Abstract: Systems and techniques are generally described for attribute-based content selection and search. In some examples, a graphical user interface (GUI) may display an image of a first product comprising a plurality of visual attributes. In some further examples, the GUI may display at least a first control button with data identifying a first visual attribute of the plurality of visual attributes. In some cases, a first selection of the first control button may be received. In some examples, a first plurality of products may be determined based at least in part on the first selection of the first control button. The first plurality of products may be determined based on a visual similarity to the first product, and a visual dissimilarity to the first product with respect to the first visual attribute. In some examples, the first plurality of products may be displayed on the GUI.