Abstract: Apparatus for agitating a fishing line and imparting to the lure an oscillating motion. The apparatus is mounted on the fishing pole and also releasibly engaged with the fishing line. In order to provide the motion a small electric motor causes a shaft to rotate. The shaft has helical threads and causes a rider slideably meshed with the threads to move forward and backward. The fishing line by reason of its attachment to the rider is agitated into an oscillatory motion which is transmitted to the lure.