Abstract: Some embodiments provide code that enables online content providers the ability to better monetize the visits of bounce visitors using display advertisement. The code is embedded in the landing site of a particular content provider. When the landing site is first loaded, the code creates two entries for the landing site in the browser history unbeknownst to the user with the second entry comprising a forwarded fragment of the landing site that allows the code to continue to run. When the user invokes the browser back button, the code detects the invocation. Rather than transition the user from the second entry of the landing site to the first entry, the code retrieves and displays an advertisement. A second invocation of the browser back button then causes the user access a site of a different content provider that was accessed prior to the landing site of the particular content provider.

Abstract: Some embodiments provide an adblocking bypass system for ensuring that advertisements are loaded and presented on a user device running one or more adblockers. The adblocking bypass system is comprised of a bypass loader and a bypass proxy. The bypass loader is a component that is embedded within content publisher content. When the content publisher content is downloaded and parsed by a user device, the bypass loader executes by detecting the presence of any adblocker on the user device. If found, the bypass loader forwards any blocked advertisement calls to the bypass proxy. The bypass proxy retrieves the requested advertisements and returns them to the bypass loader which then reintroduces the advertisements in final content presentation or rendering. The bypass proxy may also modify the content publisher content by replacing any blocked advertisement calls embedded within the content with calls to the bypass proxy.

Abstract: Some embodiments provide code that enables online content providers the ability to better monetize the visits of bounce visitors using display advertisement. The code is embedded in the landing site of a particular content provider. When the landing site is first loaded, the code creates two entries for the landing site in the browser history unbeknownst to the user with the second entry comprising a forwarded fragment of the landing site that allows the code to continue to run. When the user invokes the browser back button, the code detects the invocation. Rather than transition the user from the second entry of the landing site to the first entry, the code retrieves and displays an advertisement. A second invocation of the browser back button then causes the user access a site of a different content provider that was accessed prior to the landing site of the particular content provider.

Abstract: Some embodiments provide an adblocking bypass system for ensuring that advertisements are loaded and presented on a user device running one or more adblockers. The adblocking bypass system is comprised of a bypass loader and a bypass proxy. The bypass loader is a component that is embedded within content publisher content. When the content publisher content is downloaded and parsed by a user device, the bypass loader executes by detecting the presence of any adblocker on the user device. If found, the bypass loader forwards any blocked advertisement calls to the bypass proxy. The bypass proxy retrieves the requested advertisements and returns them to the bypass loader which then reintroduces the advertisements in final content presentation or rendering. The bypass proxy may also modify the content publisher content by replacing any blocked advertisement calls embedded within the content with calls to the bypass proxy.

Abstract: Some embodiments provide an adblocking bypass system for ensuring that advertisements are loaded and presented on a user device running one or more adblockers. The adblocking bypass system is comprised of a bypass loader and a bypass proxy. The bypass loader is a component that is embedded within content publisher content. When the content publisher content is downloaded and parsed by a user device, the bypass loader executes by detecting the presence of any adblocker on the user device. If found, the bypass loader forwards any blocked advertisement calls to the bypass proxy. The bypass proxy retrieves the requested advertisements and returns them to the bypass loader which then reintroduces the advertisements in final content presentation or rendering. The bypass proxy may also modify the content publisher content by replacing any blocked advertisement calls embedded within the content with calls to the bypass proxy.

Abstract: Some embodiments provide an adblocking bypass system for ensuring that advertisements are loaded and presented on a user device running one or more adblockers. The adblocking bypass system is comprised of a bypass loader and a bypass proxy. The bypass loader is a component that is embedded within content publisher content. When the content publisher content is downloaded and parsed by a user device, the bypass loader executes by detecting the presence of any adblocker on the user device. If found, the bypass loader forwards any blocked advertisement calls to the bypass proxy. The bypass proxy retrieves the requested advertisements and returns them to the bypass loader which then reintroduces the advertisements in final content presentation or rendering. The bypass proxy may also modify the content publisher content by replacing any blocked advertisement calls embedded within the content with calls to the bypass proxy.