertisers are determined based on the at least one criteria; request proposals from the subset of advertisers to provide the advertisement; receive proposals from the advertisers in response to the request for proposals; and provide the proposals to the user. The system and method provides for a bidding system that allows users to specifically target advertisements and receives proposals from advertisers capable of meeting the user's requirements. In some embodiments, the system assists in evaluation of the proposals and/or facilitates implementation of an advertisement once a proposal is selected by the user.

Abstract: This specification describes technologies relating to selection and delivery of online content. In general, one aspect of the subject matter described in this specification can be embodied in methods that include receiving data specifying a set of rules. A rule in the set of rules may include information identifying a set content inventory units and information specifying an action for controlling allocation of content inventory units. The methods may further include receiving a request for allocation of a content inventory unit, identifying a first rule in the set of rules that applies to the content inventory unit, and performing an action specified by the first rule for controlling the allocation of the content inventory unit. The methods may further include receiving bids and allocating the content inventory unit to a buyer based in part on the bids and a result of the action specified by the first rule.

Abstract: A sponsorship method that includes the steps of: a) providing an electronic database including sponsorship opportunity information; b) allowing one or more potential sponsors to gain access to the sponsorship opportunity information, c) enabling the one or more potential sponsors to offer to purchase a sponsorship opportunity; d) using a data processor to determine, using one or more selection criteria, the suitability of the one or more potential sponsors to the sponsorship opportunity; and e) if the offer to purchase the sponsorship opportunity is accepted, using the data processor to generate a sponsorship agreement based on information in the electronic database and/or information entered into the electronic interface by the one or more potential sponsors.

Abstract: This specification describes technologies relating to selection and delivery of online content. In general, one aspect of the subject matter described in this specification can be embodied in methods that include receiving a request for allocation of a content inventory unit and a first reserve price. A second price may be determined based in part on the first reserve price and a difference between a highest sharing fraction in a range and a lowest sharing fraction in the range. Adjusted bids may be determined based on received bids and the highest sharing fraction. The methods may further include allocating the content inventory unit to a buyer based on the adjusted bids and the second price, determining a payment to the seller as a maximum of an auction price and the first reserve price, and determining a payment from the buyer based on the auction price and the highest sharing fraction.

Abstract: Tools and techniques for determining click values are described herein. A method for determining click values may include processing transaction history records. These records may be related to transactions that are conducted between visitors and a website. The method may also include computing respective click values associated with different visitors, based on the transaction history records involving those visitors. These click values indicate a likelihood that the visitors may transact for particular goods or services offered through the website.

Abstract: An advertising system may enable an advertiser to associate multiple targeting criteria bids with an advertisement. The targeting criteria bids include a bid amount and a targeting criteria defining a group of users who may be delivered the advertisement. The cost for the advertisement is the sum of the bid amounts associated with the targeting criteria that match the user profile of the viewing user.

Abstract: In some instances, a resource may have display space, such as a content item slot, that is independent of the first-party content and that may be used for presenting third-party content items. Selection and serving of different types of content items may be used to maximize the space and/or to maximize user interaction with the content items. In one implementation, a dimensional height and width of a content item slot may be received. A spatial configuration for the content items slot may be determined. A minimum length for each content item type may be determined based on the size of the content item slot. A selection of content items of different types may be made based on the minimum lengths of each content item type and the size of the content item slot. Data to effect display of the selected content items may be output.

Abstract: Data identifying a path between two or more geographic locations is received. Path information is identified along or near the path. A relevance is associated to the path information. A subset of the path information having a highest relevance is provided.

Abstract: Methods and apparatus for automatically placing products on a web page to recommend to individuals may include identifying key attributes in content from at least one web page and assigning one or more products to the key attributes. The methods and apparatus may also include assigning retailers to the one or more products. The methods and apparatus may include selecting at least one product associated with a selected key attribute and providing information on the web page about the selected product to allow a consumer to purchase the product from an associated retailer.

Abstract: An electronic device implemented method includes facilitating an auction for an ad space of an advertisement network. A bid and a creative are received from an advertiser for the ad space. An attribute of the creative is determined that is obtrusive to a viewer experience. An extent that the attribute is obtrusive is determined. An extent that the attribute is effective in obtaining a goal of the advertiser is determined. A correlation between the extent that the attribute is obtrusive and the extent that the attribute is effective in obtaining a goal of the advertiser is determined.

Abstract: A cost maintenance scheme useful with an advertising system which orders ads in a manner that maximizes both their relevance and their economic value, and which provides a fair bidding process in which a winning bidder is assured of not having paid too much. Ordering may be done based on accepted maximum ad bid information and/or ad performance information. For example, this information may be used to determine a position value. Cost may be determined based on accepted maximum ad bid information and/or performance information. Billing the determined cost may be subject to a condition precedent.